Job profiles at Advertising Services

"My name is Susann and I have been with OTTO since 2013. I started as a Marketing Manager and was responsible for marketing the Neckermann brand at OTTO in the Multiple Offer Concepts (MAK). Since August 2021, I've been at Advertising Services as a Product Marketeer, where I'm responsible for marketing the Sponsored Product Ads (SPA) product . This includes creating the product corporate identity, developing the pricing strategy, training employees internally, gathering product feedback, monitoring the competition and much more."

"It's clear that there's a start-up feeling in the Group. A fast-growing area where you have new challenges every day and great people who are fun to work with. It never gets boring and there are still many exciting topics in the future."

"My name is Tobi and I've been with OTTO since 2013. I started out in e-commerce. Now I've just moved to Advertising Services and have been Lead Product Manager at Media Products since March. Here, we are currently building up the product organization in order to continuously develop our retail media business and create great products for our partners and customers. As Lead Product Manager, I am responsible for the (further) development of our retail media products for the OTTO platform. My focus is currently on one of our core products: Sponsored Product Ads (SPA). We now have over 3,500 partners on the OTTO platform - and the number is growing - all vying for the attention of our customers. With SPA, we help our partners increase the visibility of their products and boost sales by placing the products to be promoted as prominently as possible in the product approach and purchase decision process in the form of SPA ads and reaching customers with real buying interest."

"With the onboarding of new partners on the OTTO platform, the number of products in the store also increases at the same time. For partners, this means that in a dynamic competitive environment, they have to differentiate their offering from other competitors in order to achieve their goals. Our customers, on the other hand, need to be offered relevant content at the right time in order to serve their individual needs in the best possible way. In addition, customers no longer necessarily start their journey with the familiar search engines, but are increasingly shifting their product search to platforms. On the one hand, this requires an integrative approach that links the individual devices, channels, and touchpoints of our customers in the best possible way. And secondly, intelligent retail media products that fit seamlessly along this entire customer journey. The business potential behind this is huge. It's not without reason that Advertising Services is one of the most important revenue pillars of the OTTO platform."