A typical day with Julia

Before I get started with my responsibilities, I meditate for 15 minutes, take a short exercise or stretching session and enjoy a good breakfast. Thanks to the flexible working hours at OTTO, I can decide for myself when to get to the laptop. Regardless of whether I start work at 8:00 a.m. or 10:00 a.m., one thing is certain: at the beginning of each day, I inform my team that I'm available - a nice routine in times of mobile working. Then I look at my calendar and structure my workday.

Much of my work consists of repetitive activities and regularly occurring routines. We use Kanban boards for this. On these boards, the statuses of individual projects are recorded and the collaboration with other interfaces becomes visible. The dynamics between the other teams and ours in particular have a strong impact on my day-to-day work: For example, I work closely with the colleagues from the individual purchasing areas and the partner management of OTTO Market . They coordinate with the suppliers and partners and then allocate advertising budgets to the individual marketing products.

In general, our goal in this sparring is always to continuously maximize the joint benefit. It's exciting to work with these areas - if I can arrange it, I'd like to try my hand at partner or category management. These are my closest interfaces and I think that sometimes a change of perspective, for example through job shadowing, is helpful in order to become even better - also in terms of collaboration.

When I look at my work now, it is very similar to that of my colleagues - perhaps a good indication for people interested in the field 😊. Personally, I am lucky to be able to focus on Home & Living. In the past, many of the suppliers and partners were strongly focused on brick-and-mortar retail and had little or no experience in retail media. Implementing campaigns together to generate higher visibility among customers and thus maximize the benefits for our suppliers and partners fills me with satisfaction and motivates me every day. I often compare my work to that of a gardener - I water my plants every day and enjoy their growth.

After the break, I continue with my day-to-day business. In my field, it's important to have enthusiasm, a high level of self-motivation, a basic interest in retail media, and the ability to work in a team - but that's not all. Many skills can only be acquired on the job. For example, when it comes to our various systems: we use them to implement our marketing products. Working on these products requires not only a certain technical affinity, but also a willingness to acquire new knowledge. We are a rapidly growing sector with a wide variety of focal points - here, those who apply their knowledge in a targeted manner are successful.

And my team does just that. Professional, committed and dynamic - that's how I would describe our way of working . We have a wide variety of internal and external interfaces, towards which we behave in accordance with our corporate values. Fairly and in partnership. In fact, I don't find that difficult at all. We love what we do and we show it. Each of us does great work and always keeps an eye on the market and changing interests.