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Vision
Human values in a technological world. That's what we stand for.
Our vision
We want to be THE platform in Germany and stand out from the competition with our brand values fair, inspire and personal. Our goal is to help drive technological developments in our industry and establish ourselves as a crisis-proof partner for sustainable success in e-commerce.
Status quo
Although our digital marketplace initially started with just a few partners and products, it now comprises 17 million products and has over 6,500 partners on otto.de. However, anyone who assumes that our transformation is complete with the change to a platform is mistaken. We want to continue to grow and convince more and more consumers of our products and services.
The path ahead
Everyone at OTTO ultimately contributes to us achieving our desired positioning in the market. Opening up the platform to partners was the decisive step in preparing for the future in the long term. We don't just want to play along in the digital world: We want to actively shape it. That is why we are deliberately focusing our strategic direction on developing and expanding in-demand IT skills and see promising job opportunities in the area of (Gen) AI in particular.
Three key business areas for our success
The transformation to a platform has also changed our business model. Today, we generate our sales as a marketplace, retailer and service provider:
Marketplace
With the marketplace business, we enable our partners to sell their products on otto.de, giving them access to over 11 million active customers. Our users also benefit from this: Thanks to the growing number of sellers, they can find a diverse range of products on OTTO that we as a retailer would not be able to offer in this form on our own.
Trading business
The retail business remains a key revenue stream for us, even in the hybrid platform model. By purchasing additional products and our own brands, we ensure a high basic range and close gaps in the product range in a targeted manner. We also rely on range-related additional services to ensure satisfied customers. These include, for example, assembly and connection services as well as short delivery times.
Services
OTTO Advertising acts as the central marketing unit in our Retail Media business. Through it, we offer partners and advertisers comprehensive advertising solutions to market their products effectively - onsite, offsite and out of home. The current service portfolio includes Media Products, Third Party Products, Funnel and Full-Funnel.
A people company. Driven by technology.
For us, new technologies are the key to meeting the changing needs of our customers in the best possible way, just like our colleagues. That's why a third of our workforce is already made up of tech experts - and the trend is rising.
In particular, we are focusing on more women in tech, supporting women's networks and organizing the annual develop<HER> training format. In this way, we want to get more women interested in tech topics and offer them the opportunity to make a career change into IT at OTTO.
Patrick, Senior Product Owner, macht OTTO mit seinem Team zu einem der führenden Marktplätze Europas.
Leading Principles as part of our value system
At OTTO, we have always had a strong sense of people-oriented interaction at eye level. Based on this, we have developed our ten Leading Principles. These serve as a guide and a framework of orientation in terms of attitude and behavior for all our colleagues in their day-to-day work.
Unsere zehn Leading Principles