Christian Junginger
Christian Junginger
Senior Data Scientist
Christian is a Master of Science in Mathematics and Statistics. For the last five years, he has worked for OTTO, where he optimized and automated business processes through data - especially auctionbased advertising markets are his passion. Ranging from "the right content for ad banners" to "the optimal budget allocation of the entire online marketing", Christians mission is to use Ottos Data thoroughly and creatively on all levels.
Meine Beiträge im Tech-Blog
BI-COMPASS – #3 Bid optimisation
16. Dezember 2020In our last post we looked at how we use a sequential algorithm to achieve optimal user-campaign assignment. But this only gets us halfway to good campaign performance; the key is the bidding strategy.mehr erfahren
BI-COMPASS – #2 KPI Forecasts & Assignment
09. Dezember 2020Listen – and repeat. In the last blog post we repeated what real-time bidding is, the role of Compass in OTTO’s own display network, and how we get great insights into auctions and customer behaviour from the data available to us.mehr erfahren
OTTO Display Network & COMPASS – #1 Market Modelling
02. Dezember 2020For some time now, OTTO has relied on an in-house developed programmatic stack, the OTTO Display Network (ODiN). Through the correct application of data science, the implementation of campaign selection and the bidding service can be automated to a high degree. The following blog post is intended to provide a small insight into this implementation – the product we call COMPASS.mehr erfahren
