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More articles, more product images, but less photography: On its way to becoming a platform, OTTO is increasingly relying on 3D product images created using Computer Generated Imagery. For around 1.5 years, we have been working intensively on the conversion of content production in the Home & Living sector. In the process, classic photography is being replaced by the fully digital production method using CGI (3D).
How does that work? Tobias Nientiedt, Principal CGI & Digital Content Production, had the opportunity to talk about the approach, successes and hurdles of this transformation at OTTO at TotalChaos in Sofia.
Tobias Nientiedt — OTTO’s approach to digitizing content production | Total Chaos 2019
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