Easily monetize your website

– join OTTO’s Affiliate Program and start right away

With OTTO as a partner you will have one of the largest e-commerce retailers to assist you. With more than 10 million items from currently 19,000 brands, we offer you a great and varied selection of merchandise from many assortments including multimedia and household electronics, fashion, furniture and home accessories. Our commissions depend on the assortment of goods you wish to promote. 

Affiliate Program Overview

Because our product range is so diverse, we are always looking for suitable publishers who – like us – are enthusiastic about our products and share them with their users.

Through dynamic attribution, commissions are distributed fairly and paid according to performance. If you still have questions or want to understand better how dynamic attribution works at OTTO, you can find more information here.


Facts for affiliates

  • Up to 12% commission
  • Commission calculation on shopping cart level
  • Fair commission because of dynamic attribution
  • High brand awareness
  • 30 days cookie period
  • Personal contact person for the affiliate program
  • Fast processing of requests
  • Varied promotions


Product portfolio

Simplified, our products can be assigned to these 4 main categories:

  • Fashion
  • Living
  • Household Electronics
  • Multimedia



Always refer to OTTO / marketplace partner (MP)

Publisherkategorien Multimedia Home electronics Fashion Living
Contentpublisher 1% (OTTO) | 2% (MP) 4% (OTTO) | 2% (MP) 10% (OTTO) | 4% (MP) 12% (OTTO) | 3% (MP)
Leverpublisher (bargain und deal pages) 1% (OTTO) | 1% (MP) 1% (OTTO) | 1% (MP) 6% (OTTO) | 2% (MP) 8% (OTTO) | 2% (MP)


Facts for end customers

  • Huge selection of products
  • Large selection of brands
  • Delivery flat rate & points program
  • Modern app
  • Fast delivery
  • Regular promotions
  • Fast accessibility of customer service
  • Variety of payment options


Conditions and important notes:

The above commission categories apply. Individual agreements are only possible after consultation with the account management team. You can find all terms and conditions here.

You are exclusively active on Instagram, YouTube, TikTok or other social media platforms? Then get in touch with our partners Stylink or Metapic. We’ll be using them to handle influencer partnerships in the future. If you are interested, please contact one of the partners.

Do you have any questions? In our FAQs we go into detail on many topics!