Connected Commerce: "We’re bridging the gap"
Since 7th August, OTTO has been showing in the online shop if a desired item is available at a local store nearby, for example an ECE shopping centre. Additional services connecting retail and otto.de are planned. This is made possible through the joint venture - Stocksquare GmbH & Co. KG. What does this mean for retail? What how do customers benefit? An interview with Stocksquare managing directors Sebastian Baumann and Alexander Will.