At a glance
Facts and figures about OTTO
Profile
-
Date of foundation
-
17 August 1949
-
Employees
-
6120, 58% of whom are women (regardless of location) (03/23)
-
Revenue in FY 2021/22 by GMV
-
6,9 billion Euros
-
Revenue in FY 2022/23 by GMV
-
6,3 billion Euros
-
Percentage of visits via mobile end devices
-
over 70 percent
-
Number of orders
-
up to 10 per second
-
active customers
-
11,3 million (03/2023)
Offer
-
Number Brands on otto.de
-
19.127 (3/2022)
-
OTTO Market Partners
-
over 5000 (03/2023)
-
products on otto.de
-
14,5 million (3/2023)
-
number qualified Visits to otto.de
-
Average 2.89 million per day
Service & Customer Care
-
Service employees
-
approx. 2.500 (site-independent)
-
Reachability
-
95 percent
-
Relation Centre nationwide
-
16
-
Reachable
-
24 hours, 7 days/week, 365 days/year
-
Services
-
103
Social media
-
Facebook fans
-
over 1.2 million (3/2023)
-
Twitter followers
-
over 33.600 (3/2023)
-
LinkedIn-Follower
-
56.000 (3/2023)
-
Instagram follower
-
252.000 (3/2023)
-
YouTube corporate channel
-
over 19.900 follower (03/2023)