Driven by Technology

OTTO's recipe for success to this day: meeting our customers, their demands and their preferences and accompanying them into the future. Today, technology is the key to implementing innovative ideas.

On this page

1 Artificial Intelligence

2 Women in Tech

From catalogue to online platform

From catalogue to online platform

Transformation at OTTO

MüWü

Technology can no longer remain hidden in the machine room, but must be directly involved in the business as a driving force.

Dr. Michael Müller-Wünsch, CIO at OTTO

For more on MüWü, visit our Newsroom

Artificial Intelligence

From our advanced search engine to chatbots - artificial intelligence (AI) is already widely employed as a key technology at OTTO.

Our behind-the-scenes co-worker

Our behind-the-scenes co-worker

AI in OTTO's Relation Centers

AI in OTTO's Relation Centers

Everything on CGI at OTTO for Business

Everything on CGI at OTTO for Business

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Women in Tech

From comprehensive learning and training offers to its own female "tech-fluencer": OTTO has made it its mission to increase the number of women in IT professions.

Frederike - OTTO's dedicated Tech-Fluencer

Frederike - OTTO's dedicated Tech-Fluencer

Taking a detour: How Saskia switched to a career in IT

Taking a detour: How Saskia switched to a career in IT

Read in our Newsroom

50 percent of tech positions to be filled by women

OTTO jobs

Up to a new challenge?

Our tech blog is the place to go for stories on programming, IT architectures, data science and more

Check out our tech blog