With the GAIA Cockpit, OTTO is developing a control tool for the AI agent GAIA. Using the GEMA meeting as an example, this article shows how AI agents help reduce the effort required for preparation and follow-up, consolidate information from various sources, and facilitate faster, well-informed decision-making. The technical foundation consists of Snowflake Cortex AI and a custom-developed Streamlit app.
Find out how OTTO is taking its 10-year-old data infrastructure into a new era with the event streaming platform powered by Confluent and making itself future-proof.
Get an insight into Jim's work as an MLOps-focused engineer! In this article, he explains how a machine learning product is developed and how you can get started in this discipline yourself.
At OTTO, Google Cloud Spanner is an integral part of several services. Mirco reveals the complexity of optimizing joins in Google Cloud Spanner and gives some helpful insider tips.
Kay and Falk were at the EuroRust conference in Brussels in mid-October. There are more and more enthusiasts of the Rust programming language at OTTO. The two of them tell you what went on at the conference and why Rust is a useful tool.
Almost every application is using sensitive data, such as passwords or other login credentials, to log in to databases, third-party systems and the like. Such data should not end up in plain text in the version control system, but rather be kept under lock and key. For the secure storage of data, the use of Hashicorp Vault has gained acceptance at OTTO.
In the inc(AI) team, we are always trying out different tools and methods. Slack time has proven to be a good way of doing this, in which we learn alone or together. The motivation for such Slack time naturally comes from the challenges that we have to solve during our work. Our strategy is to always look to the open source community first to find suitable solutions for us. Some time ago, we also investigated a new tool called Dagster in our Slack time.
Although they've been around for a while, Large Language Models (LLMs) have taken the world by storm since ChatGPT was launched. ChatGPT currently dominates the AI landscape like no other model. Could it also be used for the creation of good product texts in the OTTO Webshop? This is precisely the question we wanted to tackle in the inc(AI) team in a 2-week sprint. The result is ProductGPT – a tool that can do exactly that!
The majority of user journeys in search starts with a click in a search box. How can you guide your users after this initial click? At otto.de we strive to show our users the best suggestions for their need, right after the first click
Working according to a standard... really? Come on – software developers know how to build APIs. Besides, they want to stay flexible and have neither the desire nor the time to plough their way through some endless set of rules. And even if you've read them, that doesn't mean you agree with them. Fair enough. Nevertheless, there are a few challenges to overcome in software development, especially when working in autonomous teams and when you're dealing with business growth. This post offers an insight into how we at OTTO came up with our own API Guidelines and implemented them successfully.
At OTTO, we need to manage several hundred AWS accounts for our product teams while balancing agility and control. That's why OTTO IT's Cloud Competence Center, also known as the Governance at Scale (GAS) team, worked with globaldatanet to develop a solution to run AWS CloudFormation StackSets at Scale, integrated into the OTTO tooling ecosystem with Confluence and Microsoft Teams.
The key is to minimize, or even completely eliminate, code repetition by keeping the Terraform configuration DRY (Don’t Repeat Yourself). This is why we migrated to Terragrunt. It's a small wrapper around Terraform promising reduced repetition, better remote-state configuration, and simpler work with Terraform modules. It can be a viable solution for better organizing configuration files and clearly stating differences between deployment environments.
At this year's Nullcon Berlin, the international IT security conference that brings hundreds of top experts together, we staged a live Bug Bounty Hunt together with YesWeHack, a leading provider of bug bounty services. Around 40 crack security researchers pitched in to subject OTTO's infrastructure security to a hardcore test. This was a welcome chance for us to check our Web applications for security loopholes and learn from a personal exchange with leading-edge researchers at the same time.
Especially in OTTO's retail business, accurately forecasting return rates and their fluctuations plays a major role in minimising unnecessary costs. In large-goods deliveries (fridges, sofas etc.) every single return results in very significant costs.
In collaboration with Online Marketing, Team Siggi at OTTO BI developed an in-house programmatic advertising solution in 2018. For this purpose, among other elements a separate SSP (Supply Side Platform) and DSP (Demand Side Platform) solution was developed, called Orbidder.
Let’s be honest, display advertising usually makes people think of an aggressive e-tailers literally hunting them down. Many potential online customers therefore resort to all-or-nothing ad blockers to save themselves from visual overload. However, beyond these two extreme user experiences, in reality display advertising is simply a modern equivalent to a classic poster hanging at the bus stop.
In recent years, semantic product search has been widely adopted in global e-commerce. However, many systems exhibit issues in understanding queries with unusual spelling variations. In this blogpost, we show you how Otto’s Team Turing has developed a new system that alleviates these problems. It is live and has lifted the Click-Through Rates (CTR) in the low-recall segments of otto.de by more than 25% and the Conversion Rate (CvR) in the low-hit segment by more than 90%.
Major online retailers such as OTTO offer their customers millions of products to explore and purchase. However, finding the right product from such a vast selection without a little guidance can be exhausting! So we work to guide our customers to those products that best match their interests and motivations using personalised recommendations. For this reason we want to enhance our ability to forecast in real time which products each customer will want to see, add to their cart and order at any given moment of their visit.
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