Auf einen Blick
Facts and figures about OTTO
Profile
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Date of foundation
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17 August 1949
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Employees
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5.620 of which 61% are women (site-independent)
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Turnover in FY 2020/21
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4.5 billion Euros
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Umsatz im GJ 2021/22 nach GMV
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6,9 Milliarden Euro
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Percentage of visits via mobile end devices
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over 70 percent
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Number of orders
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up to 10 per second
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Qualified visits to otto.de per day
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Ø 2.6 million
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active customers
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10 million (03/2021)
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new customers
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3,7 million (03/2021)
Offer
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Article items on otto.de
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over 5,2 million (03/2021)
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OTTO Market Partners
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over 1000
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Brands on otto.de
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approx. 7.000
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Anzahl qual. Visits auf otto.de
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Durchschnittlich 2,89 Mio. pro Tag
Service & Customer Care
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Service employees
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approx. 2.000 (site-independent)
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Reachability
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95 percent
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Relation Centre nationwide
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16
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Reachable
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24 hours, 7 days/week, 365 days/year
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Services
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90
Social media
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Facebook fans
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over 1.2 million (3/2021)
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Service enquiries via Facebook
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over 200,000 (last updated: 2018)
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Twitter followers
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over 34.200 (3/2021)
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Service enquiries via Twitter
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over 6.000 (last updated: 2018)
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LinkedIn-Follower
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46.200 (Stand 3/2022)
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Instagram follower
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163.000 (3/2021)
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YouTube corporate channel
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over 61.200 follower (03/2021)
over 91.7m video views (last updated: 2018)
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Blogs powered by OTTO
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7 (Two For Fashion, Roombeez, re:blog, Soulfully, Azubi-Blog, Tech-Blog, UPDATED)