Profile
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Date of foundation
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17 August 1949
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Employees
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4,900 (site-independent)
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Turnover in FY 2018/19
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3.2 billion Euros
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Number of orders
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up to 10 per second
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Qualified visits to otto.de per day
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Ø 1.6 million
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Percentage of visits via mobile end devices
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over 70 per cent
Offer
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Article items on otto.de
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over 3 million
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OTTO Market Partners
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over 400
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Brands on otto.de
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approx. 6,800
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Special shops
Service & Customer Care
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Service employees
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approx. 2,000 (site-independent)
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Reachability
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95 per cent
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Relation Centre nationwide
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16
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Reachable
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24 hours, 7 days/week, 365 days/year
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Services
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90
Social media
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Facebook fans
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over 1.1 million (last updated: 7/2019)
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Service enquiries via Facebook
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over 200,000 (2018)
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Twitter followers
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over 27,900 (last updated: 7/2019)
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Service enquiries via Twitter
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over 6,000 (2018)
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YouTube corporate channel
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over 91.7m video views (2018)
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YouTube-Roombeez-Kanal
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over 9.6m video views (2018)
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YouTube Roombeez channel
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over 10.6m video views (2018)
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Blogs powered by OTTO
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7 (Two For Fashion, Roombeez, re:blog, Soulfully, Azubi-Blog, Tech-Blog, UPDATED)