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At a glance
Who we are

At a glance

Facts and figures about OTTO

Profile

Date of foundation

17 August 1949

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Employees

5.620 of which 61% are women (site-independent)

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Turnover in FY 2020/21

4.5 billion Euros

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Number of orders

up to 10 per second

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Qualified visits to otto.de per day

Ø 2.6 million

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Percentage of visits via mobile end devices

over 70 percent

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active customers

10 million (03/2021)

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new customers

3,7 million (03/2021)

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Offer

Article items on otto.de

over 5,2 million (03/2021)

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OTTO Market Partners

over 1000

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Brands on otto.de

approx. 7.000

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Service & Customer Care

Service employees

approx. 2.000 (site-independent)

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Reachability

95 percent

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Relation Centre nationwide

16

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Reachable

24 hours, 7 days/week, 365 days/year

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Services

90

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Social media

Facebook fans

over 1.2 million (3/2021)

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Service enquiries via Facebook

over 200,000 (last updated: 2018)

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Twitter followers

over 34.200 (3/2021)

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Service enquiries via Twitter

over 6.000 (last updated: 2018)

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Instagram follower

163.000 (3/2021)

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YouTube corporate channel

over 61.200 follower (03/2021)

over 91.7m video views (last updated: 2018)

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Blogs powered by OTTO

7 (Two For Fashion, Roombeez, re:blog, Soulfully, Azubi-Blog, Tech-Blog, UPDATED)

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