Skip to content
Open menu/ close
DE EN
Auf einen Blick
Who we are

Auf einen Blick

Facts and figures about OTTO

Profile

Date of foundation

17 August 1949

spacer

Employees

5.620 of which 61% are women (site-independent)

spacer

Turnover in FY 2020/21

4.5 billion Euros

spacer

Umsatz im GJ 2021/22 nach GMV

6,9 Milliarden Euro

spacer

Percentage of visits via mobile end devices

over 70 percent

spacer

Number of orders

up to 10 per second

spacer

Qualified visits to otto.de per day

Ø 2.6 million

spacer

active customers

10 million (03/2021)

spacer

new customers

3,7 million (03/2021)

spacer

Offer

Article items on otto.de

over 5,2 million (03/2021)

spacer

OTTO Market Partners

over 1000

spacer

Brands on otto.de

approx. 7.000

spacer

Anzahl qual. Visits auf otto.de

Durchschnittlich 2,89 Mio. pro Tag

spacer

Service & Customer Care

Service employees

approx. 2.000 (site-independent)

spacer

Reachability

95 percent

spacer

Relation Centre nationwide

16

spacer

Reachable

24 hours, 7 days/week, 365 days/year

spacer

Services

90

spacer

Social media

Facebook fans

over 1.2 million (3/2021)

spacer

Service enquiries via Facebook

over 200,000 (last updated: 2018)

spacer

Twitter followers

over 34.200 (3/2021)

spacer

Service enquiries via Twitter

over 6.000 (last updated: 2018)

spacer

LinkedIn-Follower

46.200 (Stand 3/2022)

spacer

Instagram follower

163.000 (3/2021)

spacer

YouTube corporate channel

over 61.200 follower (03/2021)

over 91.7m video views (last updated: 2018)

spacer

Blogs powered by OTTO

7 (Two For Fashion, Roombeez, re:blog, Soulfully, Azubi-Blog, Tech-Blog, UPDATED)

spacer