Artificial intelligence and machine-learning at OTTO

The online retailer OTTO is now offering a product-evaluation feature that is unique in e-commerce to date. Customers can now select the most important aspects from the product assessments on otto.de.

 
 

Long-distance retail up close

More than six decades of joie de vivre to order, and now Germany’s largest
online retailer of fashions and lifestyle: since its founding, dialogue
with customers has been a top priority at OTTO. Company

 

OTTO Product Assistant: innovative service tool

The online retailer OTTO starts second test phase with smart NFC stickers
 
 
 
 

Key Indicators

OTTO in a nutshell – all the key facts and figures about our company are listed here.
 
 
 
 
Trends

Trends

 
 
 
Management

Management

 
E-Commerce

E-Commerce

 
 
 
 
 
 
 
 
 
 
 
© Otto (GmbH & Co KG), 22172 HAMBURG