
{"id":97242,"date":"2023-04-22T07:30:25","date_gmt":"2023-04-22T05:30:25","guid":{"rendered":"\/updated\/?p=97242"},"modified":"2023-04-21T14:30:57","modified_gmt":"2023-04-21T12:30:57","slug":"instagram-so-richtest-du-dein-professionelles-konto-ein","status":"publish","type":"post","link":"https:\/\/www.otto.de\/updated\/instagram-so-richtest-du-dein-professionelles-konto-ein-97242\/","title":{"rendered":"Insta\u00adgram: So rich\u00adtest du dein pro\u00adfes\u00adsio\u00adnel\u00adles Kon\u00adto&nbsp;ein"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><strong>Bereits im Jahr 2021 knack\u00adte Insta\u00adgram die Mar\u00adke von einer Mil\u00adli\u00adar\u00adde Accounts. Das sozia\u00adle Foto\u00adnetz\u00adwerk geh\u00f6rt zu den belieb\u00adtes\u00adten Platt\u00adfor\u00admen welt\u00adweit. Die Inhal\u00adte sind viel\u00adf\u00e4l\u00adtig und rei\u00adchen von pri\u00adva\u00adten Posts, \u00fcber semi-pro\u00adfes\u00adsio\u00adnel\u00adle Auf\u00adtrit\u00adte von Influencer*innen bis hin zu Mar\u00adken\u00adauf\u00adtrit\u00adten gro\u00ad\u00dfer Unter\u00adneh\u00admen. F\u00fcr letz\u00adte\u00adre ist Insta\u00adgram des\u00adhalb inter\u00ades\u00adsant, weil sie eine gro\u00ad\u00dfe Mas\u00adse an Men\u00adschen ziel\u00adgrup\u00adpen\u00adori\u00aden\u00adtiert mit Infor\u00adma\u00adtio\u00adnen ver\u00adsor\u00adgen k\u00f6n\u00adnen. Mit einem ein\u00adfa\u00adchen Pro\u00adfil hat so ein Insta\u00adgram-Account aber nichts zu tun. Viel\u00admehr lie\u00adfert ein \u201eBusi\u00adness-Account\u201c oder auch ein \u201eCrea\u00adtor-Account\u201c eini\u00adge Vor\u00adtei\u00adle. Wel\u00adche das sind und wie du sie erstellst, ist hier erkl\u00e4rt.<\/strong><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><nav class=\"toc\"><h2 class=\"toc--headline\">Das erfahrt ihr gleich<\/h2><ul class=\"toc--links\"><li><a href=\"#business-oder-creator-produkte-oder-sich-selbst-vermarkten\">Busi\u00adness oder Crea\u00adtor: Pro\u00adduk\u00adte oder sich selbst vermarkten<\/a><\/li><li><a href=\"#professionelles-konto-erstellen-so-geht-es\">Pro\u00adfes\u00adsio\u00adnel\u00adles Kon\u00adto erstel\u00adlen: So geht&nbsp;es<\/a><\/li><li><a href=\"#kosten-einer-der-besten-punkte\">Kos\u00adten: Einer der bes\u00adten Punkte<\/a><\/li><li><a href=\"#profi-konto-mach-instagram-noch-besser\">Pro\u00adfi-Kon\u00adto: Mach Insta\u00adgram noch besser<\/a><\/li><\/ul><\/nav><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"headline toc--item\"><a name=\"business-oder-creator-produkte-oder-sich-selbst-vermarkten\"><\/a><h2>Busi\u00adness oder Crea\u00adtor: Pro\u00adduk\u00adte oder sich selbst vermarkten<\/h2><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Insta\u00adgram teilt sei\u00adne pro\u00adfes\u00adsio\u00adnel\u00adlen Accounts in zwei Grup\u00adpen auf, um deren jewei\u00adli\u00adgen Bed\u00fcrf\u00adnis\u00adse bes\u00adser abde\u00adcken zu k\u00f6n\u00adnen: Busi\u00adness und Crea\u00adtor. F\u00fcr was du dich ent\u00adschei\u00addest, kommt ganz auf das an, was du ver\u00admark\u00adten willst. Ein Busi\u00adness-Account ist dann die rich\u00adti\u00adge Wahl, wenn du ein Pro\u00addukt oder eine Dienst\u00adleis\u00adtung anbie\u00adten willst. Zu einem Crea\u00adtor-Account soll\u00adtest du grei\u00adfen, wenn du selbst die Mar\u00adke bist und somit dei\u00adnen Con\u00adtent in den Vor\u00adder\u00adgrund stel\u00adlen m\u00f6ch\u00adtest. Das sind die jewei\u00adli\u00adgen Vorteile:<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"headline\"><a name=\"business-produkte-bewerben-und-verkaufen\"><\/a><h3>Busi\u00adness: Pro\u00adduk\u00adte bewer\u00adben und verkaufen<\/h3><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Gro\u00ad\u00dfe Unter\u00adneh\u00admen erstel\u00adlen sich Busi\u00adness-Accounts, um ihre eige\u00adnen Pro\u00adduk\u00adte und Dienst\u00adleis\u00adtun\u00adgen durch Bil\u00adder und Vide\u00ados zu bewer\u00adben. Dabei kom\u00admen h\u00e4u\u00adfig auch soge\u00adnann\u00adte \u201eCall-to-Action\u201c-Punkte zum Ein\u00adsatz. Du siehst nicht nur ein Pro\u00addukt, son\u00addern kannst es \u00fcber das Antip\u00adpen eines Links direkt auch im Shop des Anbie\u00adters oder eines Part\u00adners kau\u00adfen. Ein Busi\u00adness-Kon\u00adto hilft dir also direkt beim Ver\u00adtrieb. Bie\u00adtest du hin\u00adge\u00adgen Dienst\u00adleis\u00adtun\u00adgen an, hilft dir das Hin\u00adter\u00adle\u00adgen von Kon\u00adtakt\u00adda\u00adten, damit Men\u00adschen dich anru\u00adfen oder anschrei\u00adben k\u00f6nnen.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">  <div class=\"slick-gallery-wrapper gallery-no-padding\" data-number-of-slides=\"1\">\n    <div class=\"slick-gallery should-lightbox \" id=\"slick_gallery_Wmhqk42frUbPsukmIzbn\">\n              <figure>\n  <div class=\"img-small-container\">\n    <div class=\"img-small-hover-background\"><\/div>\n    <picture>\n                                <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2023\/04\/Instagram-Business-1426-1080x615.jpg.webp\" media=\"(max-width: 360px) and (-webkit-min-device-pixel-ratio: 2.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2023\/04\/Instagram-Business-1426-1080x615.jpg\" media=\"(max-width: 360px) and (-webkit-min-device-pixel-ratio: 2.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2023\/04\/Instagram-Business-1426-720x410.jpg.webp\" media=\"(max-width: 360px) and (-webkit-min-device-pixel-ratio: 1.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2023\/04\/Instagram-Business-1426-720x410.jpg\" media=\"(max-width: 360px) and (-webkit-min-device-pixel-ratio: 1.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2023\/04\/Instagram-Business-1426-360x205.jpg.webp\" media=\"(max-width: 360px)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2023\/04\/Instagram-Business-1426-360x205.jpg\" media=\"(max-width: 360px)\">\n                    <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2023\/04\/Instagram-Business-1426-1680x945.jpg.webp\" media=\"(max-width: 560px) and (-webkit-min-device-pixel-ratio: 2.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2023\/04\/Instagram-Business-1426-1680x945.jpg\" media=\"(max-width: 560px) and (-webkit-min-device-pixel-ratio: 2.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2023\/04\/Instagram-Business-1426-1120x630.jpg.webp\" media=\"(max-width: 560px) and (-webkit-min-device-pixel-ratio: 1.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2023\/04\/Instagram-Business-1426-1120x630.jpg\" media=\"(max-width: 560px) and (-webkit-min-device-pixel-ratio: 1.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2023\/04\/Instagram-Business-1426-560x315.jpg.webp\" media=\"(max-width: 560px)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2023\/04\/Instagram-Business-1426-560x315.jpg\" media=\"(max-width: 560px)\">\n                    <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2023\/04\/Instagram-Business-1426-2304x1296.jpg.webp\" media=\"(max-width: 767px) and (-webkit-min-device-pixel-ratio: 2.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2023\/04\/Instagram-Business-1426-2304x1296.jpg\" media=\"(max-width: 767px) and (-webkit-min-device-pixel-ratio: 2.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2023\/04\/Instagram-Business-1426-1536x864.jpg.webp\" media=\"(max-width: 767px) and (-webkit-min-device-pixel-ratio: 1.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2023\/04\/Instagram-Business-1426-1536x864.jpg\" media=\"(max-width: 767px) and (-webkit-min-device-pixel-ratio: 1.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2023\/04\/Instagram-Business-1426-768x432.jpg.webp\" media=\"(max-width: 767px)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2023\/04\/Instagram-Business-1426-768x432.jpg\" media=\"(max-width: 767px)\">\n                    <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2023\/04\/Instagram-Business-1426-1680x945.jpg.webp\" media=\"(max-width: 991px) and (-webkit-min-device-pixel-ratio: 2.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2023\/04\/Instagram-Business-1426-1680x945.jpg\" media=\"(max-width: 991px) and (-webkit-min-device-pixel-ratio: 2.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2023\/04\/Instagram-Business-1426-1120x630.jpg.webp\" media=\"(max-width: 991px) and (-webkit-min-device-pixel-ratio: 1.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2023\/04\/Instagram-Business-1426-1120x630.jpg\" media=\"(max-width: 991px) and (-webkit-min-device-pixel-ratio: 1.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2023\/04\/Instagram-Business-1426-560x315.jpg.webp\" media=\"(max-width: 991px)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2023\/04\/Instagram-Business-1426-560x315.jpg\" media=\"(max-width: 991px)\">\n        <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2023\/04\/Instagram-Business-1426-2304x1296.jpg.webp\" media=\"(-webkit-min-device-pixel-ratio: 2.5)\" type=\"image\/webp\">\n  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2023\/04\/Instagram-Business-1426-2304x1296.jpg\" media=\"(-webkit-min-device-pixel-ratio: 2.5)\">\n  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2023\/04\/Instagram-Business-1426-1536x864.jpg.webp\" media=\"(-webkit-min-device-pixel-ratio: 1.5)\" type=\"image\/webp\">\n  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2023\/04\/Instagram-Business-1426-1536x864.jpg\" media=\"(-webkit-min-device-pixel-ratio: 1.5)\">\n  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2023\/04\/Instagram-Business-1426-768x432.jpg.webp\" type=\"image\/webp\">\n  <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2023\/04\/Instagram-Business-1426-768x432.jpg\" width=\"768\" height=\"432\" title alt=\"Ein iPhone 14 Pro, auf dem Informationen zu den Profi-Accounts von Instagram zu sehen sind.\" class=\"img-responsive img-small\" data-copyright=\"\u00a9 2023 UPDATED\" data-post-excerpt=\"Professionelle Accounts haben Zugriff auf bestimmte Metriken, um etwa Einsicht in die Interessen der eigenen Follower*innen zu bekommen.\" data-light-value=\"light\" data-zoom-width=\"2560\" data-zoom-height=\"1707\" data-zoom-src=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2023\/04\/Instagram-Business-1426.jpg\">\n                    <div class=\"caption light\">\n          <small>\n            \u00a9 2023 UPDATED&nbsp;<\/small>\n        <\/div>\n          <\/picture>\n  <\/div>\n      <figcaption class=\"post-excerpt\">\n      Pro\u00adfes\u00adsio\u00adnel\u00adle Accounts haben Zugriff auf bestimm\u00adte Metri\u00adken, um etwa Ein\u00adsicht in die Inter\u00ades\u00adsen der eige\u00adnen Follower*innen zu bekommen.&nbsp;<\/figcaption>\n  <\/figure>\n          <\/div>\n    <div class=\"progress-bars\"><\/div>\n    <div class=\"zoom-icon-wrapper\">\n      <div class=\"zoom-icon\"><\/div>\n    <\/div>\n  <\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Mit den Wer\u00adbe\u00adtools las\u00adsen sich Anzei\u00adgen schal\u00adten. So erreichst du nicht nur Per\u00adso\u00adnen, die dir ohne\u00adhin schon fol\u00adgen, son\u00addern gewinnst auch neue Follower*innen hin\u00adzu. Nor\u00adma\u00adle und Wer\u00adbe\u00adbei\u00adtr\u00e4\u00adge las\u00adsen sich nicht nur ver\u00ad\u00f6f\u00adfent\u00adli\u00adchen, son\u00addern auch mes\u00adsen. Wich\u00adti\u00adge Metri\u00adken wie etwa Reak\u00adtio\u00adnen, Klicks auf exter\u00adne Links und vie\u00adles mehr zeigt dir Insta\u00adgram bei dei\u00adnem Busi\u00adness-Kon\u00adto auf Knopf\u00addruck&nbsp;an.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"headline\"><a name=\"creator-dich-und-deine-crew-bekannt-machen\"><\/a><h3>Crea\u00adtor: Dich und dei\u00adne Crew bekannt machen<\/h3><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Influencer*innen, Content-Creator*innen, Journalist*innen und mehr agie\u00adren bei Insta\u00adgram nicht v\u00f6l\u00adlig pri\u00advat, son\u00addern wol\u00adlen sich oder ihre Inhal\u00adte einer m\u00f6g\u00adlichst brei\u00adten Mas\u00adse zug\u00e4ng\u00adlich machen. Insta\u00adgram hilft hier mit einem Crea\u00adtor-Account. Der dient in ers\u00adter Linie dazu, eine Com\u00admu\u00adni\u00adty auf\u00adzu\u00adbau\u00aden und sie zu erwei\u00adtern. Im Vor\u00adder\u00adgrund steht dabei das Tei\u00adlen von Inhal\u00adten. Insta\u00adgram bie\u00adtet hier etwa die Kurz\u00advi\u00adde\u00ados \u201eReels\u201c, etwas l\u00e4n\u00adge\u00adre Vide\u00ados, die bekann\u00adten Fotos und ein\u00adfach zu star\u00adten\u00adde Live-Streams.<\/p>\n<p>Als Content-Creator*in ver\u00adlinkst du ein\u00adfach auf exter\u00adne Inhal\u00adte und trittst nicht nur direkt per Insta\u00adgram ein\u00adfach mit Mar\u00adken f\u00fcr Koope\u00adra\u00adtio\u00adnen in Kon\u00adtakt, son\u00addern erstellst auch direkt die pas\u00adsen\u00adden Inhal\u00adte. Unter\u00adneh\u00admen k\u00f6n\u00adnen so ihre Dienst\u00adleis\u00adtun\u00adgen oder Pro\u00adduk\u00adte \u00fcber Posts auf dei\u00adnem Pro\u00adfil anbie\u00adten. So l\u00e4sst sich \u00fcber die Platt\u00adform direkt auch Geld ver\u00addie\u00adnen. \u00dcber Abos und Live-Stream-Abzei\u00adchen geht das aber auch direkt mit der Com\u00admu\u00adni\u00adty \u2013 wenn auch noch nicht hierzulande.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">  <div class=\"slick-gallery-wrapper gallery-no-padding\" data-number-of-slides=\"1\">\n    <div class=\"slick-gallery should-lightbox \" id=\"slick_gallery_1IhClOMjKy8ehfZ6OJm5\">\n              <figure>\n  <div class=\"img-small-container\">\n    <div class=\"img-small-hover-background\"><\/div>\n    <picture>\n                                <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2023\/04\/Instagram-Business-1416-1080x615.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 360px) and (-webkit-min-device-pixel-ratio: 2.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2023\/04\/Instagram-Business-1416-1080x615.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 360px) and (-webkit-min-device-pixel-ratio: 2.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2023\/04\/Instagram-Business-1416-720x410.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 360px) and (-webkit-min-device-pixel-ratio: 1.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2023\/04\/Instagram-Business-1416-720x410.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 360px) and (-webkit-min-device-pixel-ratio: 1.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2023\/04\/Instagram-Business-1416-360x205.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 360px)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2023\/04\/Instagram-Business-1416-360x205.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 360px)\">\n                    <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2023\/04\/Instagram-Business-1416-1680x945.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 560px) and (-webkit-min-device-pixel-ratio: 2.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2023\/04\/Instagram-Business-1416-1680x945.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 560px) and (-webkit-min-device-pixel-ratio: 2.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2023\/04\/Instagram-Business-1416-1120x630.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 560px) and (-webkit-min-device-pixel-ratio: 1.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2023\/04\/Instagram-Business-1416-1120x630.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 560px) and (-webkit-min-device-pixel-ratio: 1.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2023\/04\/Instagram-Business-1416-560x315.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 560px)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2023\/04\/Instagram-Business-1416-560x315.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 560px)\">\n                    <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2023\/04\/Instagram-Business-1416-2304x1296.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 767px) and (-webkit-min-device-pixel-ratio: 2.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2023\/04\/Instagram-Business-1416-2304x1296.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 767px) and (-webkit-min-device-pixel-ratio: 2.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2023\/04\/Instagram-Business-1416-1536x864.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 767px) and (-webkit-min-device-pixel-ratio: 1.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2023\/04\/Instagram-Business-1416-1536x864.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 767px) and (-webkit-min-device-pixel-ratio: 1.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2023\/04\/Instagram-Business-1416-768x432.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 767px)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2023\/04\/Instagram-Business-1416-768x432.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 767px)\">\n                    <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2023\/04\/Instagram-Business-1416-1680x945.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 991px) and (-webkit-min-device-pixel-ratio: 2.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2023\/04\/Instagram-Business-1416-1680x945.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 991px) and (-webkit-min-device-pixel-ratio: 2.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2023\/04\/Instagram-Business-1416-1120x630.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 991px) and (-webkit-min-device-pixel-ratio: 1.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2023\/04\/Instagram-Business-1416-1120x630.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 991px) and (-webkit-min-device-pixel-ratio: 1.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2023\/04\/Instagram-Business-1416-560x315.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 991px)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2023\/04\/Instagram-Business-1416-560x315.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 991px)\">\n        <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2023\/04\/Instagram-Business-1416-2304x1296.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(-webkit-min-device-pixel-ratio: 2.5)\" type=\"image\/webp\">\n  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2023\/04\/Instagram-Business-1416-2304x1296.jpg?theia_smart_thumbnails_file_version=2\" media=\"(-webkit-min-device-pixel-ratio: 2.5)\">\n  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2023\/04\/Instagram-Business-1416-1536x864.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(-webkit-min-device-pixel-ratio: 1.5)\" type=\"image\/webp\">\n  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2023\/04\/Instagram-Business-1416-1536x864.jpg?theia_smart_thumbnails_file_version=2\" media=\"(-webkit-min-device-pixel-ratio: 1.5)\">\n  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2023\/04\/Instagram-Business-1416-768x432.jpg.webp?theia_smart_thumbnails_file_version=2\" type=\"image\/webp\">\n  <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2023\/04\/Instagram-Business-1416-768x432.jpg?theia_smart_thumbnails_file_version=2\" width=\"768\" height=\"432\" title alt=\"Detailansicht der Einstellungen von Instagram, mit dem Punkt zum Wechseln auf ein professionelles Konto.\" class=\"img-responsive img-small\" data-copyright=\"\u00a9 2023 UPDATED\" data-post-excerpt=\"Der Wechsel zum professionellen Konto ist recht einfach und vor allem kostenlos.\" data-light-value=\"light\" data-zoom-width=\"2560\" data-zoom-height=\"1707\" data-zoom-src=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2023\/04\/Instagram-Business-1416.jpg\">\n                    <div class=\"caption light\">\n          <small>\n            \u00a9 2023 UPDATED&nbsp;<\/small>\n        <\/div>\n          <\/picture>\n  <\/div>\n      <figcaption class=\"post-excerpt\">\n      Der Wech\u00adsel zum pro\u00adfes\u00adsio\u00adnel\u00adlen Kon\u00adto ist recht ein\u00adfach und vor allem kostenlos.&nbsp;<\/figcaption>\n  <\/figure>\n          <\/div>\n    <div class=\"progress-bars\"><\/div>\n    <div class=\"zoom-icon-wrapper\">\n      <div class=\"zoom-icon\"><\/div>\n    <\/div>\n  <\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"headline toc--item\"><a name=\"professionelles-konto-erstellen-so-geht-es\"><\/a><h2>Pro\u00adfes\u00adsio\u00adnel\u00adles Kon\u00adto erstel\u00adlen: So geht&nbsp;es<\/h2><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Der Weg zum Pro\u00adfi-Kon\u00adto bei Insta\u00adgram ist nicht son\u00adder\u00adlich kom\u00adpli\u00adziert. So gehst du Schritt f\u00fcr Schritt vor:<\/p>\n<ol>\n<li>Lade dir die Insta\u00adgram-App her\u00adun\u00adter. Du fin\u00addest sie, je nach benutz\u00adtem Ger\u00e4t, im Apple App Store oder im Goog\u00adle Play&nbsp;Store.<\/li>\n<li>Hast du noch kein Kon\u00adto, dann erstel\u00adle zun\u00e4chst ein neu\u00ades, indem du den Anwei\u00adsun\u00adgen auf dem Bild\u00adschirm folgst. Mel\u00adde dich andern\u00adfalls mit dei\u00adnen Zugangs\u00adda\u00adten&nbsp;an.<\/li>\n<li>Tip\u00adpe nun auf die <span style=\"color: #00ccff\"><em>drei Stri\u00adche<\/em><\/span>, um das Men\u00fc zu \u00f6ffnen.<\/li>\n<li>W\u00e4h\u00adle hier zun\u00e4chst \u201e<span style=\"color: #00ccff\"><em>Ein\u00adstel\u00adlun\u00adgen<\/em><\/span>\u201c aus.<\/li>\n<li>Tip\u00adpe auf \u201e<span style=\"color: #00ccff\"><em>Kon\u00adto<\/em><\/span>\u201c.<\/li>\n<li>Du fin\u00addest ganz unten den Punkt \u201e<span style=\"color: #00ccff\"><em>Zu pro\u00adfes\u00adsio\u00adnel\u00adlem Kon\u00adto wech\u00adseln<\/em><\/span>\u201c. Kli\u00adcke ihn&nbsp;an.<\/li>\n<li>W\u00e4h\u00adle nun zwi\u00adschen einem \u201e<span style=\"color: #00ccff\"><em>Busi\u00adness-<\/em><\/span>\u201c oder \u201e<span style=\"color: #00ccff\"><em>Crea\u00adtor<\/em><\/span>\u201c-Kon\u00adto.<\/li>\n<li>Fol\u00adge nun ein\u00adfach dem Vor\u00adgang zur Einrichtung.<\/li>\n<\/ol>\n<p>\u00dcbri\u00adgens: Auf fast iden\u00adti\u00adschem Wege l\u00e4sst sich dein Pro\u00adfi-Kon\u00adto sp\u00e4\u00adter auch wie\u00adder zu einem nor\u00adma\u00adlen Kon\u00adto umwandeln.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"snippeteer-slider\" data-snippet=\"Updated_7659\">\n  <div class=\"slider\" id=\"slider_Updated_7659\" data-slick=\"{&quot;autoplay&quot;:false,&quot;arrows&quot;:true,&quot;dots&quot;:false,&quot;infinite&quot;:true,&quot;slidesToShow&quot;:3,&quot;slidesToScroll&quot;:1,&quot;centerMode&quot;:true,&quot;centerPadding&quot;:&quot;0px&quot;}\">\n    <div class=\"slider__slide\">\n      <div class=\"teaser-headline-block\">\n        <div class=\"teaser-headline\">\n          Pas\u00adsend&nbsp;dazu&nbsp;<\/div>\n      <\/div>\n      <a class=\"link\" target=\"_blank\">\n        <div class=\"product-image-container\">\n          <img class=\"product-image\">\n        <\/div>\n        <div class=\"brand\"><\/div>\n        <div class=\"title\"><\/div>\n        <div class=\"price-and-button-container\">\n          <div class=\"price\">\n            <div class=\"old-price thousand-seperators\"><\/div>\n            <div class=\"current-price thousand-seperators\"><\/div>\n          <\/div>\n          <div class=\"bottom\">\n            <div class=\"call-to-action\">\n              <div class=\"button\">\n                Jetzt kaufen&nbsp;<\/div>\n            <\/div>\n          <\/div>\n        <\/div>\n      <\/a>\n    <\/div>\n  <\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"headline toc--item\"><a name=\"kosten-einer-der-besten-punkte\"><\/a><h2>Kos\u00adten: Einer der bes\u00adten Punkte<\/h2><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Mehr Insights, mehr Mar\u00adke\u00adting-M\u00f6g\u00adlich\u00adkei\u00adten und so viel\u00adleicht auch mehr Erfolg f\u00fcr dich oder dei\u00adne Mar\u00adke: Ein pro\u00adfes\u00adsio\u00adnel\u00adles Pro\u00adfil bie\u00adtet dir eini\u00adges. Das d\u00fcrf\u00adte aller\u00addings auch ziem\u00adlich teu\u00ader sein \u2013 oder? Nicht ganz, denn nicht nur der Umstieg von einem nor\u00adma\u00adlen auf ein Pro\u00adfi-Pro\u00adfil ist kos\u00adten\u00adlos, son\u00addern auch des\u00adsen Nut\u00adzung. Auf dich kom\u00admen kei\u00adne monat\u00adli\u00adchen Geb\u00fch\u00adren oder \u00c4hn\u00adli\u00adches zu. Der Grund ist ein\u00adfach: Insta\u00adgram pro\u00adfi\u00adtiert schlie\u00df\u00adlich von viel Bewe\u00adgung auf der Platt\u00adform selbst. Au\u00dfer\u00addem ver\u00addient das Unter\u00adneh\u00admen Geld, sobald du dich etwa f\u00fcr das Schal\u00adten von Wer\u00adbung ent\u00adschei\u00addest. Busi\u00adness-Accounts und Crea\u00adtor-Accounts sind des\u00adhalb sehr ger\u00adne gese\u00adhen, die Ein\u00adstiegs\u00adh\u00fcr\u00adden so gering wie m\u00f6glich.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">  <div class=\"slick-gallery-wrapper gallery-no-padding\" data-number-of-slides=\"1\">\n    <div class=\"slick-gallery should-lightbox \" id=\"slick_gallery_LwjksYhltbzjYdf5Qk34\">\n              <figure>\n  <div class=\"img-small-container\">\n    <div class=\"img-small-hover-background\"><\/div>\n    <picture>\n                                <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2023\/04\/Instagram-Business-1432-1080x615.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 360px) and (-webkit-min-device-pixel-ratio: 2.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2023\/04\/Instagram-Business-1432-1080x615.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 360px) and (-webkit-min-device-pixel-ratio: 2.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2023\/04\/Instagram-Business-1432-720x410.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 360px) and (-webkit-min-device-pixel-ratio: 1.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2023\/04\/Instagram-Business-1432-720x410.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 360px) and (-webkit-min-device-pixel-ratio: 1.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2023\/04\/Instagram-Business-1432-360x205.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 360px)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2023\/04\/Instagram-Business-1432-360x205.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 360px)\">\n                    <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2023\/04\/Instagram-Business-1432-1680x945.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 560px) and (-webkit-min-device-pixel-ratio: 2.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2023\/04\/Instagram-Business-1432-1680x945.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 560px) and (-webkit-min-device-pixel-ratio: 2.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2023\/04\/Instagram-Business-1432-1120x630.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 560px) and (-webkit-min-device-pixel-ratio: 1.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2023\/04\/Instagram-Business-1432-1120x630.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 560px) and (-webkit-min-device-pixel-ratio: 1.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2023\/04\/Instagram-Business-1432-560x315.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 560px)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2023\/04\/Instagram-Business-1432-560x315.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 560px)\">\n                    <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2023\/04\/Instagram-Business-1432-2304x1296.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 767px) and (-webkit-min-device-pixel-ratio: 2.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2023\/04\/Instagram-Business-1432-2304x1296.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 767px) and (-webkit-min-device-pixel-ratio: 2.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2023\/04\/Instagram-Business-1432-1536x864.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 767px) and (-webkit-min-device-pixel-ratio: 1.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2023\/04\/Instagram-Business-1432-1536x864.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 767px) and (-webkit-min-device-pixel-ratio: 1.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2023\/04\/Instagram-Business-1432-768x432.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 767px)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2023\/04\/Instagram-Business-1432-768x432.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 767px)\">\n                    <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2023\/04\/Instagram-Business-1432-1680x945.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 991px) and (-webkit-min-device-pixel-ratio: 2.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2023\/04\/Instagram-Business-1432-1680x945.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 991px) and (-webkit-min-device-pixel-ratio: 2.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2023\/04\/Instagram-Business-1432-1120x630.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 991px) and (-webkit-min-device-pixel-ratio: 1.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2023\/04\/Instagram-Business-1432-1120x630.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 991px) and (-webkit-min-device-pixel-ratio: 1.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2023\/04\/Instagram-Business-1432-560x315.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 991px)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2023\/04\/Instagram-Business-1432-560x315.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 991px)\">\n        <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2023\/04\/Instagram-Business-1432-2304x1296.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(-webkit-min-device-pixel-ratio: 2.5)\" type=\"image\/webp\">\n  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2023\/04\/Instagram-Business-1432-2304x1296.jpg?theia_smart_thumbnails_file_version=2\" media=\"(-webkit-min-device-pixel-ratio: 2.5)\">\n  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2023\/04\/Instagram-Business-1432-1536x864.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(-webkit-min-device-pixel-ratio: 1.5)\" type=\"image\/webp\">\n  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2023\/04\/Instagram-Business-1432-1536x864.jpg?theia_smart_thumbnails_file_version=2\" media=\"(-webkit-min-device-pixel-ratio: 1.5)\">\n  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2023\/04\/Instagram-Business-1432-768x432.jpg.webp?theia_smart_thumbnails_file_version=2\" type=\"image\/webp\">\n  <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2023\/04\/Instagram-Business-1432-768x432.jpg?theia_smart_thumbnails_file_version=2\" width=\"768\" height=\"432\" title=\"Instagram-Business1432\" alt=\"Blick auf die Professions-Auswahl in der Instagram-App.\" class=\"img-responsive img-small\" data-copyright=\"\u00a9 2023 UPDATED\" data-post-excerpt=\"F\u00fchrst du den Wechsel durch, kannst du etwa deine Profession angeben.\" data-light-value=\"light\" data-zoom-width=\"2560\" data-zoom-height=\"1707\" data-zoom-src=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2023\/04\/Instagram-Business-1432.jpg\">\n                    <div class=\"caption light\">\n          <small>\n            \u00a9 2023 UPDATED&nbsp;<\/small>\n        <\/div>\n          <\/picture>\n  <\/div>\n      <figcaption class=\"post-excerpt\">\n      F\u00fchrst du den Wech\u00adsel durch, kannst du etwa dei\u00adne Pro\u00adfes\u00adsi\u00adon angeben.&nbsp;<\/figcaption>\n  <\/figure>\n          <\/div>\n    <div class=\"progress-bars\"><\/div>\n    <div class=\"zoom-icon-wrapper\">\n      <div class=\"zoom-icon\"><\/div>\n    <\/div>\n  <\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"headline toc--item\"><a name=\"profi-konto-mach-instagram-noch-besser\"><\/a><h2>Pro\u00adfi-Kon\u00adto: Mach Insta\u00adgram noch besser<\/h2><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Sobald du dich selbst oder dei\u00adne Pro\u00adduk\u00adte ver\u00admark\u00adten m\u00f6ch\u00adtest, soll\u00adtest du auf ein Pro\u00adfi-Kon\u00adto wech\u00adseln. Das bie\u00adtet dir wert\u00advol\u00adle Vor\u00adtei\u00adle wie Metri\u00adken, ziel\u00adgrup\u00adpen\u00adori\u00aden\u00adtier\u00adtes Mar\u00adke\u00adting und vie\u00adles mehr. Kos\u00adten kom\u00admen erst auf dich zu, wenn du Wer\u00adbung schal\u00adten willst. Wirk\u00adli\u00adche Nach\u00adtei\u00adle gibt es also kei\u00adne. Im Ide\u00adal\u00adfall erreichst du noch mehr Men\u00adschen, inter\u00adagierst mit ihnen und machst sie auf dich auf\u00admerk\u00adsam. Und soll\u00adte das nicht klap\u00adpen oder willst du zur\u00fcck wech\u00adseln, dann l\u00e4sst sich das Kon\u00adto ganz ein\u00adfach wie\u00adder in ein pri\u00adva\u00adtes Pro\u00adfil umwandeln.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Bereits im Jahr 2021 knack\u00adte Insta\u00adgram die Mar\u00adke von einer Mil\u00adli\u00adar\u00adde Accounts. Das sozia\u00adle Foto\u00adnetz\u00adwerk geh\u00f6rt zu den belieb\u00adtes\u00adten Platt\u00adfor\u00admen welt\u00adweit. Die Inhal\u00adte sind viel\u00adf\u00e4l\u00adtig und rei\u00adchen von pri\u00adva\u00adten Posts, \u00fcber semi-pro\u00adfes\u00adsio\u00adnel\u00adle Auf\u00adtrit\u00adte von Influencer*innen bis hin zu Mar\u00adken\u00adauf\u00adtrit\u00adten gro\u00ad\u00dfer Unter\u00adneh\u00admen. F\u00fcr letz\u00adte\u00adre ist Insta\u00adgram des\u00adhalb inter\u00ades\u00adsant, weil sie eine gro\u00ad\u00dfe Mas\u00adse an Men\u00adschen zielgruppenorientiert&nbsp;[\u2026]","protected":false},"author":102,"featured_media":97160,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[35467,35463,35462],"tags":[123],"class_list":["post-97242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apps","category-mobile-geraete","category-work-connect","tag-facebook"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Instagram: So richtest du ein professionelles Konto ein | OTTO<\/title>\n<meta name=\"description\" content=\"Unternehmen, Selbstst\u00e4ndige und Content-Creator k\u00f6nnen bei Instagram ein professionelles Konto einrichten. 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