{"id":95747,"date":"2022-09-16T13:24:46","date_gmt":"2022-09-16T11:24:46","guid":{"rendered":"\/updated\/?p=95747"},"modified":"2026-07-08T13:33:39","modified_gmt":"2026-07-08T11:33:39","slug":"stories-bei-instagram-whatsapp-und-co-vorteile-nachteile-unterschiede","status":"publish","type":"post","link":"https:\/\/www.otto.de\/updated\/stories-bei-instagram-whatsapp-und-co-vorteile-nachteile-unterschiede-95747\/","title":{"rendered":"Sto\u00adries bei Insta\u00adgram, Whats\u00adApp und Co: Vor\u00adtei\u00adle, Nach\u00adtei\u00adle, Unterschiede"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><strong>Snap\u00adchat hat sie ein\u00adge\u00adf\u00fchrt, Insta\u00adgram hat sie gro\u00df und Whats\u00adApp schlie\u00df\u00adlich f\u00fcr die brei\u00adte Mas\u00adse greif\u00adbar gemacht: die Sto\u00adry-Funk\u00adti\u00adon. Auch wenn die grund\u00adle\u00adgen\u00adden Fea\u00adtures \u00e4hn\u00adlich sind, unter\u00adschei\u00adden sich die Social-Media-Platt\u00adfor\u00admen wesent\u00adlich bez\u00fcg\u00adlich Ziel\u00adgrup\u00adpe, Anwen\u00addungs\u00adbe\u00adrei\u00adche und Reich\u00adwei\u00adte. Wie das im Detail aus\u00adsieht, fin\u00addest du hier heraus.<\/strong><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><nav class=\"toc\"><h2 class=\"toc--headline\">Das erfahrt ihr gleich<\/h2><ul class=\"toc--links\"><li><a href=\"#was-sind-stories-und-wofuer-sind-sie-ueberhaupt-gut\">Was sind Sto\u00adries und wof\u00fcr sind sie \u00fcber\u00adhaupt&nbsp;gut?<\/a><\/li><li><a href=\"#was-bisher-geschah-vom-pionier-bis-zum-spaeten-nachzuegler\">Was bis\u00adher geschah: Vom Pio\u00adnier bis zum sp\u00e4\u00adten Nachz\u00fcgler<\/a><\/li><li><a href=\"#stories-diese-fuenf-titanen-mischten-mit\">Sto\u00adries: Die\u00adse f\u00fcnf Tita\u00adnen misch(t)en mit<\/a><\/li><li><a href=\"#snapchat-den-finger-kurz-am-puls-der-zeit\">Snap\u00adchat: Den Fin\u00adger (kurz) am Puls der&nbsp;Zeit<\/a><\/li><li><a href=\"#facebook-ein-relikt-vergangener-tage\">Face\u00adbook: Ein Relikt ver\u00adgan\u00adge\u00adner&nbsp;Tage<\/a><\/li><li><a href=\"#whatsapp-viele-anhaengerinnen-wenige-optionen\">Whats\u00adApp: Vie\u00adle Anh\u00e4nger*innen, weni\u00adge Optionen<\/a><\/li><li><a href=\"#tiktok-die-skepsis-ueberwiegt\">Tik\u00adTok: Die Skep\u00adsis \u00fcberwiegt<\/a><\/li><li><a href=\"#stories-gemeinsamkeiten-und-unterschiede-im-ueberblick\">Sto\u00adries: Gemein\u00adsam\u00adkei\u00adten und Unter\u00adschie\u00adde im \u00dcberblick<\/a><\/li><li><a href=\"#story-funktion-verborgenes-potential-nicht-nur-fuer-social-media\">Sto\u00adry-Funk\u00adti\u00adon: Ver\u00adbor\u00adge\u00adnes Poten\u00adti\u00adal nicht nur f\u00fcr Social Media<\/a><\/li><\/ul><\/nav><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"headline toc--item\"><a name=\"was-sind-stories-und-wofuer-sind-sie-ueberhaupt-gut\"><\/a><h2>Was sind Sto\u00adries und wof\u00fcr sind sie \u00fcber\u00adhaupt&nbsp;gut?<\/h2><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Eine Sto\u00adry ist eine Zusam\u00admen\u00adstel\u00adlung von kur\u00adzen Clips, die von User*innen auf Social Media mit der \u00d6ffent\u00adlich\u00adkeit geteilt wer\u00adden. Sie k\u00f6n\u00adnen aus Video-Sequen\u00adzen oder Bil\u00addern bestehen und wer\u00adden mit Musik, Emo\u00adjis, Fil\u00adtern, Hash\u00adtags und Ver\u00adlin\u00adkun\u00adgen unter\u00admalt. Die M\u00f6g\u00adlich\u00adkei\u00adten, sich mit Sto\u00adries indi\u00advi\u00addu\u00adell und krea\u00adtiv aus\u00adzu\u00addr\u00fc\u00adcken, sind schier unend\u00adlich. Abruf\u00adbar sind die kur\u00adzen Vide\u00ados \u00fcber die Nutzer*innen-Profile oder auf der Start\u00adsei\u00adte einer Platt\u00adform \u2013 wenn denn der Account abon\u00adniert wur\u00adde. Der klei\u00adne, aber fei\u00adne Unter\u00adschied zum Stan\u00addard-Feed: Eine Sto\u00adry wird nach 24 Stun\u00adden wie\u00adder gel\u00f6scht und spie\u00adgelt somit All\u00adtags\u00admo\u00admen\u00adte der User*innen wider. Auf vie\u00adlen Platt\u00adfor\u00admen k\u00f6n\u00adnen Nutzer*innen aber aus\u00adge\u00adw\u00e4hl\u00adte Sto\u00adries als High\u00adlight mar\u00adkie\u00adren und sie somit fort\u00adw\u00e4h\u00adrend neu\u00adgie\u00adri\u00adgen Bli\u00adcken zug\u00e4ng\u00adlich machen. Mitt\u00adler\u00adwei\u00adle wird das Sto\u00adry-Fea\u00adture nicht mehr nur von Pri\u00advat\u00adper\u00adso\u00adnen genutzt, um Freun\u00adde und Fami\u00adlie \u00fcber ihre Erleb\u00adnis\u00adse zu infor\u00admie\u00adren, son\u00addern auch von Per\u00adso\u00adnen des \u00f6ffent\u00adli\u00adchen Lebens und Unter\u00adneh\u00admen. Social-Media-Mar\u00adke\u00adting ist f\u00fcr den Gro\u00df\u00adteil aller Fir\u00admen l\u00e4ngst kein Fremd\u00adwort&nbsp;mehr.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"headline toc--item\"><a name=\"was-bisher-geschah-vom-pionier-bis-zum-spaeten-nachzuegler\"><\/a><h2>Was bis\u00adher geschah: Vom Pio\u00adnier bis zum sp\u00e4\u00adten Nachz\u00fcgler<\/h2><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Mit MySpace hat 2002 die ers\u00adte Social-Media-Platt\u00adform das Licht der Inter\u00adnet\u00adwelt erblickt. Eines der ers\u00adten Fea\u00adtures war die text\u00adba\u00adsier\u00adte Sta\u00adtus\u00admel\u00addung, in der Benutzer*innen ihren Gem\u00fcts\u00adzu\u00adstand \u2013 oder alles, was sie als erw\u00e4h\u00adnens\u00adwert erach\u00adte\u00adten \u2013 in begrenz\u00adter Zei\u00adchen\u00adan\u00adzahl tei\u00adlen konn\u00adten. In den Fol\u00adge\u00adjah\u00adren wur\u00adden Smart\u00adphone-Kame\u00adras qua\u00adli\u00adta\u00adtiv suk\u00adzes\u00adsi\u00adve bes\u00adser, was sich neu\u00adfor\u00admie\u00adren\u00adde Netz\u00adwer\u00adke zunut\u00adze mach\u00adten. Als ers\u00adtes Por\u00adtal \u00fcber\u00adhaupt f\u00fchr\u00adte 2013 der Instant-Mes\u00adsa\u00adging-Dienst Snap\u00adchat das Sto\u00adry-For\u00admat ein. Per\u00adso\u00adnen aus der Freun\u00addes\u00adlis\u00adte konn\u00adten 24 Stun\u00adden lang eine Abfol\u00adge von soge\u00adnann\u00adten \u201eSnaps\u201d abru\u00adfen, bevor die\u00adse sich selbst l\u00f6sch\u00adten. Weni\u00adge Jah\u00adre sp\u00e4\u00adter kopier\u00adte Twit\u00adter mit \u201eTwit\u00adter Fleets\u201d \u2013 zu Deutsch \u201efl\u00fcch\u00adti\u00adge Tweets\u201c \u2013 die Sto\u00adry-Funk\u00adti\u00adon, was aller\u00addings auf wenig Begeis\u00adte\u00adrung stie\u00df. Was Twit\u00adter nicht schaff\u00adte, gelang Insta\u00adgram im Hand\u00adum\u00addre\u00adhen. Es lief Snap\u00adchat in kur\u00adzer Zeit den Rang ab. Seit 2016 ist der Vor\u00adrei\u00adter der Sto\u00adry-Funk\u00adti\u00adon qua\u00adsi nicht mehr kon\u00adkur\u00adrenz\u00adf\u00e4\u00adhig, da die Nutzer*innen scha\u00adren\u00adwei\u00adse zum neu\u00aden Platt\u00adform-Gigan\u00adten wech\u00adsel\u00adten. Im Fol\u00adge\u00adjahr zogen dann auch Whats\u00adApp und Face\u00adbook nach. Seit jeher expe\u00adri\u00admen\u00adtie\u00adren auch ande\u00adre Apps und Por\u00adta\u00adle mit Stories.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">  <div class=\"slick-gallery-wrapper gallery-no-padding\" data-number-of-slides=\"1\">\n    <div class=\"slick-gallery should-lightbox \" id=\"slick_gallery_jzS3IxZebIo80ejccYLs\">\n              <figure>\n  <div class=\"img-small-container\">\n    <div class=\"img-small-hover-background\"><\/div>\n    <picture>\n                                <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2022\/09\/Social-Media-Stories-1-scaled-1080x615.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 360px) and (-webkit-min-device-pixel-ratio: 2.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2022\/09\/Social-Media-Stories-1-scaled-1080x615.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 360px) and (-webkit-min-device-pixel-ratio: 2.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2022\/09\/Social-Media-Stories-1-scaled-720x410.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 360px) and (-webkit-min-device-pixel-ratio: 1.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2022\/09\/Social-Media-Stories-1-scaled-720x410.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 360px) and (-webkit-min-device-pixel-ratio: 1.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2022\/09\/Social-Media-Stories-1-scaled-360x205.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 360px)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2022\/09\/Social-Media-Stories-1-scaled-360x205.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 360px)\">\n                    <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2022\/09\/Social-Media-Stories-1-scaled-1680x945.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 560px) and (-webkit-min-device-pixel-ratio: 2.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2022\/09\/Social-Media-Stories-1-scaled-1680x945.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 560px) and (-webkit-min-device-pixel-ratio: 2.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2022\/09\/Social-Media-Stories-1-scaled-1120x630.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 560px) and (-webkit-min-device-pixel-ratio: 1.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2022\/09\/Social-Media-Stories-1-scaled-1120x630.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 560px) and (-webkit-min-device-pixel-ratio: 1.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2022\/09\/Social-Media-Stories-1-scaled-560x315.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 560px)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2022\/09\/Social-Media-Stories-1-scaled-560x315.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 560px)\">\n                    <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2022\/09\/Social-Media-Stories-1-scaled-2304x1296.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 767px) and (-webkit-min-device-pixel-ratio: 2.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2022\/09\/Social-Media-Stories-1-scaled-2304x1296.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 767px) and (-webkit-min-device-pixel-ratio: 2.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2022\/09\/Social-Media-Stories-1-scaled-1536x864.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 767px) and (-webkit-min-device-pixel-ratio: 1.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2022\/09\/Social-Media-Stories-1-scaled-1536x864.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 767px) and (-webkit-min-device-pixel-ratio: 1.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2022\/09\/Social-Media-Stories-1-scaled-768x432.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 767px)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2022\/09\/Social-Media-Stories-1-scaled-768x432.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 767px)\">\n                    <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2022\/09\/Social-Media-Stories-1-scaled-1680x945.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 991px) and (-webkit-min-device-pixel-ratio: 2.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2022\/09\/Social-Media-Stories-1-scaled-1680x945.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 991px) and (-webkit-min-device-pixel-ratio: 2.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2022\/09\/Social-Media-Stories-1-scaled-1120x630.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 991px) and (-webkit-min-device-pixel-ratio: 1.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2022\/09\/Social-Media-Stories-1-scaled-1120x630.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 991px) and (-webkit-min-device-pixel-ratio: 1.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2022\/09\/Social-Media-Stories-1-scaled-560x315.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 991px)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2022\/09\/Social-Media-Stories-1-scaled-560x315.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 991px)\">\n        <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2022\/09\/Social-Media-Stories-1-scaled-2304x1296.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(-webkit-min-device-pixel-ratio: 2.5)\" type=\"image\/webp\">\n  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2022\/09\/Social-Media-Stories-1-scaled-2304x1296.jpg?theia_smart_thumbnails_file_version=2\" media=\"(-webkit-min-device-pixel-ratio: 2.5)\">\n  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2022\/09\/Social-Media-Stories-1-scaled-1536x864.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(-webkit-min-device-pixel-ratio: 1.5)\" type=\"image\/webp\">\n  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2022\/09\/Social-Media-Stories-1-scaled-1536x864.jpg?theia_smart_thumbnails_file_version=2\" media=\"(-webkit-min-device-pixel-ratio: 1.5)\">\n  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2022\/09\/Social-Media-Stories-1-scaled-768x432.jpg.webp?theia_smart_thumbnails_file_version=2\" type=\"image\/webp\">\n  <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2022\/09\/Social-Media-Stories-1-scaled-768x432.jpg?theia_smart_thumbnails_file_version=2\" width=\"768\" height=\"432\" title=\"Social Media Stories\" alt=\"Eine junge Frau mit blondem Pferdeschwanz sitzt auf einer beigen Couch und h\u00e4lt ihren Daumen in die Smartphone-Kamera.\" class=\"img-responsive img-small\" data-copyright=\"\u00a9 2022 Getty Images\" data-post-excerpt=\"Um Stories professionell zu gestalten, bietet sich Zubeh\u00f6r wie Stative, Handy-Halterungen und Ringleuchten an.\" data-light-value=\"dark\" data-zoom-width=\"2560\" data-zoom-height=\"1708\" data-zoom-src=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2022\/09\/Social-Media-Stories-1-scaled.jpg\">\n                    <div class=\"caption dark\">\n          <small>\n            \u00a9 2022 Get\u00adty Images&nbsp;<\/small>\n        <\/div>\n          <\/picture>\n  <\/div>\n      <figcaption class=\"post-excerpt\">\n      Um Sto\u00adries pro\u00adfes\u00adsio\u00adnell zu gestal\u00adten, bie\u00adtet sich Zube\u00adh\u00f6r wie Sta\u00adti\u00adve, Han\u00addy-Hal\u00adte\u00adrun\u00adgen und Ring\u00adleuch\u00adten&nbsp;an.&nbsp;<\/figcaption>\n  <\/figure>\n          <\/div>\n    <div class=\"progress-bars\"><\/div>\n    <div class=\"zoom-icon-wrapper\">\n      <div class=\"zoom-icon\"><\/div>\n    <\/div>\n  <\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"headline toc--item\"><a name=\"stories-diese-fuenf-titanen-mischten-mit\"><\/a><h2>Sto\u00adries: Die\u00adse f\u00fcnf Tita\u00adnen misch(t)en mit<\/h2><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Auch wenn ande\u00adre nam\u00adhaf\u00adte Unter\u00adneh\u00admen wie Goog\u00adle und Twit\u00adter sich mit einer eige\u00adnen Sto\u00adry-Funk\u00adti\u00adon ins umk\u00e4mpf\u00adte Feld wag\u00adten, wer\u00adfen wir einen Blick auf die f\u00fcnf f\u00fch\u00adren\u00adden Anbie\u00adter. Wer nutzt was und&nbsp;wieso?<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"headline toc--item\"><a name=\"snapchat-den-finger-kurz-am-puls-der-zeit\"><\/a><h3>Snap\u00adchat: Den Fin\u00adger (kurz) am Puls der&nbsp;Zeit<\/h3><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Insta\u00adgram. Bei\u00adna\u00adhe alle wich\u00adti\u00adgen Influencer*innen hal\u00adten ihre Anh\u00e4n\u00adger\u00adschaft tag\u00adt\u00e4g\u00adlich mit Sto\u00adries auf dem Lau\u00adfen\u00adden. Und das nicht ohne Grund: Die Anzahl der akti\u00adven <span style=\"color: #00ccff;\"><a style=\"color: #00ccff;\" href=\"https:\/\/de.statista.com\/statistik\/daten\/studie\/659687\/umfrage\/taeglich-aktive-nutzer-von-instagram-stories-weltweit\/#:~:text=Die%20Anzahl%20der%20t%C3%A4glich%20aktiven,nach%20der%20Ver%C3%B6ffentlichung%20automatisch%20verschwinden.\" target=\"_blank\" rel=\"nofollow\">Nutzer*innen von Insta\u00adgram Sto\u00adries<\/a>&nbsp;<\/span>steigt seit Jah\u00adren kon\u00adti\u00adnu\u00adier\u00adlich an. Zur Reich\u00adwei\u00adten-Gene\u00adrie\u00adrung also ein unver\u00adzicht\u00adba\u00adres Mit\u00adtel f\u00fcr alle Con\u00adtent Crea\u00adtors. Je mehr Sto\u00adries hoch\u00adge\u00adla\u00adden wer\u00adden, des\u00adto beloh\u00adnen\u00adder der Insta\u00adgram-Algo\u00adrith\u00admus: Sind User*innen beson\u00adders aktiv, wer\u00adden ihre Bei\u00adtr\u00e4\u00adge auch \u00f6fter in der Chro\u00adnik aus\u00adge\u00adspielt. Oben\u00addrein ran\u00adgiert der Sto\u00adry-Feed weit vor\u00adne, wenn eine neue Sequenz hoch\u00adge\u00adla\u00adden wird. Das macht Insta\u00adgram f\u00fcr Wer\u00adbe\u00adtrei\u00adben\u00adde beson\u00adders attrak\u00adtiv. Rund jede drit\u00adte der am meis\u00adten ange\u00adse\u00adhe\u00adnen Sto\u00adries stammt von Unter\u00adneh\u00admen. Die all\u00adt\u00e4g\u00adli\u00adche Kom\u00admu\u00adni\u00adka\u00adti\u00adon h\u00e4lt eine Mar\u00adke nicht nur in den K\u00f6p\u00adfen der Abonnent*innen, son\u00addern st\u00e4rkt mit authen\u00adti\u00adschem Sto\u00adrytel\u00adling auch die Kundschaftsbindung.<\/p>\n<p>Momen\u00adtan tes\u00adtet Insta\u00adgram eine Sto\u00adry-Funk\u00adti\u00adon, die ins\u00adbe\u00adson\u00adde\u00adre Influencer*innen den Tag ver\u00adha\u00adgeln k\u00f6nn\u00adte. So k\u00f6nn\u00adten bald nur noch drei Insta\u00adgram Sto\u00adries abge\u00adspielt wer\u00adden. Erst mit dem Klick auf \u201eShow all\u201c gelangt der Nut\u00adzer auf den kom\u00adplet\u00adten Inhalt. Eini\u00adge Accounts w\u00fcr\u00adden deut\u00adlich an Sicht\u00adbar\u00adkeit einb\u00fc\u00dfen.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"product-integration_slider\" data-snippet=\"108128\">\n    <div class=\"slider\" id=\"slider_108128\" data-slick=\"{&quot;autoplay&quot;:false,&quot;arrows&quot;:true,&quot;dots&quot;:false,&quot;infinite&quot;:true,&quot;slidesToShow&quot;:3,&quot;slidesToScroll&quot;:1,&quot;centerMode&quot;:true,&quot;centerPadding&quot;:&quot;0px&quot;}\">\n    <div class=\"slider__slide\">\n      <div class=\"teaser-headline-block\">\n        <div class=\"teaser-headline\">\n          Pas\u00adsend&nbsp;dazu&nbsp;<\/div>\n      <\/div>\n      <a class=\"link\" target=\"_blank\">\n        <div class=\"product-image-container\">\n          <img class=\"product-image\">\n        <\/div>\n        <div class=\"brand\"><\/div>\n        <div class=\"title\"><\/div>\n        <div class=\"rating\">\n          <div class=\"rating-stars\">\n                          <div class=\"rating-star\">\n                <i class=\"fa fa-star background\"><\/i>\n                <i class=\"fa fa-star foreground\"><\/i>\n              <\/div>\n                                      <div class=\"rating-star\">\n                <i class=\"fa fa-star background\"><\/i>\n                <i class=\"fa fa-star foreground\"><\/i>\n              <\/div>\n                                      <div class=\"rating-star\">\n                <i class=\"fa fa-star background\"><\/i>\n                <i class=\"fa fa-star foreground\"><\/i>\n              <\/div>\n                                      <div class=\"rating-star\">\n                <i class=\"fa fa-star background\"><\/i>\n                <i class=\"fa fa-star foreground\"><\/i>\n              <\/div>\n                                      <div class=\"rating-star\">\n                <i class=\"fa fa-star background\"><\/i>\n                <i class=\"fa fa-star foreground\"><\/i>\n              <\/div>\n                                  <\/div>\n        <\/div>\n        <div class=\"price-and-button-container\">\n          <div class=\"price\">\n            <div class=\"old-price-container\">\n              <div class=\"discount\"><\/div>\n              <div class=\"old-price thousand-seperators\"><\/div>\n            <\/div>\n            <div class=\"current-price thousand-seperators\"><\/div>\n          <\/div>\n          <div class=\"bottom\">\n            <div class=\"call-to-action\">\n              <div class=\"button\">\n                Jetzt kaufen&nbsp;<\/div>\n            <\/div>\n          <\/div>\n        <\/div>\n      <\/a>\n    <\/div>\n  <\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"headline toc--item\"><a name=\"facebook-ein-relikt-vergangener-tage\"><\/a><h3>Face\u00adbook: Ein Relikt ver\u00adgan\u00adge\u00adner&nbsp;Tage<\/h3><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Snap\u00adchat und Insta\u00adgram wer\u00adden gr\u00f6\u00df\u00adten\u00adteils von Per\u00adso\u00adnen aus der Gen Z ver\u00adwen\u00addet. 80 Pro\u00adzent der Facebook-User*innen sind hin\u00adge\u00adgen zwi\u00adschen 30 und 39 Jah\u00adre alt, Ten\u00addenz stei\u00adgend. Zuk\u00fcnf\u00adtig k\u00f6nn\u00adten sich hier beson\u00adders vie\u00adle \u201eSil\u00adver Sur\u00adfer\u201c \u2013 Men\u00adschen \u00fcber 50 Jah\u00adre \u2013 tum\u00admeln. Wo es f\u00fcr die j\u00fcn\u00adge\u00adren Gene\u00adra\u00adtio\u00adnen nicht schnel\u00adler, bun\u00adter, inter\u00adak\u00adti\u00adver sein kann, f\u00fch\u00adlen sich \u00e4lte\u00adre Semes\u00adter von der\u00adar\u00adti\u00adgen Ein\u00addr\u00fc\u00adcken m\u00f6g\u00adli\u00adcher\u00adwei\u00adse \u00fcber\u00adfor\u00addert. Zwar ver\u00adwen\u00adden \u00fcber 300 Mil\u00adlio\u00adnen Face\u00adbook-Accounts die Sto\u00adry-Funk\u00adti\u00adon t\u00e4g\u00adlich, doch nei\u00adgen eher jun\u00adge Men\u00adschen dazu, sich via Social Media zu K\u00e4u\u00adfen ver\u00adf\u00fch\u00adren zu las\u00adsen. Aus einem wei\u00adte\u00adren Grund lohnt es sich kaum, M\u00fche in die Erstel\u00adlung von Face\u00adbook Sto\u00adries zu ste\u00adcken: Mit einem Klick k\u00f6n\u00adnen Insta\u00adgram Sto\u00adries ohne\u00adhin auch auf Face\u00adbook und Co. ver\u00ad\u00f6f\u00adfent\u00adlicht wer\u00adden. Einen Vor\u00adteil bie\u00adtet das sozia\u00adle Urge\u00adstein dann aber doch. Wo auf Insta\u00adgram ein\u00adzig Accounts mit mehr als 10.000 Follower*innen Links in den Sto\u00adries inte\u00adgrie\u00adren k\u00f6n\u00adnen, funk\u00adtio\u00adniert dies auf Face\u00adbook unab\u00adh\u00e4n\u00adgig der Abonnent*innenzahl.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"headline toc--item\"><a name=\"whatsapp-viele-anhaengerinnen-wenige-optionen\"><\/a><h3>Whats\u00adApp: Vie\u00adle Anh\u00e4nger*innen, weni\u00adge Optionen<\/h3><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Whats\u00adApp unter\u00adschei\u00addet sich in einem Punkt ganz beson\u00adders von ande\u00adren Platt\u00adfor\u00admen. So sind die Accounts mit Han\u00addy\u00adnum\u00admern ver\u00adkn\u00fcpft, sodass Cele\u00adbri\u00adties und Unter\u00adneh\u00admen so gut wie gar nicht die Sto\u00adry-Funk\u00adti\u00adon benut\u00adzen, die sich bei Whats\u00adApp schlicht \u201eSta\u00adtus\u201c nennt. Folg\u00adlich sind sie ein\u00adzig f\u00fcr den pri\u00adva\u00adten Zweck ein\u00adsetz\u00adbar. Im Gegen\u00adsatz zu Insta\u00adgram und Snap\u00adchat sind aber die Funk\u00adtio\u00adnen und Gestal\u00adtungs\u00adm\u00f6g\u00adlich\u00adkei\u00adten aufs N\u00f6tigs\u00adte beschr\u00e4nkt. Zwar k\u00f6n\u00adnen Hin\u00adter\u00adgrund\u00adfar\u00adbe, Schrift\u00adart und Foto aus\u00adge\u00adw\u00e4hlt wer\u00adden, Fil\u00adter, Musik und Inter\u00adak\u00adti\u00adons\u00adfl\u00e4\u00adchen ent\u00adfal\u00adlen hin\u00adge\u00adgen ganz. Ob sich die\u00adser Umstand \u00e4ndert, ist unge\u00adwiss. Kein ande\u00adres sozia\u00adles Netz\u00adwerk hat so vie\u00adle akti\u00adve Anwender*innen wie Whats\u00adApp und beher\u00adbergt somit sehr viel (Kauf-)Potenzial.<\/p>\n<p>Der belieb\u00adte Instant-Mes\u00adsen\u00adger-Dienst hat k\u00fcrz\u00adlich ein neu\u00ades Fea\u00adture ein\u00adge\u00adf\u00fchrt. Neu\u00ader\u00addings kann der Whats\u00adApp-Sta\u00adtus auch als Sto\u00adry in ande\u00adren Netz\u00adwer\u00adken geteilt wer\u00adden. Anstatt in jedem Por\u00adtal das\u00adsel\u00adbe Bild ein\u00adzeln hoch\u00adzu\u00adla\u00adden, reicht eine ein\u00adma\u00adli\u00adge Bearbeitung.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">  <div class=\"slick-gallery-wrapper gallery-no-padding\" data-number-of-slides=\"1\">\n    <div class=\"slick-gallery should-lightbox \" id=\"slick_gallery_UMe78c9pOVBxCtW9i8Rs\">\n              <figure>\n  <div class=\"img-small-container\">\n    <div class=\"img-small-hover-background\"><\/div>\n    <picture>\n                                <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2022\/09\/Social-Media-Stories-1080x615.jpg.webp\" media=\"(max-width: 360px) and (-webkit-min-device-pixel-ratio: 2.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2022\/09\/Social-Media-Stories-1080x615.jpg\" media=\"(max-width: 360px) and (-webkit-min-device-pixel-ratio: 2.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2022\/09\/Social-Media-Stories-720x410.jpg.webp\" media=\"(max-width: 360px) and (-webkit-min-device-pixel-ratio: 1.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2022\/09\/Social-Media-Stories-720x410.jpg\" media=\"(max-width: 360px) and (-webkit-min-device-pixel-ratio: 1.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2022\/09\/Social-Media-Stories-360x205.jpg.webp\" media=\"(max-width: 360px)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2022\/09\/Social-Media-Stories-360x205.jpg\" media=\"(max-width: 360px)\">\n                    <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2022\/09\/Social-Media-Stories.jpg.webp\" media=\"(max-width: 560px) and (-webkit-min-device-pixel-ratio: 2.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2022\/09\/Social-Media-Stories.jpg\" media=\"(max-width: 560px) and (-webkit-min-device-pixel-ratio: 2.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2022\/09\/Social-Media-Stories-1120x630.jpg.webp\" media=\"(max-width: 560px) and (-webkit-min-device-pixel-ratio: 1.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2022\/09\/Social-Media-Stories-1120x630.jpg\" media=\"(max-width: 560px) and (-webkit-min-device-pixel-ratio: 1.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2022\/09\/Social-Media-Stories-560x315.jpg.webp\" media=\"(max-width: 560px)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2022\/09\/Social-Media-Stories-560x315.jpg\" media=\"(max-width: 560px)\">\n                    <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2022\/09\/Social-Media-Stories.jpg.webp\" media=\"(max-width: 767px) and (-webkit-min-device-pixel-ratio: 2.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2022\/09\/Social-Media-Stories.jpg\" media=\"(max-width: 767px) and (-webkit-min-device-pixel-ratio: 2.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2022\/09\/Social-Media-Stories.jpg.webp\" media=\"(max-width: 767px) and (-webkit-min-device-pixel-ratio: 1.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2022\/09\/Social-Media-Stories.jpg\" media=\"(max-width: 767px) and (-webkit-min-device-pixel-ratio: 1.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2022\/09\/Social-Media-Stories-768x432.jpg.webp\" media=\"(max-width: 767px)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2022\/09\/Social-Media-Stories-768x432.jpg\" media=\"(max-width: 767px)\">\n                    <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2022\/09\/Social-Media-Stories.jpg.webp\" media=\"(max-width: 991px) and (-webkit-min-device-pixel-ratio: 2.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2022\/09\/Social-Media-Stories.jpg\" media=\"(max-width: 991px) and (-webkit-min-device-pixel-ratio: 2.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2022\/09\/Social-Media-Stories-1120x630.jpg.webp\" media=\"(max-width: 991px) and (-webkit-min-device-pixel-ratio: 1.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2022\/09\/Social-Media-Stories-1120x630.jpg\" media=\"(max-width: 991px) and (-webkit-min-device-pixel-ratio: 1.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2022\/09\/Social-Media-Stories-560x315.jpg.webp\" media=\"(max-width: 991px)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2022\/09\/Social-Media-Stories-560x315.jpg\" media=\"(max-width: 991px)\">\n        <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2022\/09\/Social-Media-Stories.jpg.webp\" media=\"(-webkit-min-device-pixel-ratio: 2.5)\" type=\"image\/webp\">\n  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2022\/09\/Social-Media-Stories.jpg\" media=\"(-webkit-min-device-pixel-ratio: 2.5)\">\n  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2022\/09\/Social-Media-Stories.jpg.webp\" media=\"(-webkit-min-device-pixel-ratio: 1.5)\" type=\"image\/webp\">\n  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2022\/09\/Social-Media-Stories.jpg\" media=\"(-webkit-min-device-pixel-ratio: 1.5)\">\n  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2022\/09\/Social-Media-Stories-768x432.jpg.webp\" type=\"image\/webp\">\n  <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2022\/09\/Social-Media-Stories-768x432.jpg\" width=\"768\" height=\"432\" title=\"Social Media Stories\" alt=\"Es sind mehrere Screenshots zu sehen, auf denen eine Social-Media-Story erstellt wird. Neben einer Katze, sind ein Buch und ein bunt verzierter Cocktail zu erkennen.\" class=\"img-responsive img-small\" data-copyright=\"\u00a9 2022 UPDATED\" data-post-excerpt=\"In den unterschiedlichen Social-Media-Portalen und Messaging-Diensten ist das Story-Tool ganz \u00e4hnlich aufgebaut. Die Gestaltungsm\u00f6glichkeiten hingegen variieren stark.\" data-light-value=\"dark\" data-zoom-width=\"1536\" data-zoom-height=\"864\" data-zoom-src=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2022\/09\/Social-Media-Stories.jpg\">\n                    <div class=\"caption dark\">\n          <small>\n            \u00a9 2022 UPDATED&nbsp;<\/small>\n        <\/div>\n          <\/picture>\n  <\/div>\n      <figcaption class=\"post-excerpt\">\n      In den unter\u00adschied\u00adli\u00adchen Social-Media-Por\u00adta\u00adlen und Mes\u00adsa\u00adging-Diens\u00adten ist das Sto\u00adry-Tool ganz \u00e4hn\u00adlich auf\u00adge\u00adbaut. Die Gestal\u00adtungs\u00adm\u00f6g\u00adlich\u00adkei\u00adten hin\u00adge\u00adgen vari\u00adie\u00adren&nbsp;stark.&nbsp;<\/figcaption>\n  <\/figure>\n          <\/div>\n    <div class=\"progress-bars\"><\/div>\n    <div class=\"zoom-icon-wrapper\">\n      <div class=\"zoom-icon\"><\/div>\n    <\/div>\n  <\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"headline toc--item\"><a name=\"tiktok-die-skepsis-ueberwiegt\"><\/a><h3>Tik\u00adTok: Die Skep\u00adsis \u00fcberwiegt<\/h3><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Tik\u00adTok ist Anfang 2022 als letz\u00adtes gro\u00ad\u00dfes Por\u00adtal mit dem Sto\u00adry-Fea\u00adture nach\u00adge\u00adzo\u00adgen. Mit die\u00adsem Schritt will<span style=\"color: #00ccff;\"> <a style=\"color: #00ccff;\" href=\"https:\/\/www.theverge.com\/2021\/8\/4\/22610011\/tiktok-stories-snapchat-feature-social-media\" target=\"_blank\" rel=\"nofollow\">Tik\u00adTok<\/a> <\/span>\u201eSch\u00f6p\u00adfern zus\u00e4tz\u00adli\u00adche For\u00adma\u00adte [\u2026] bie\u00adten, um ihre krea\u00adti\u00adven Ideen zum Leben zu erwe\u00adcken.\u201c Im Auf\u00adbau und der Funk\u00adtio\u00adna\u00adli\u00adt\u00e4t \u00e4hneln die Tik\u00adTok-Sto\u00adries denen auf Insta\u00adgram: Die Sto\u00adries l\u00f6schen sich nach 24 Stun\u00adden von selbst, k\u00f6n\u00adnen von ande\u00adren User*innen kom\u00admen\u00adtiert und mit einem Like ver\u00adse\u00adhen wer\u00adden. Dass neue Fea\u00adtures bei\u00adna\u00adhe eins zu eins kopiert wer\u00adden, ist im Social-Media-Kos\u00admos gang und g\u00e4be. Der ein\u00adzi\u00adge Unter\u00adschied zu ande\u00adren Por\u00adta\u00adlen ist, dass das Publi\u00adkum beson\u00adders jung aus\u00adf\u00e4llt. Knapp <span style=\"color: #00ccff;\"><a style=\"color: #00ccff;\" href=\"https:\/\/www.mediabynature.de\/blog\/tiktok-zielgruppe\/\" target=\"_blank\" rel=\"nofollow\">70 Pro\u00adzent<\/a><\/span> sind nicht \u00e4lter als 24 Jah\u00adre. Umfra\u00adgen zufol\u00adge ste\u00adhen TikToker*innen dem neu\u00aden For\u00admat aber noch kri\u00adtisch gegen\u00ad\u00fcber. Nur jede*r Vier\u00adte ist von der Neue\u00adrung \u00fcber\u00adzeugt und hat vor, sie zuk\u00fcnf\u00adtig aktiv zu nutzen.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"headline toc--item\"><a name=\"stories-gemeinsamkeiten-und-unterschiede-im-ueberblick\"><\/a><h2>Sto\u00adries: Gemein\u00adsam\u00adkei\u00adten und Unter\u00adschie\u00adde im \u00dcberblick<\/h2><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div id=\"ts-advanced-tables-container-2459255\" class=\"ts-advanced-tables-container ts-advanced-tables-processing     \"><div id=\"ts-advanced-tables-wrapper-2459255\" class=\"ts-advanced-tables-wrapper\"><table id=\"ts-advanced-tables-datatable-2459255\" class=\"ts-advanced-tables-datatable ts-advanced-tables-theme-none \" data-target=\"ts-advanced-tables-datatable-2459255\" data-preloader=\"ts-advanced-tables-preloader-wrapper-2459255\" data-columns-html data-columns-date data-columns-time data-columns-numeric data-columns-currency data-columns-percent data-default-numeric=\"0,0.00\" data-default-currency=\"$0,0.00\" data-default-percent=\"0.00%\" data-default-date=\"MM-DD-YYYY\" data-default-time=\"HH:mm\" data-comment-date=\"MM-DD-YYYY\" data-comment-time=\"HH:mm\" data-format-savemeta=\"true\" data-format-source=\"metadata\" data-responsive-type=\"ts-advanced-tables-none\" data-responsive-parentwidth=\"true\" data-responsive-switch=\"640\" data-responsive-active=\"false\" data-responsive-heighttype=\"none\" data-responsive-heightpixel=\"800\" data-responsive-heightpercent=\"75\" data-datatable-use=\"false\" data-tablesaw-use=\"false\" data-footable-use=\"false\" data-tabulator-use=\"false\"><thead><tr><th data-cell-scope=\"col\" scope=\"col\" class=\"ts-advanced-tables-cell ts-cell-horizontal-left ts-cell-vertical-middle ts-cell-weight-bold             \" data-cell-type=\"text\" data-cell-format=\"text\" data-cell-column=\"1\" data-cell-row=\"1\" data-cell-count=\"0\" data-cell-value data-cell-override data-cell-locale=\"en-US\" data-cell-symbol=\"$\"><\/th><th data-cell-scope=\"col\" scope=\"col\" class=\"ts-advanced-tables-cell ts-cell-horizontal-left ts-cell-vertical-middle ts-cell-weight-bold             \" data-cell-type=\"text\" data-cell-format=\"text\" data-cell-column=\"2\" data-cell-row=\"1\" data-cell-count=\"1\" data-cell-value=\"U25hcGNoYXQ=\" data-cell-override data-cell-locale=\"en-US\" data-cell-symbol=\"$\">Snap\u00adchat<\/th><th data-cell-scope=\"col\" scope=\"col\" class=\"ts-advanced-tables-cell ts-cell-horizontal-left ts-cell-vertical-middle ts-cell-weight-bold             \" data-cell-type=\"text\" data-cell-format=\"text\" data-cell-column=\"3\" data-cell-row=\"1\" data-cell-count=\"2\" data-cell-value=\"SW5zdGFncmFt\" data-cell-override data-cell-locale=\"en-US\" data-cell-symbol=\"$\">Insta\u00adgram<\/th><th data-cell-scope=\"col\" scope=\"col\" class=\"ts-advanced-tables-cell ts-cell-horizontal-left ts-cell-vertical-middle ts-cell-weight-bold             \" data-cell-type=\"text\" data-cell-format=\"text\" data-cell-column=\"4\" data-cell-row=\"1\" data-cell-count=\"3\" data-cell-value=\"RmFjZWJvb2s=\" data-cell-override data-cell-locale=\"en-US\" data-cell-symbol=\"$\">Face\u00adbook<\/th><th data-cell-scope=\"col\" scope=\"col\" class=\"ts-advanced-tables-cell ts-cell-horizontal-left ts-cell-vertical-middle ts-cell-weight-bold             \" data-cell-type=\"text\" data-cell-format=\"text\" data-cell-column=\"5\" data-cell-row=\"1\" data-cell-count=\"4\" data-cell-value=\"V2hhdHNBcHA=\" data-cell-override data-cell-locale=\"en-US\" data-cell-symbol=\"$\">Whats\u00adApp<\/th><th data-cell-scope=\"col\" scope=\"col\" class=\"ts-advanced-tables-cell ts-cell-horizontal-left ts-cell-vertical-middle ts-cell-weight-bold             \" data-cell-type=\"text\" data-cell-format=\"text\" data-cell-column=\"6\" data-cell-row=\"1\" data-cell-count=\"5\" data-cell-value=\"VGlrVG9r\" data-cell-override data-cell-locale=\"en-US\" data-cell-symbol=\"$\">Tik\u00adTok<\/th><\/tr><\/thead><tbody><tr><td data-cell-scope=\"row\" data-cell-label class=\"ts-advanced-tables-cell ts-cell-horizontal-left ts-cell-vertical-middle   \" data-cell-type=\"text\" data-cell-format=\"text\" data-cell-column=\"1\" data-cell-row=\"2\" data-cell-count=\"6\" data-cell-value=\"WmVpdCBiaXMgTMO2c2NodW5n\" data-cell-override data-cell-locale=\"en-US\" data-cell-symbol=\"$\">Zeit bis L\u00f6schung<\/td><td data-cell-label=\"Snapchat\" class=\"ts-advanced-tables-cell ts-cell-horizontal-left ts-cell-vertical-middle   \" data-cell-type=\"text\" data-cell-format=\"text\" data-cell-column=\"2\" data-cell-row=\"2\" data-cell-count=\"7\" data-cell-value=\"MjQgU3RkLiAoaW4g4oCcRXJpbm5lcnVuZ+KAnSBpbW1lciB2ZXJmw7xnYmFyKQ==\" data-cell-override data-cell-locale=\"en-US\" data-cell-symbol=\"$\">24 Std. (in \u201cErin\u00adne\u00adrung\u201d immer verf\u00fcgbar)<\/td><td data-cell-label=\"Instagram\" class=\"ts-advanced-tables-cell ts-cell-horizontal-left ts-cell-vertical-middle   \" data-cell-type=\"text\" data-cell-format=\"text\" data-cell-column=\"3\" data-cell-row=\"2\" data-cell-count=\"8\" data-cell-value=\"MjQgU3RkLiAoaW4g4oCcQXJjaGl24oCdIGltbWVyIHZlcmbDvGdiYXIp\" data-cell-override data-cell-locale=\"en-US\" data-cell-symbol=\"$\">24 Std. (in \u201cArchiv\u201d immer verf\u00fcgbar)<\/td><td data-cell-label=\"Facebook\" class=\"ts-advanced-tables-cell ts-cell-horizontal-left ts-cell-vertical-middle   \" data-cell-type=\"text\" data-cell-format=\"text\" data-cell-column=\"4\" data-cell-row=\"2\" data-cell-count=\"9\" data-cell-value=\"MjQgU3RkLiAoaW4g4oCcQXJjaGl24oCdIGltbWVyIHZlcmbDvGdiYXIp\" data-cell-override data-cell-locale=\"en-US\" data-cell-symbol=\"$\">24 Std. (in \u201cArchiv\u201d immer verf\u00fcgbar)<\/td><td data-cell-label=\"WhatsApp\" class=\"ts-advanced-tables-cell ts-cell-horizontal-left ts-cell-vertical-middle   \" data-cell-type=\"text\" data-cell-format=\"text\" data-cell-column=\"5\" data-cell-row=\"2\" data-cell-count=\"10\" data-cell-value=\"MjQgU3RkLg==\" data-cell-override data-cell-locale=\"en-US\" data-cell-symbol=\"$\">24 Std.<\/td><td data-cell-label=\"TikTok\" class=\"ts-advanced-tables-cell ts-cell-horizontal-left ts-cell-vertical-middle   \" data-cell-type=\"text\" data-cell-format=\"text\" data-cell-column=\"6\" data-cell-row=\"2\" data-cell-count=\"11\" data-cell-value=\"MjQgU3RkLg==\" data-cell-override data-cell-locale=\"en-US\" data-cell-symbol=\"$\">24 Std.<\/td><\/tr><tr><td data-cell-scope=\"row\" data-cell-label class=\"ts-advanced-tables-cell ts-cell-horizontal-left ts-cell-vertical-middle   \" data-cell-type=\"text\" data-cell-format=\"text\" data-cell-column=\"1\" data-cell-row=\"3\" data-cell-count=\"12\" data-cell-value=\"QXVkaW8tdmlzdWVsbGUgRWZmZWt0ZQ==\" data-cell-override data-cell-locale=\"en-US\" data-cell-symbol=\"$\">Audio-visu\u00adel\u00adle Effekte<\/td><td data-cell-label=\"Snapchat\" class=\"ts-advanced-tables-cell ts-cell-horizontal-left ts-cell-vertical-middle   \" data-cell-type=\"text\" data-cell-format=\"text\" data-cell-column=\"2\" data-cell-row=\"3\" data-cell-count=\"13\" data-cell-value=\"TXVzaWssIEZpbHRlciwgRW1vamlzLCBTdGlja2VyLCBTdGFuZG9ydA==\" data-cell-override data-cell-locale=\"en-US\" data-cell-symbol=\"$\">Musik, Fil\u00adter, Emo\u00adjis, Sti\u00adcker, Standort<\/td><td data-cell-label=\"Instagram\" class=\"ts-advanced-tables-cell ts-cell-horizontal-left ts-cell-vertical-middle   \" data-cell-type=\"text\" data-cell-format=\"text\" data-cell-column=\"3\" data-cell-row=\"3\" data-cell-count=\"14\" data-cell-value=\"TXVzaWssIEZpbHRlciwgRW1vamlzLCBTdGlja2VyLCBTdGFuZG9ydCwgQW5pbWF0aW9uZW4=\" data-cell-override data-cell-locale=\"en-US\" data-cell-symbol=\"$\">Musik, Fil\u00adter, Emo\u00adjis, Sti\u00adcker, Stand\u00adort, Animationen<\/td><td data-cell-label=\"Facebook\" class=\"ts-advanced-tables-cell ts-cell-horizontal-left ts-cell-vertical-middle   \" data-cell-type=\"text\" data-cell-format=\"text\" data-cell-column=\"4\" data-cell-row=\"3\" data-cell-count=\"15\" data-cell-value=\"TXVzaWssIEZpbHRlciwgRW1vamlzLCBTdGlja2VyLCBBbmltYXRpb25lbg==\" data-cell-override data-cell-locale=\"en-US\" data-cell-symbol=\"$\">Musik, Fil\u00adter, Emo\u00adjis, Sti\u00adcker, Animationen<\/td><td data-cell-label=\"WhatsApp\" class=\"ts-advanced-tables-cell ts-cell-horizontal-left ts-cell-vertical-middle   \" data-cell-type=\"text\" data-cell-format=\"text\" data-cell-column=\"5\" data-cell-row=\"3\" data-cell-count=\"16\" data-cell-value=\"RmlsdGVyLCBFbW9qaXMsIFN0aWNrZXI=\" data-cell-override data-cell-locale=\"en-US\" data-cell-symbol=\"$\">Fil\u00adter, Emo\u00adjis, Sticker<\/td><td data-cell-label=\"TikTok\" class=\"ts-advanced-tables-cell ts-cell-horizontal-left ts-cell-vertical-middle   \" data-cell-type=\"text\" data-cell-format=\"text\" data-cell-column=\"6\" data-cell-row=\"3\" data-cell-count=\"17\" data-cell-value=\"TXVzaWssIEZpbHRlciwgRW1vamlzLCBTdGlja2Vy\" data-cell-override data-cell-locale=\"en-US\" data-cell-symbol=\"$\">Musik, Fil\u00adter, Emo\u00adjis, Sticker<\/td><\/tr><tr><td data-cell-scope=\"row\" data-cell-label class=\"ts-advanced-tables-cell ts-cell-horizontal-left ts-cell-vertical-middle   \" data-cell-type=\"text\" data-cell-format=\"text\" data-cell-column=\"1\" data-cell-row=\"4\" data-cell-count=\"18\" data-cell-value=\"TcO2Z2xpY2hlIFJlYWt0aW9u\" data-cell-override data-cell-locale=\"en-US\" data-cell-symbol=\"$\">M\u00f6g\u00adli\u00adche Reaktion<\/td><td data-cell-label=\"Snapchat\" class=\"ts-advanced-tables-cell ts-cell-horizontal-left ts-cell-vertical-middle   \" data-cell-type=\"text\" data-cell-format=\"text\" data-cell-column=\"2\" data-cell-row=\"4\" data-cell-count=\"19\" data-cell-value=\"w5xiZXIgUHJpdmF0bmFjaHJpY2h0\" data-cell-override data-cell-locale=\"en-US\" data-cell-symbol=\"$\">\u00dcber Pri\u00advat\u00adnach\u00adricht<\/td><td data-cell-label=\"Instagram\" class=\"ts-advanced-tables-cell ts-cell-horizontal-left ts-cell-vertical-middle   \" data-cell-type=\"text\" data-cell-format=\"text\" data-cell-column=\"3\" data-cell-row=\"4\" data-cell-count=\"20\" data-cell-value=\"w5xiZXIgUHJpdmF0bmFjaHJpY2h0IChUZXh0LCBFbW9qaXMgJiBHSUZzKQ==\" data-cell-override data-cell-locale=\"en-US\" data-cell-symbol=\"$\">\u00dcber Pri\u00advat\u00adnach\u00adricht (Text, Emo\u00adjis &amp;&nbsp;GIFs)<\/td><td data-cell-label=\"Facebook\" class=\"ts-advanced-tables-cell ts-cell-horizontal-left ts-cell-vertical-middle   \" data-cell-type=\"text\" data-cell-format=\"text\" data-cell-column=\"4\" data-cell-row=\"4\" data-cell-count=\"21\" data-cell-value=\"w5xiZXIgUHJpdmF0bmFjaHJpY2h0IChUZXh0ICYgRW1vamlzKQ==\" data-cell-override data-cell-locale=\"en-US\" data-cell-symbol=\"$\">\u00dcber Pri\u00advat\u00adnach\u00adricht (Text &amp; Emojis)<\/td><td data-cell-label=\"WhatsApp\" class=\"ts-advanced-tables-cell ts-cell-horizontal-left ts-cell-vertical-middle   \" data-cell-type=\"text\" data-cell-format=\"text\" data-cell-column=\"5\" data-cell-row=\"4\" data-cell-count=\"22\" data-cell-value=\"w5xiZXIgUHJpdmF0bmFjaHJpY2h0IChUZXh0ICYgRW1vamlzKQ==\" data-cell-override data-cell-locale=\"en-US\" data-cell-symbol=\"$\">\u00dcber Pri\u00advat\u00adnach\u00adricht (Text &amp; Emojis)<\/td><td data-cell-label=\"TikTok\" class=\"ts-advanced-tables-cell ts-cell-horizontal-left ts-cell-vertical-middle   \" data-cell-type=\"text\" data-cell-format=\"text\" data-cell-column=\"6\" data-cell-row=\"4\" data-cell-count=\"23\" data-cell-value=\"w5xiZXIgw7ZmZmVudGxpY2hlIE5hY2hyaWNodCAoVGV4dCAmIEVtb2ppcyk=\" data-cell-override data-cell-locale=\"en-US\" data-cell-symbol=\"$\">\u00dcber \u00f6ffent\u00adli\u00adche Nach\u00adricht (Text &amp; Emojis)<\/td><\/tr><tr><td data-cell-scope=\"row\" data-cell-label class=\"ts-advanced-tables-cell ts-cell-horizontal-left ts-cell-vertical-middle   \" data-cell-type=\"text\" data-cell-format=\"text\" data-cell-column=\"1\" data-cell-row=\"5\" data-cell-count=\"24\" data-cell-value=\"QW56YWhsIFN0b3J5LUJlbnV0emVyKmlubmVuIHTDpGdsaWNoIChTdGFuZCAyMDE5KQ==\" data-cell-override data-cell-locale=\"en-US\" data-cell-symbol=\"$\">Anzahl Story-Benutzer*innen t\u00e4g\u00adlich (Stand 2019)<\/td><td data-cell-label=\"Snapchat\" class=\"ts-advanced-tables-cell ts-cell-horizontal-left ts-cell-vertical-middle   \" data-cell-type=\"text\" data-cell-format=\"text\" data-cell-column=\"2\" data-cell-row=\"5\" data-cell-count=\"25\" data-cell-value=\"Ti9B\" data-cell-override data-cell-locale=\"en-US\" data-cell-symbol=\"$\">N\/A<\/td><td data-cell-label=\"Instagram\" class=\"ts-advanced-tables-cell ts-cell-horizontal-left ts-cell-vertical-middle   \" data-cell-type=\"text\" data-cell-format=\"text\" data-cell-column=\"3\" data-cell-row=\"5\" data-cell-count=\"26\" data-cell-value=\"NTAwIE1pby4=\" data-cell-override data-cell-locale=\"en-US\" data-cell-symbol=\"$\">500 Mio.<\/td><td data-cell-label=\"Facebook\" class=\"ts-advanced-tables-cell ts-cell-horizontal-left ts-cell-vertical-middle   \" data-cell-type=\"text\" data-cell-format=\"text\" data-cell-column=\"4\" data-cell-row=\"5\" data-cell-count=\"27\" data-cell-value=\"NTAwIE1pby4=\" data-cell-override data-cell-locale=\"en-US\" data-cell-symbol=\"$\">500 Mio.<\/td><td data-cell-label=\"WhatsApp\" class=\"ts-advanced-tables-cell ts-cell-horizontal-left ts-cell-vertical-middle   \" data-cell-type=\"text\" data-cell-format=\"text\" data-cell-column=\"5\" data-cell-row=\"5\" data-cell-count=\"28\" data-cell-value=\"NDUwIE1pby4=\" data-cell-override data-cell-locale=\"en-US\" data-cell-symbol=\"$\">450 Mio.<\/td><td data-cell-label=\"TikTok\" class=\"ts-advanced-tables-cell ts-cell-horizontal-left ts-cell-vertical-middle   \" data-cell-type=\"text\" data-cell-format=\"text\" data-cell-column=\"6\" data-cell-row=\"5\" data-cell-count=\"29\" data-cell-value=\"Ti9B\" data-cell-override data-cell-locale=\"en-US\" data-cell-symbol=\"$\">N\/A<\/td><\/tr><tr><td data-cell-scope=\"row\" data-cell-label class=\"ts-advanced-tables-cell ts-cell-horizontal-left ts-cell-vertical-middle   \" data-cell-type=\"text\" data-cell-format=\"text\" data-cell-column=\"1\" data-cell-row=\"6\" data-cell-count=\"30\" data-cell-value=\"S2FubiBkaWUgU3RvcnkgZ2V0ZWlsdCB3ZXJkZW4\/\" data-cell-override data-cell-locale=\"en-US\" data-cell-symbol=\"$\">Kann die Sto\u00adry geteilt werden?<\/td><td data-cell-label=\"Snapchat\" class=\"ts-advanced-tables-cell ts-cell-horizontal-left ts-cell-vertical-middle   \" data-cell-type=\"text\" data-cell-format=\"text\" data-cell-column=\"2\" data-cell-row=\"6\" data-cell-count=\"31\" data-cell-value=\"SmE=\" data-cell-override data-cell-locale=\"en-US\" data-cell-symbol=\"$\">Ja<\/td><td data-cell-label=\"Instagram\" class=\"ts-advanced-tables-cell ts-cell-horizontal-left ts-cell-vertical-middle   \" data-cell-type=\"text\" data-cell-format=\"text\" data-cell-column=\"3\" data-cell-row=\"6\" data-cell-count=\"32\" data-cell-value=\"SmE=\" data-cell-override data-cell-locale=\"en-US\" data-cell-symbol=\"$\">Ja<\/td><td data-cell-label=\"Facebook\" class=\"ts-advanced-tables-cell ts-cell-horizontal-left ts-cell-vertical-middle   \" data-cell-type=\"text\" data-cell-format=\"text\" data-cell-column=\"4\" data-cell-row=\"6\" data-cell-count=\"33\" data-cell-value=\"SmE=\" data-cell-override data-cell-locale=\"en-US\" data-cell-symbol=\"$\">Ja<\/td><td data-cell-label=\"WhatsApp\" class=\"ts-advanced-tables-cell ts-cell-horizontal-left ts-cell-vertical-middle   \" data-cell-type=\"text\" data-cell-format=\"text\" data-cell-column=\"5\" data-cell-row=\"6\" data-cell-count=\"34\" data-cell-value=\"TmVpbg==\" data-cell-override data-cell-locale=\"en-US\" data-cell-symbol=\"$\">Nein<\/td><td data-cell-label=\"TikTok\" class=\"ts-advanced-tables-cell ts-cell-horizontal-left ts-cell-vertical-middle   \" data-cell-type=\"text\" data-cell-format=\"text\" data-cell-column=\"6\" data-cell-row=\"6\" data-cell-count=\"35\" data-cell-value=\"SmE=\" data-cell-override data-cell-locale=\"en-US\" data-cell-symbol=\"$\">Ja<\/td><\/tr><tr><td data-cell-scope=\"row\" data-cell-label class=\"ts-advanced-tables-cell ts-cell-horizontal-left ts-cell-vertical-middle   \" data-cell-type=\"text\" data-cell-format=\"text\" data-cell-column=\"1\" data-cell-row=\"7\" data-cell-count=\"36\" data-cell-value=\"V2VyIGthbm4gZGllIFN0b3J5IHNlaGVuPw==\" data-cell-override data-cell-locale=\"en-US\" data-cell-symbol=\"$\">Wer kann die Sto\u00adry&nbsp;sehen?<\/td><td data-cell-label=\"Snapchat\" class=\"ts-advanced-tables-cell ts-cell-horizontal-left ts-cell-vertical-middle   \" data-cell-type=\"text\" data-cell-format=\"text\" data-cell-column=\"2\" data-cell-row=\"7\" data-cell-count=\"37\" data-cell-value=\"QmVudXR6ZXJkZWZpbmllcnQgKHouQi4g4oCeTWVpbmUgRnJldW5kZeKAnCBvZGVyIOKAnkplZGVy4oCcKQ==\" data-cell-override data-cell-locale=\"en-US\" data-cell-symbol=\"$\">Benut\u00adzer\u00adde\u00adfi\u00adniert (z.B. \u201eMei\u00adne Freun\u00adde\u201c oder \u201eJeder\u201c)<\/td><td data-cell-label=\"Instagram\" class=\"ts-advanced-tables-cell ts-cell-horizontal-left ts-cell-vertical-middle   \" data-cell-type=\"text\" data-cell-format=\"text\" data-cell-column=\"3\" data-cell-row=\"7\" data-cell-count=\"38\" data-cell-value=\"QmVudXR6ZXJkZWZpbmllcnQgKHouQi4g4oCeRW5nZSBGcmV1bmRl4oCcKQ==\" data-cell-override data-cell-locale=\"en-US\" data-cell-symbol=\"$\">Benut\u00adzer\u00adde\u00adfi\u00adniert (z.B. \u201eEnge Freunde\u201c)<\/td><td data-cell-label=\"Facebook\" class=\"ts-advanced-tables-cell ts-cell-horizontal-left ts-cell-vertical-middle   \" data-cell-type=\"text\" data-cell-format=\"text\" data-cell-column=\"4\" data-cell-row=\"7\" data-cell-count=\"39\" data-cell-value=\"QmVudXR6ZXJkZWZpbmllcnQgKHouQi4g4oCeRnJldW5kZeKAnCBvZGVyIOKAnsOWZmZlbnRsaWNo4oCcKQ==\" data-cell-override data-cell-locale=\"en-US\" data-cell-symbol=\"$\">Benut\u00adzer\u00adde\u00adfi\u00adniert (z.B. \u201eFreun\u00adde\u201c oder \u201e\u00d6ffent\u00adlich\u201c)<\/td><td data-cell-label=\"WhatsApp\" class=\"ts-advanced-tables-cell ts-cell-horizontal-left ts-cell-vertical-middle   \" data-cell-type=\"text\" data-cell-format=\"text\" data-cell-column=\"5\" data-cell-row=\"7\" data-cell-count=\"40\" data-cell-value=\"QmVudXR6ZXJkZWZpbmllcnQgKEF1c3NjaGx1c3Mgdm9uIEtvbnRha3Rlbik=\" data-cell-override data-cell-locale=\"en-US\" data-cell-symbol=\"$\">Benut\u00adzer\u00adde\u00adfi\u00adniert (Aus\u00adschluss von Kontakten)<\/td><td data-cell-label=\"TikTok\" class=\"ts-advanced-tables-cell ts-cell-horizontal-left ts-cell-vertical-middle   \" data-cell-type=\"text\" data-cell-format=\"text\" data-cell-column=\"6\" data-cell-row=\"7\" data-cell-count=\"41\" data-cell-value=\"QmVudXR6ZXJkZWZpbmllcnQ=\" data-cell-override data-cell-locale=\"en-US\" data-cell-symbol=\"$\">Benut\u00adzer\u00adde\u00adfi\u00adniert<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"headline toc--item\"><a name=\"story-funktion-verborgenes-potential-nicht-nur-fuer-social-media\"><\/a><h2>Sto\u00adry-Funk\u00adti\u00adon: Ver\u00adbor\u00adge\u00adnes Poten\u00adti\u00adal nicht nur f\u00fcr Social Media<\/h2><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Mitt\u00adler\u00adwei\u00adle hat jede gro\u00ad\u00dfe Social-Media-Platt\u00adform das Sto\u00adry-Fea\u00adture f\u00fcr sich ent\u00addeckt. Wo Pri\u00advat\u00adper\u00adso\u00adnen ihr Leben mit Freun\u00adden und Bekann\u00adten tei\u00adlen, set\u00adzen Unter\u00adneh\u00admen und Con\u00adtent Creator*innen das Tool ein, um Pro\u00adduk\u00adte oder die eige\u00adne Mar\u00adke zu bewer\u00adben \u2013 und das auf eine authen\u00adti\u00adsche, nah\u00adba\u00adre Art und Wei\u00adse. Doch beschr\u00e4nkt sich der Ein\u00adsatz mitt\u00adler\u00adwei\u00adle nicht mehr nur auf sozia\u00adle Netz\u00adwer\u00adke. Bei\u00adspiels\u00adwei\u00adse expe\u00adri\u00admen\u00adtiert Net\u00adflix seit gerau\u00admer Zeit mit der App-Ver\u00adsi\u00adon und f\u00fcgt in den Sto\u00adry-Modus Film\u00adteaser und \u2011trai\u00adler ein. Vor\u00adstell\u00adbar ist wei\u00adter\u00adhin, dass auch Busi\u00adness-Netz\u00adwer\u00adke die Vor\u00adtei\u00adle bald f\u00fcr sich ent\u00adde\u00adcken und nutz\u00adbar machen. Einen Ver\u00adsuch star\u00adte\u00adte Lin\u00adke\u00addIn bereits im Jah\u00adre 2020, stell\u00adte die neue Funk\u00adti\u00adon aber nach rund einem Jahr wie\u00adder&nbsp;ein.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Snap\u00adchat hat sie ein\u00adge\u00adf\u00fchrt, Insta\u00adgram hat sie gro\u00df und Whats\u00adApp schlie\u00df\u00adlich f\u00fcr die brei\u00adte Mas\u00adse greif\u00adbar gemacht: die Sto\u00adry-Funk\u00adti\u00adon. Auch wenn die grund\u00adle\u00adgen\u00adden Fea\u00adtures \u00e4hn\u00adlich sind, unter\u00adschei\u00adden sich die Social-Media-Platt\u00adfor\u00admen wesent\u00adlich bez\u00fcg\u00adlich Ziel\u00adgrup\u00adpe, Anwen\u00addungs\u00adbe\u00adrei\u00adche und Reich\u00adwei\u00adte. Wie das im Detail aus\u00adsieht, fin\u00addest du hier her\u00adaus. Das erfahrt ihr gleich\u00adWas sind Sto\u00adries und wof\u00fcr sind&nbsp;sie&nbsp;[\u2026]","protected":false},"author":122,"featured_media":95743,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[35467,35463,35462],"tags":[32,123,309],"class_list":["post-95747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apps","category-mobile-geraete","category-work-connect","tag-app","tag-facebook","tag-whatsapp"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Social Media: Interessante Fakten zu Stories | OTTO<\/title>\n<meta name=\"description\" content=\"Beinahe jedes soziale Netzwerk hat die Story-Funktion bereits f\u00fcr sich entdeckt. 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