{"id":104142,"date":"2025-05-09T10:56:20","date_gmt":"2025-05-09T08:56:20","guid":{"rendered":"\/updated\/?p=104142"},"modified":"2026-07-08T13:24:26","modified_gmt":"2026-07-08T11:24:26","slug":"meta-ai-bei-whatsapp-instagram-co-chancen-risiken-im-ueberblick","status":"publish","type":"post","link":"https:\/\/www.otto.de\/updated\/meta-ai-bei-whatsapp-instagram-co-chancen-risiken-im-ueberblick-104142\/","title":{"rendered":"Meta AI bei Whats\u00adApp, Insta\u00adgram &amp; Co: Chan\u00adcen &amp; Risi\u00adken im \u00dcberblick"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><strong><span class=\"TextRun MacChromeBold SCXW2460649 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW2460649 BCX0\">Meta<\/span><span class=\"NormalTextRun SCXW2460649 BCX0\"> AI zieht in rasan\u00adtem Tem\u00adpo in die sozia\u00adlen Netz\u00adwer\u00adke ein \u2013 von Whats\u00adApp \u00fcber Insta\u00adgram bis Face\u00adbook. Der US-Tech-Gigant <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW2460649 BCX0\">Meta<\/span><span class=\"NormalTextRun SCXW2460649 BCX0\"> (ehe\u00admals Face\u00adbook Inc.) inte\u00adgriert sei\u00adne K\u00fcnst\u00adli\u00adche Intel\u00adli\u00adgenz tief in die Apps, die t\u00e4g\u00adlich von Mil\u00adli\u00adar\u00adden Men\u00adschen welt\u00adweit genutzt wer\u00adden. Die neue Tech\u00adno\u00adlo\u00adgie ver\u00adspricht mehr Kom\u00adfort, per\u00adso\u00adna\u00adli\u00adsier\u00adte Inhal\u00adte und smar\u00adte Assis\u00adten\u00adten \u2013 direkt im Chat, Feed oder bei der Con\u00adtent-Erstel\u00adlung. Gleich\u00adzei\u00adtig wer\u00adfen die KI-Funk\u00adtio\u00adnen aber auch wich\u00adti\u00adge Fra\u00adgen auf: Wie sicher sind dei\u00adne Daten? Wie zuver\u00adl\u00e4s\u00adsig sind KI-gene\u00adrier\u00adte Inhal\u00adte? Und was bedeu\u00adtet das lang\u00adfris\u00adtig f\u00fcr unse\u00adren Umgang mit sozia\u00adlen Medi\u00aden? Ein \u00dcber\u00adblick \u00fcber Chan\u00adcen, Risi\u00adken und Handlungsempfehlungen.<\/span><\/span><\/strong><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><nav class=\"toc\"><h2 class=\"toc--headline\">Das erfahrt ihr gleich<\/h2><ul class=\"toc--links\"><li><a href=\"#was-ist-meta-ai\">Was ist Meta&nbsp;AI?<\/a><\/li><li><a href=\"#wo-wird-meta-ai-eingesetzt\">Wo wird Meta AI eingesetzt?<\/a><\/li><li><a href=\"#welche-chancen-bietet-meta-ai\">Wel\u00adche Chan\u00adcen bie\u00adtet Meta&nbsp;AI?<\/a><\/li><li><a href=\"#welche-risiken-gibt-es\">Wel\u00adche Risi\u00adken gibt&nbsp;es?<\/a><\/li><li><a href=\"#stand-der-einfuehrung\">Stand der Einf\u00fchrung<\/a><\/li><li><a href=\"#regulierung-und-gesetzgebung\">Regu\u00adlie\u00adrung und Gesetzgebung<\/a><\/li><\/ul><\/nav><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"headline toc--item\"><a name=\"was-ist-meta-ai\"><\/a><h2>Was ist Meta&nbsp;AI?<\/h2><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><span data-contrast=\"auto\">Meta AI ist die haus\u00adei\u00adge\u00adne K\u00fcnst\u00adli\u00adche Intel\u00adli\u00adgenz von Meta Plat\u00adforms Inc. und bil\u00addet das tech\u00adno\u00adlo\u00adgi\u00adsche Fun\u00adda\u00adment f\u00fcr vie\u00adle neue Funk\u00adtio\u00adnen inner\u00adhalb von Whats\u00adApp, Insta\u00adgram, Face\u00adbook und dem Mes\u00adsen\u00adger. Die KI umfasst eine Viel\u00adzahl an Tools und Sys\u00adte\u00admen, die Spra\u00adche, Bil\u00adder, Vide\u00ados und Tex\u00adte auto\u00adma\u00adtisch ana\u00adly\u00adsie\u00adren, gene\u00adrie\u00adren oder opti\u00admie\u00adren k\u00f6n\u00adnen. Ihr zen\u00adtra\u00adles Ziel ist es, das Nut\u00adzer\u00ader\u00adleb\u00adnis zu ver\u00adbes\u00adsern, Inhal\u00adte st\u00e4r\u00adker zu per\u00adso\u00adna\u00adli\u00adsie\u00adren und inter\u00adak\u00adti\u00adve Funk\u00adtio\u00adnen wie Chat\u00adbots, intel\u00adli\u00adgen\u00adte Assis\u00adten\u00adten oder krea\u00adti\u00adve Con\u00adtent-Hil\u00adfen bereitzustellen.<\/span><\/p>\n<p><span data-contrast=\"auto\">Tech\u00adnisch basiert Meta AI unter ande\u00adrem auf den soge\u00adnann\u00adten LLaMA-Model\u00adlen (Lar\u00adge Lan\u00adguage Model Meta AI), die ver\u00adgleich\u00adbar mit <a href=\"\/updated\/chatgpt-app-fuer-android-und-ios-so-nutzt-du-sie-100348\/\">ChatGPT<\/a> arbei\u00adten. <\/span><span data-contrast=\"auto\">Die KI ist in der&nbsp;Lage:<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Fra\u00adgen zu beantworten<\/span><\/li>\n<li><span data-contrast=\"auto\">Bil\u00adder aus Text zu generieren<\/span><\/li>\n<li><span data-contrast=\"auto\">Inhal\u00adte zusammenzufassen<\/span><\/li>\n<li><span data-contrast=\"auto\">Emp\u00adfeh\u00adlun\u00adgen zu&nbsp;geben<\/span><\/li>\n<li><span data-contrast=\"auto\">Kon\u00adtex\u00adte in Gespr\u00e4\u00adchen zu erkennen<\/span><\/li>\n<\/ul>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">  <div class=\"slick-gallery-wrapper gallery-no-padding\" data-number-of-slides=\"1\">\n    <div class=\"slick-gallery should-lightbox \" id=\"slick_gallery_LToZDvCSmjWa6N8PY4hl\">\n              <figure>\n  <div class=\"img-small-container\">\n    <div class=\"img-small-hover-background\"><\/div>\n    <picture>\n                                <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/05\/Meta-AI-1-1080x615.jpg.webp\" media=\"(max-width: 360px) and (-webkit-min-device-pixel-ratio: 2.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/05\/Meta-AI-1-1080x615.jpg\" media=\"(max-width: 360px) and (-webkit-min-device-pixel-ratio: 2.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/05\/Meta-AI-1-720x410.jpg.webp\" media=\"(max-width: 360px) and (-webkit-min-device-pixel-ratio: 1.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/05\/Meta-AI-1-720x410.jpg\" media=\"(max-width: 360px) and (-webkit-min-device-pixel-ratio: 1.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/05\/Meta-AI-1-360x205.jpg.webp\" media=\"(max-width: 360px)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/05\/Meta-AI-1-360x205.jpg\" media=\"(max-width: 360px)\">\n                    <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/05\/Meta-AI-1-1680x945.jpg.webp\" media=\"(max-width: 560px) and (-webkit-min-device-pixel-ratio: 2.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/05\/Meta-AI-1-1680x945.jpg\" media=\"(max-width: 560px) and (-webkit-min-device-pixel-ratio: 2.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/05\/Meta-AI-1-1120x630.jpg.webp\" media=\"(max-width: 560px) and (-webkit-min-device-pixel-ratio: 1.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/05\/Meta-AI-1-1120x630.jpg\" media=\"(max-width: 560px) and (-webkit-min-device-pixel-ratio: 1.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/05\/Meta-AI-1-560x315.jpg.webp\" media=\"(max-width: 560px)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/05\/Meta-AI-1-560x315.jpg\" media=\"(max-width: 560px)\">\n                    <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/05\/Meta-AI-1-2304x1296.jpg.webp\" media=\"(max-width: 767px) and (-webkit-min-device-pixel-ratio: 2.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/05\/Meta-AI-1-2304x1296.jpg\" media=\"(max-width: 767px) and (-webkit-min-device-pixel-ratio: 2.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/05\/Meta-AI-1-1536x864.jpg.webp\" media=\"(max-width: 767px) and (-webkit-min-device-pixel-ratio: 1.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/05\/Meta-AI-1-1536x864.jpg\" media=\"(max-width: 767px) and (-webkit-min-device-pixel-ratio: 1.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/05\/Meta-AI-1-768x432.jpg.webp\" media=\"(max-width: 767px)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/05\/Meta-AI-1-768x432.jpg\" media=\"(max-width: 767px)\">\n                    <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/05\/Meta-AI-1-1680x945.jpg.webp\" media=\"(max-width: 991px) and (-webkit-min-device-pixel-ratio: 2.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/05\/Meta-AI-1-1680x945.jpg\" media=\"(max-width: 991px) and (-webkit-min-device-pixel-ratio: 2.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/05\/Meta-AI-1-1120x630.jpg.webp\" media=\"(max-width: 991px) and (-webkit-min-device-pixel-ratio: 1.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/05\/Meta-AI-1-1120x630.jpg\" media=\"(max-width: 991px) and (-webkit-min-device-pixel-ratio: 1.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/05\/Meta-AI-1-560x315.jpg.webp\" media=\"(max-width: 991px)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/05\/Meta-AI-1-560x315.jpg\" media=\"(max-width: 991px)\">\n        <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/05\/Meta-AI-1-2304x1296.jpg.webp\" media=\"(-webkit-min-device-pixel-ratio: 2.5)\" type=\"image\/webp\">\n  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/05\/Meta-AI-1-2304x1296.jpg\" media=\"(-webkit-min-device-pixel-ratio: 2.5)\">\n  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/05\/Meta-AI-1-1536x864.jpg.webp\" media=\"(-webkit-min-device-pixel-ratio: 1.5)\" type=\"image\/webp\">\n  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/05\/Meta-AI-1-1536x864.jpg\" media=\"(-webkit-min-device-pixel-ratio: 1.5)\">\n  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/05\/Meta-AI-1-768x432.jpg.webp\" type=\"image\/webp\">\n  <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/05\/Meta-AI-1-768x432.jpg\" width=\"768\" height=\"432\" title=\"Meta AI bei WhatsApp, Instagram &amp;amp; Co, Chancen &amp;amp; Risiken im \u00dcberblick\" alt=\"Auf einem iPhone ist der Meta-AI Chatbot von WhatsApp ge\u00f6ffnet.\" class=\"img-responsive img-small\" data-copyright=\"\u00a9 2025 UPDATED\" data-post-excerpt=\"Meta-AI in WhatsApp soll die Nutzungserfahrung mit Chatbots verbessern, die schnelle Antworten und personalisierte Vorschl\u00e4ge bieten \u2013 ein Schritt in Richtung automatisierter Kommunikation.\" data-light-value=\"dark\" data-zoom-width=\"2561\" data-zoom-height=\"1707\" data-zoom-src=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/05\/Meta-AI-1.jpg\">\n                    <div class=\"caption dark\">\n          <small>\n            \u00a9 2025 UPDATED&nbsp;<\/small>\n        <\/div>\n          <\/picture>\n  <\/div>\n      <figcaption class=\"post-excerpt\">\n      Meta-AI in Whats\u00adApp soll die Nut\u00adzungs\u00ader\u00adfah\u00adrung mit Chat\u00adbots ver\u00adbes\u00adsern, die schnel\u00adle Ant\u00adwor\u00adten und per\u00adso\u00adna\u00adli\u00adsier\u00adte Vor\u00adschl\u00e4\u00adge bie\u00adten \u2013 ein Schritt in Rich\u00adtung auto\u00adma\u00adti\u00adsier\u00adter Kommunikation.&nbsp;<\/figcaption>\n  <\/figure>\n          <\/div>\n    <div class=\"progress-bars\"><\/div>\n    <div class=\"zoom-icon-wrapper\">\n      <div class=\"zoom-icon\"><\/div>\n    <\/div>\n  <\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">    <div class=\"infobox floatr\">\n        <div class=\"infobox-info-icon-container\">\n            <div class=\"infobox-info-icon\"><\/div>\n        <\/div>\n        <div class=\"headline\"><a name=\"wichtige-begriffe-rund-um-meta-ai\"><\/a><h3>Wich\u00adti\u00adge Begrif\u00adfe rund um Meta&nbsp;AI<\/h3><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><b><span data-contrast=\"auto\">Meta AI<\/span><\/b><br>\n<span data-contrast=\"auto\">Die Bezeich\u00adnung f\u00fcr die KI-Tech\u00adno\u00adlo\u00adgien des Kon\u00adzerns Meta (ehe\u00admals Face\u00adbook Inc.). Sie kom\u00admen in Pro\u00adduk\u00adten wie Whats\u00adApp, Insta\u00adgram und Face\u00adbook zum Einsatz.<\/span><\/p>\n<p><b><span data-contrast=\"auto\">K\u00fcnst\u00adli\u00adche Intel\u00adli\u00adgenz (KI \/&nbsp;AI)<\/span><\/b><br>\n<span data-contrast=\"auto\">Ein Sam\u00admel\u00adbe\u00adgriff f\u00fcr Tech\u00adno\u00adlo\u00adgien, die mensch\u00adli\u00adches Den\u00adken nach\u00adah\u00admen \u2013 z.&nbsp;B. durch Ler\u00adnen, Pro\u00adblem\u00adl\u00f6\u00adsen oder Sprachverarbeitung.<\/span><\/p>\n<p><b><span data-contrast=\"auto\">LLM (Lar\u00adge Lan\u00adguage&nbsp;Model)<\/span><\/b><br>\n<span data-contrast=\"auto\">Ein beson\u00adders gro\u00ad\u00dfes KI-Sprach\u00admo\u00addell, das aus rie\u00adsi\u00adgen Text\u00admen\u00adgen lernt. Bei\u00adspie\u00adle: LLaMA von Meta, GPT von Ope\u00adnAI. LLMs k\u00f6n\u00adnen Tex\u00adte schrei\u00adben, Fra\u00adgen beant\u00adwor\u00adten oder Zusam\u00admen\u00adfas\u00adsun\u00adgen erstellen.<\/span><\/p>\n<p><b><span data-contrast=\"auto\">LLaMA (Lar\u00adge Lan\u00adguage Model Meta&nbsp;AI)<\/span><\/b><br>\n<span data-contrast=\"auto\">Metas eige\u00adne Rei\u00adhe von LLMs. Ent\u00adwi\u00adckelt, um mit nat\u00fcr\u00adli\u00adcher Spra\u00adche zu kom\u00admu\u00adni\u00adzie\u00adren und in Meta-Diens\u00adte inte\u00adgriert zu werden.<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Chat\u00adbot<\/span><\/b><br>\n<span data-contrast=\"auto\">Ein auto\u00adma\u00adti\u00adsier\u00adtes Text\u00adsys\u00adtem, das mit Nutzer*innen kom\u00admu\u00adni\u00adziert \u2013 z.&nbsp;B. um Fra\u00adgen zu beant\u00adwor\u00adten oder Infor\u00adma\u00adtio\u00adnen bereitzustellen.<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Deepf\u00adake<\/span><\/b><br>\n<span data-contrast=\"auto\">Ein KI-gene\u00adrier\u00adtes Bild oder Video, das real erscheint, aber mani\u00adpu\u00adliert oder voll\u00adst\u00e4n\u00addig k\u00fcnst\u00adlich erzeugt wur\u00adde kann zu Des\u00adin\u00adfor\u00adma\u00adti\u00adon f\u00fchren.<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Per\u00adso\u00adna\u00adli\u00adsie\u00adrung<\/span><\/b><br>\n<span data-contrast=\"auto\">Die Anpas\u00adsung von Inhal\u00adten an indi\u00advi\u00addu\u00adel\u00adle Vor\u00adlie\u00adben oder Ver\u00adhal\u00adtens\u00adwei\u00adsen \u2013 h\u00e4u\u00adfig auf Basis von Daten\u00adana\u00adly\u00adse und&nbsp;KI.<\/span><\/p>\n<p><b><span data-contrast=\"auto\">DSGVO (Daten\u00adschutz-Grund\u00adver\u00adord\u00adnung)<\/span><\/b><br>\n<span data-contrast=\"auto\">EU-wei\u00adtes Gesetz, das den Schutz per\u00adso\u00adnen\u00adbe\u00adzo\u00adge\u00adner Daten regelt. F\u00fcr Tech-Kon\u00adzer\u00adne wie Meta gel\u00adten dabei beson\u00adders stren\u00adge Vorgaben.<\/span><\/p>\n<p><b><span data-contrast=\"auto\">AI Act (EU-KI-Gesetz)<\/span><\/b><br>\n<span data-contrast=\"auto\">Ein geplan\u00adtes Gesetz der EU zur Regu\u00adlie\u00adrung von K\u00fcnst\u00adli\u00adcher Intel\u00adli\u00adgenz, das Risi\u00adken begren\u00adzen und Stan\u00addards schaf\u00adfen&nbsp;soll.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n    <\/div>\n\n    <\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"headline toc--item\"><a name=\"wo-wird-meta-ai-eingesetzt\"><\/a><h2>Wo wird Meta AI eingesetzt?<\/h2><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><span class=\"TextRun SCXW145671982 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW145671982 BCX0\">Meta<\/span><span class=\"NormalTextRun SCXW145671982 BCX0\"> AI wird Schritt f\u00fcr Schritt in ver\u00adschie\u00adde\u00adne Meta-Platt\u00adfor\u00admen inte\u00adgriert. Ein \u00dcber\u00adblick \u00fcber die wich\u00adtigs\u00adten Einsatzorte:<\/span><\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"headline\"><a name=\"whatsapp\"><\/a><h3>Whats\u00adApp<\/h3><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><span class=\"TextRun SCXW94332288 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW94332288 BCX0\">Meta<\/span><span class=\"NormalTextRun SCXW94332288 BCX0\"> AI wird in Whats\u00adApp als intel\u00adli\u00adgen\u00adter Chat\u00adbot ein\u00adge\u00adf\u00fchrt, der sich direkt in dei\u00adne Chat\u00adlis\u00adte inte\u00adgriert \u2013 \u00e4hn\u00adlich wie ein ganz nor\u00adma\u00adler Kon\u00adtakt. Der KI-Chat\u00adbot kann Fra\u00adgen beant\u00adwor\u00adten, kur\u00adze Infor\u00adma\u00adtio\u00adnen lie\u00adfern oder sogar Bil\u00adder gene\u00adrie\u00adren \u2013 ein\u00adfach per Text\u00adein\u00adga\u00adbe. Du kannst ihn nach dem Wet\u00adter, Rezep\u00adten oder Rei\u00adse\u00adtipps fra\u00adgen. Zudem arbei\u00adtet <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW94332288 BCX0\">Meta<\/span><span class=\"NormalTextRun SCXW94332288 BCX0\"> mit der Bing-Suche zusam\u00admen, um aktu\u00adel\u00adle Web-Ergeb\u00adnis\u00adse ein\u00adzu\u00adbe\u00adzie\u00adhen. In Euro\u00adpa ist der Dienst aktu\u00adell (Stand: Mai 2025) noch in der Test\u00adpha\u00adse und nur f\u00fcr aus\u00adge\u00adw\u00e4hl\u00adte Nut\u00adzer<\/span><span class=\"NormalTextRun SCXW94332288 BCX0\">*<\/span><span class=\"NormalTextRun SCXW94332288 BCX0\">innen ver\u00adf\u00fcg\u00adbar.<\/span><\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"headline\"><a name=\"instagram\"><\/a><h3>Insta\u00adgram<\/h3><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><span class=\"TextRun SCXW143557341 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW143557341 BCX0\">Auf In<\/span><span class=\"NormalTextRun SCXW143557341 BCX0\">sta\u00adgram unter\u00adst\u00fctzt <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW143557341 BCX0\">Meta<\/span><span class=\"NormalTextRun SCXW143557341 BCX0\"> AI krea\u00adti\u00adve Pro\u00adzes\u00adse und die direk\u00adte Kom\u00admu\u00adni\u00adka\u00adti\u00adon. In den DMs schl\u00e4gt die KI pas\u00adsen\u00adde Ant\u00adwo<\/span><span class=\"NormalTextRun SCXW143557341 BCX0\">r<\/span><span class=\"NormalTextRun SCXW143557341 BCX0\">ten<\/span> <span class=\"NormalTextRun SCXW143557341 BCX0\">oder R\u00fcck\u00adfra\u00adgen vor \u2013 kon\u00adtext\u00adbe\u00adzo\u00adgen und in Echt\u00adzeit. Bei der Erstel\u00adlung von Sto\u00adries hilft sie mit Text\u00adideen, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW143557341 BCX0\">Sti\u00adcker\u00advor\u00adschl\u00e4\u00adgen<\/span><span class=\"NormalTextRun SCXW143557341 BCX0\"> und Gestal\u00adtungs\u00adtipps. Zudem k\u00f6n\u00adnen Nut\u00adzer<\/span><span class=\"NormalTextRun SCXW143557341 BCX0\">*<\/span><span class=\"NormalTextRun SCXW143557341 BCX0\">innen KI-gene\u00adrier\u00adte <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW143557341 BCX0\">Cap\u00adti\u00adons<\/span><span class=\"NormalTextRun SCXW143557341 BCX0\"> f\u00fcr ihre Bei\u00adtr\u00e4\u00adge nut\u00adzen, die Stil und Stim\u00admung auto\u00adma\u00adtisch erfas\u00adsen. Beson\u00adders auf\u00adf\u00e4l\u00adlig: vir\u00adtu\u00adel\u00adle KI-Ava\u00adtare, zum Bei\u00adspiel von Pro\u00admi\u00adnen\u00adten, mit denen du inter\u00adagie\u00adren kannst. Die Funk\u00adtio\u00adnen sol\u00adlen sowohl Crea\u00adtor als auch All\u00adtags\u00adnut\u00adzer<\/span><span class=\"NormalTextRun SCXW143557341 BCX0\">*<\/span><span class=\"NormalTextRun SCXW143557341 BCX0\">innen unter\u00adst\u00fct\u00adzen.<\/span><\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">  <div class=\"slick-gallery-wrapper gallery-no-padding\" data-number-of-slides=\"1\">\n    <div class=\"slick-gallery should-lightbox \" id=\"slick_gallery_nX5WEWzAO3RBPPXACcq2\">\n              <figure>\n  <div class=\"img-small-container\">\n    <div class=\"img-small-hover-background\"><\/div>\n    <picture>\n                                <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/05\/Meta-AI-4-1080x615.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 360px) and (-webkit-min-device-pixel-ratio: 2.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/05\/Meta-AI-4-1080x615.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 360px) and (-webkit-min-device-pixel-ratio: 2.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/05\/Meta-AI-4-720x410.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 360px) and (-webkit-min-device-pixel-ratio: 1.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/05\/Meta-AI-4-720x410.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 360px) and (-webkit-min-device-pixel-ratio: 1.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/05\/Meta-AI-4-360x205.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 360px)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/05\/Meta-AI-4-360x205.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 360px)\">\n                    <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/05\/Meta-AI-4-1680x945.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 560px) and (-webkit-min-device-pixel-ratio: 2.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/05\/Meta-AI-4-1680x945.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 560px) and (-webkit-min-device-pixel-ratio: 2.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/05\/Meta-AI-4-1120x630.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 560px) and (-webkit-min-device-pixel-ratio: 1.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/05\/Meta-AI-4-1120x630.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 560px) and (-webkit-min-device-pixel-ratio: 1.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/05\/Meta-AI-4-560x315.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 560px)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/05\/Meta-AI-4-560x315.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 560px)\">\n                    <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/05\/Meta-AI-4-2304x1296.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 767px) and (-webkit-min-device-pixel-ratio: 2.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/05\/Meta-AI-4-2304x1296.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 767px) and (-webkit-min-device-pixel-ratio: 2.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/05\/Meta-AI-4-1536x864.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 767px) and (-webkit-min-device-pixel-ratio: 1.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/05\/Meta-AI-4-1536x864.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 767px) and (-webkit-min-device-pixel-ratio: 1.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/05\/Meta-AI-4-768x432.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 767px)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/05\/Meta-AI-4-768x432.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 767px)\">\n                    <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/05\/Meta-AI-4-1680x945.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 991px) and (-webkit-min-device-pixel-ratio: 2.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/05\/Meta-AI-4-1680x945.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 991px) and (-webkit-min-device-pixel-ratio: 2.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/05\/Meta-AI-4-1120x630.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 991px) and (-webkit-min-device-pixel-ratio: 1.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/05\/Meta-AI-4-1120x630.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 991px) and (-webkit-min-device-pixel-ratio: 1.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/05\/Meta-AI-4-560x315.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 991px)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/05\/Meta-AI-4-560x315.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 991px)\">\n        <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/05\/Meta-AI-4-2304x1296.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(-webkit-min-device-pixel-ratio: 2.5)\" type=\"image\/webp\">\n  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/05\/Meta-AI-4-2304x1296.jpg?theia_smart_thumbnails_file_version=2\" media=\"(-webkit-min-device-pixel-ratio: 2.5)\">\n  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/05\/Meta-AI-4-1536x864.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(-webkit-min-device-pixel-ratio: 1.5)\" type=\"image\/webp\">\n  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/05\/Meta-AI-4-1536x864.jpg?theia_smart_thumbnails_file_version=2\" media=\"(-webkit-min-device-pixel-ratio: 1.5)\">\n  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/05\/Meta-AI-4-768x432.jpg.webp?theia_smart_thumbnails_file_version=2\" type=\"image\/webp\">\n  <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/05\/Meta-AI-4-768x432.jpg?theia_smart_thumbnails_file_version=2\" width=\"768\" height=\"432\" title=\"Meta AI bei WhatsApp, Instagram &amp;amp; Co, Chancen &amp;amp; Risiken im \u00dcberblick\" alt=\"Auf einem iPhone ist das Instagram-Profil von Meta-AI zu sehen.\" class=\"img-responsive img-small\" data-copyright=\"\u00a9 2025 UPDATED\" data-post-excerpt=\"Das Instagram-Profil von Meta-AI, gibt Einblicke in die KI-Entwicklungen von Meta.\" data-light-value=\"dark\" data-zoom-width=\"2561\" data-zoom-height=\"1707\" data-zoom-src=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/05\/Meta-AI-4.jpg\">\n                    <div class=\"caption dark\">\n          <small>\n            \u00a9 2025 UPDATED&nbsp;<\/small>\n        <\/div>\n          <\/picture>\n  <\/div>\n      <figcaption class=\"post-excerpt\">\n      Das Insta\u00adgram-Pro\u00adfil von Meta-AI, gibt Ein\u00adbli\u00adcke in die KI-Ent\u00adwick\u00adlun\u00adgen von&nbsp;Meta.&nbsp;<\/figcaption>\n  <\/figure>\n          <\/div>\n    <div class=\"progress-bars\"><\/div>\n    <div class=\"zoom-icon-wrapper\">\n      <div class=\"zoom-icon\"><\/div>\n    <\/div>\n  <\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"headline\"><a name=\"facebook-messenger\"><\/a><h3>Face\u00adbook &amp; Messenger<\/h3><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><span class=\"TextRun SCXW264199452 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW264199452 BCX0\">Auch Face\u00adbook und der zuge\u00adh\u00f6\u00adri\u00adge Mes\u00adsen\u00adger pro\u00adfi\u00adtie\u00adren von <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW264199452 BCX0\">Meta<\/span><span class=\"NormalTextRun SCXW264199452 BCX0\"> AI. Im Mes\u00adsen\u00adger tau\u00adchen intel\u00adli\u00adgen\u00adte Funk\u00adtio\u00adnen wie <\/span><span class=\"NormalTextRun SCXW264199452 BCX0\">Smart<\/span><\/span> <span class=\"TextRun SCXW264199452 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW264199452 BCX0\">Repli\u00ades<\/span><span class=\"NormalTextRun SCXW264199452 BCX0\"> auf \u2013 also auto\u00adma\u00adtisch vor\u00adge\u00adschla\u00adge\u00adne Ant\u00adwor\u00adten basie\u00adrend auf dem Gespr\u00e4chs\u00adver\u00adlauf. Die KI kann zudem rele\u00advan\u00adte Inhal\u00adte im Chat\u00adver\u00adlauf erken\u00adnen und Such\u00adergeb\u00adnis\u00adse vor\u00adschla\u00adgen. In Grup\u00adpen\u00adchats oder beruf\u00adli\u00adchen Unter\u00adhal\u00adtun\u00adgen fasst <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW264199452 BCX0\">Meta<\/span><span class=\"NormalTextRun SCXW264199452 BCX0\"> AI Inhal\u00adte auto\u00adma\u00adtisch zusam\u00admen, damit du schnel\u00adler den \u00dcber\u00adblick bekommst. Die Funk\u00adtio\u00adnen befin\u00adden sich teil\u00adwei\u00adse noch im Roll\u00adout, wer\u00adden aber kon\u00adti\u00adnu\u00adier\u00adlich erwei\u00adtert und sol\u00adlen die Effi\u00adzi\u00adenz der Kom\u00admu\u00adni\u00adka\u00adti\u00adon deut\u00adlich steigern.<\/span><\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"headline toc--item\"><a name=\"welche-chancen-bietet-meta-ai\"><\/a><h2>Wel\u00adche Chan\u00adcen bie\u00adtet Meta&nbsp;AI?<\/h2><\/div><div class=\"headline\"><a name=\"effizienz-im-alltag\"><\/a><h3>Effi\u00adzi\u00adenz im Alltag<\/h3><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><span class=\"TextRun SCXW89433703 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW89433703 BCX0\">Meta<\/span><span class=\"NormalTextRun SCXW89433703 BCX0\"> AI kann dei\u00adnen All\u00adtag deut\u00adlich erleich\u00adtern. Statt in Such\u00adma\u00adschi\u00adnen zu st\u00f6\u00adbern, gen\u00fcgt eine ein\u00adfa\u00adche Fra\u00adge im Whats\u00adApp-Chat \u2013 die KI lie\u00adfert sofort die pas\u00adsen\u00adde Ant\u00adwort. Lan\u00adge Tex\u00adte, E\u2011Mails oder Grup\u00adpen\u00adnach\u00adrich\u00adten wer\u00adden auto\u00adma\u00adtisch zusam\u00admen\u00adge\u00adfasst, damit du schnel\u00adler den \u00dcber\u00adblick bekommst. Auch bei der Orga\u00adni\u00adsa\u00adti\u00adon hilft sie: Ob Wochen\u00adpl\u00e4\u00adne, To-do-Lis\u00adten oder Essens\u00advor\u00adschl\u00e4\u00adge \u2013 du gibst den Befehl, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW89433703 BCX0\">Meta<\/span><span class=\"NormalTextRun SCXW89433703 BCX0\"> AI \u00fcber\u00adnimmt die Pla\u00adnung. So sparst du Zeit und beh\u00e4ltst leich\u00adter den Fokus im Alltag.<\/span><\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"headline\"><a name=\"kreativitaet-inspiration\"><\/a><h3>Krea\u00adti\u00advi\u00adt\u00e4t &amp; Inspiration<\/h3><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><span class=\"TextRun SCXW69165518 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW69165518 BCX0\">Die KI von <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW69165518 BCX0\">Meta<\/span><span class=\"NormalTextRun SCXW69165518 BCX0\"> ist ein prak\u00adti\u00adsches Krea\u00adtiv-Tool \u2013 ob f\u00fcr spon\u00adta\u00adne <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW69165518 BCX0\">Social<\/span><span class=\"NormalTextRun SCXW69165518 BCX0\">-Media-Ideen oder pro\u00adfes\u00adsio\u00adnel\u00adle Con\u00adtent-Stra\u00adte\u00adgien. Sie lie\u00adfert ori\u00adgi\u00adnel\u00adle Bild\u00adideen f\u00fcr Reels und Sto\u00adries, schl\u00e4gt Slo\u00adgans oder <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW69165518 BCX0\">Cap\u00adti\u00adons<\/span><span class=\"NormalTextRun SCXW69165518 BCX0\"> vor und hilft bei der For\u00admu\u00adlie\u00adrung von Bei\u00adtr\u00e4\u00adgen. F\u00fcr Crea\u00adtor, Influen\u00adcer<\/span><span class=\"NormalTextRun SCXW69165518 BCX0\">*<\/span><span class=\"NormalTextRun SCXW69165518 BCX0\">innen und Mar\u00adketer ist das eine enor\u00adme Unter\u00adst\u00fct\u00adzung: Die Ideen gehen nicht mehr aus, und Inhal\u00adte las\u00adsen sich schnel\u00adler und abwechs\u00adlungs\u00adrei\u00adcher erstel\u00adlen. Die Kom\u00adbi\u00adna\u00adti\u00adon aus Text- und Bild-KI er\u00f6ff\u00adnet neue krea\u00adti\u00adve Frei\u00adr\u00e4u\u00adme \u2013 direkt in der&nbsp;App.<\/span><\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"headline\"><a name=\"barrierefreiheit\"><\/a><h3>Bar\u00adrie\u00adre\u00adfrei\u00adheit<\/h3><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><span class=\"TextRun SCXW195806174 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW195806174 BCX0\">Meta<\/span><span class=\"NormalTextRun SCXW195806174 BCX0\"> AI f\u00f6r\u00addert digi\u00adta\u00adle Inklu\u00adsi\u00adon, indem sie Men\u00adschen mit Ein\u00adschr\u00e4n\u00adkun\u00adgen bes\u00adser unter\u00adst\u00fctzt. Die ver\u00adbes\u00adser\u00adte Sprach\u00adver\u00adar\u00adbei\u00adtung hilft etwa bei Sprach- oder H\u00f6r\u00adbe\u00adhin\u00adde\u00adrun\u00adgen. Auto\u00adma\u00adti\u00adsier\u00adte \u00dcber\u00adset\u00adzun\u00adgen machen Inhal\u00adte f\u00fcr mehr Men\u00adschen zug\u00e4ng\u00adlich \u2013 auch in inter\u00adna\u00adtio\u00adna\u00adlen Com\u00admu\u00adni\u00adtys. Beson\u00adders hilf\u00adreich: Bil\u00adder k\u00f6n\u00adnen mit Audio\u00adbe\u00adschrei\u00adbun\u00adgen ver\u00adse\u00adhen wer\u00adden, damit auch seh\u00adbe\u00adein\u00adtr\u00e4ch\u00adtig\u00adte Nut\u00adzer<\/span><span class=\"NormalTextRun SCXW195806174 BCX0\">*<\/span><span class=\"NormalTextRun SCXW195806174 BCX0\">innen ver\u00adste\u00adhen, was gezeigt wird. So wird die Nut\u00adzung von Whats\u00adApp, Insta\u00adgram &amp; Co. inklu\u00adsi\u00adver, per\u00ads\u00f6n\u00adli\u00adcher und gerech\u00adter \u2013 f\u00fcr alle, unab\u00adh\u00e4n\u00adgig von k\u00f6r\u00adper\u00adli\u00adchen Voraussetzungen.<\/span><\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"headline\"><a name=\"personalisierung\"><\/a><h3>Per\u00adso\u00adna\u00adli\u00adsie\u00adrung<\/h3><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><span class=\"TextRun SCXW209565855 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW209565855 BCX0\">Dank <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SpellingErrorHighlight SCXW209565855 BCX0\">Meta<\/span><span class=\"NormalTextRun SCXW209565855 BCX0\"> AI<\/span><span class=\"NormalTextRun SCXW209565855 BCX0\"> wer\u00adden In<\/span><span class=\"NormalTextRun SCXW209565855 BCX0\">hal\u00adte geziel\u00adter und indi\u00advi\u00addu\u00adel\u00adler aus\u00adge\u00adspielt. Die KI ana\u00adly\u00adsiert dein Nut\u00adzungs\u00adver\u00adhal\u00adten und erkennt, wel\u00adche The\u00admen, For\u00adma\u00adte und Accounts dich beson\u00adders inter\u00ades\u00adsie\u00adren. Dar\u00adaus ent\u00adste\u00adhen per\u00adso\u00adna\u00adli\u00adsier\u00adte Vor\u00adschl\u00e4\u00adge f\u00fcr Bei\u00adtr\u00e4\u00adge, Vide\u00ados, Sto\u00adrys oder Kon\u00adtak\u00adte. Auch dein Feed wird opti\u00admiert: Statt belie\u00adbi\u00adger Inhal\u00adte bekommst du genau das ange\u00adzeigt, was zu dei\u00adnen Inter\u00ades\u00adsen passt. Das stei\u00adgert nicht nur die Rele\u00advanz, son\u00addern auch das Nutz<\/span><span class=\"NormalTextRun SCXW209565855 BCX0\">ungs<\/span><span class=\"NormalTextRun SCXW209565855 BCX0\">erleb\u00adnis ins\u00adge\u00adsamt \u2013 ganz ohne auf\u00adwen\u00addi\u00adge manu\u00adel\u00adle Ein\u00adstel\u00adlun\u00adgen oder st\u00e4n\u00addi\u00adges Suchen.<\/span><\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">  <div class=\"slick-gallery-wrapper gallery-no-padding\" data-number-of-slides=\"1\">\n    <div class=\"slick-gallery should-lightbox \" id=\"slick_gallery_6COo0rwAfOxXHATEuCUs\">\n              <figure>\n  <div class=\"img-small-container\">\n    <div class=\"img-small-hover-background\"><\/div>\n    <picture>\n                                <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/05\/Meta-AI-2-1080x615.jpg.webp\" media=\"(max-width: 360px) and (-webkit-min-device-pixel-ratio: 2.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/05\/Meta-AI-2-1080x615.jpg\" media=\"(max-width: 360px) and (-webkit-min-device-pixel-ratio: 2.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/05\/Meta-AI-2-720x410.jpg.webp\" media=\"(max-width: 360px) and (-webkit-min-device-pixel-ratio: 1.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/05\/Meta-AI-2-720x410.jpg\" media=\"(max-width: 360px) and (-webkit-min-device-pixel-ratio: 1.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/05\/Meta-AI-2-360x205.jpg.webp\" media=\"(max-width: 360px)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/05\/Meta-AI-2-360x205.jpg\" media=\"(max-width: 360px)\">\n                    <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/05\/Meta-AI-2-1680x945.jpg.webp\" media=\"(max-width: 560px) and (-webkit-min-device-pixel-ratio: 2.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/05\/Meta-AI-2-1680x945.jpg\" media=\"(max-width: 560px) and (-webkit-min-device-pixel-ratio: 2.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/05\/Meta-AI-2-1120x630.jpg.webp\" media=\"(max-width: 560px) and (-webkit-min-device-pixel-ratio: 1.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/05\/Meta-AI-2-1120x630.jpg\" media=\"(max-width: 560px) and (-webkit-min-device-pixel-ratio: 1.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/05\/Meta-AI-2-560x315.jpg.webp\" media=\"(max-width: 560px)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/05\/Meta-AI-2-560x315.jpg\" media=\"(max-width: 560px)\">\n                    <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/05\/Meta-AI-2-2304x1296.jpg.webp\" media=\"(max-width: 767px) and (-webkit-min-device-pixel-ratio: 2.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/05\/Meta-AI-2-2304x1296.jpg\" media=\"(max-width: 767px) and (-webkit-min-device-pixel-ratio: 2.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/05\/Meta-AI-2-1536x864.jpg.webp\" media=\"(max-width: 767px) and (-webkit-min-device-pixel-ratio: 1.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/05\/Meta-AI-2-1536x864.jpg\" media=\"(max-width: 767px) and (-webkit-min-device-pixel-ratio: 1.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/05\/Meta-AI-2-768x432.jpg.webp\" media=\"(max-width: 767px)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/05\/Meta-AI-2-768x432.jpg\" media=\"(max-width: 767px)\">\n                    <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/05\/Meta-AI-2-1680x945.jpg.webp\" media=\"(max-width: 991px) and (-webkit-min-device-pixel-ratio: 2.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/05\/Meta-AI-2-1680x945.jpg\" media=\"(max-width: 991px) and (-webkit-min-device-pixel-ratio: 2.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/05\/Meta-AI-2-1120x630.jpg.webp\" media=\"(max-width: 991px) and (-webkit-min-device-pixel-ratio: 1.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/05\/Meta-AI-2-1120x630.jpg\" media=\"(max-width: 991px) and (-webkit-min-device-pixel-ratio: 1.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/05\/Meta-AI-2-560x315.jpg.webp\" media=\"(max-width: 991px)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/05\/Meta-AI-2-560x315.jpg\" media=\"(max-width: 991px)\">\n        <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/05\/Meta-AI-2-2304x1296.jpg.webp\" media=\"(-webkit-min-device-pixel-ratio: 2.5)\" type=\"image\/webp\">\n  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/05\/Meta-AI-2-2304x1296.jpg\" media=\"(-webkit-min-device-pixel-ratio: 2.5)\">\n  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/05\/Meta-AI-2-1536x864.jpg.webp\" media=\"(-webkit-min-device-pixel-ratio: 1.5)\" type=\"image\/webp\">\n  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/05\/Meta-AI-2-1536x864.jpg\" media=\"(-webkit-min-device-pixel-ratio: 1.5)\">\n  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/05\/Meta-AI-2-768x432.jpg.webp\" type=\"image\/webp\">\n  <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/05\/Meta-AI-2-768x432.jpg\" width=\"768\" height=\"432\" title=\"Meta AI bei WhatsApp, Instagram &amp;amp; Co, Chancen &amp;amp; Risiken im \u00dcberblick\" alt=\"Auf einem iPhone ist das WhatsApp-Kontakt-Profil von Meta-AI ge\u00f6ffnet.\" class=\"img-responsive img-small\" data-copyright=\"\u00a9 2025 UPDATED\" data-post-excerpt=\"Die zunehmende Nutzung von Meta AI wirft aber auch Bedenken hinsichtlich des Datenschutzes und m\u00f6glicher Missbrauchsm\u00f6glichkeiten auf.\" data-light-value=\"dark\" data-zoom-width=\"2561\" data-zoom-height=\"1707\" data-zoom-src=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/05\/Meta-AI-2.jpg\">\n                    <div class=\"caption dark\">\n          <small>\n            \u00a9 2025 UPDATED&nbsp;<\/small>\n        <\/div>\n          <\/picture>\n  <\/div>\n      <figcaption class=\"post-excerpt\">\n      Die zuneh\u00admen\u00adde Nut\u00adzung von Meta AI wirft aber auch Beden\u00adken hin\u00adsicht\u00adlich des Daten\u00adschut\u00adzes und m\u00f6g\u00adli\u00adcher Miss\u00adbrauchs\u00adm\u00f6g\u00adlich\u00adkei\u00adten&nbsp;auf.&nbsp;<\/figcaption>\n  <\/figure>\n          <\/div>\n    <div class=\"progress-bars\"><\/div>\n    <div class=\"zoom-icon-wrapper\">\n      <div class=\"zoom-icon\"><\/div>\n    <\/div>\n  <\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"headline toc--item\"><a name=\"welche-risiken-gibt-es\"><\/a><h2>Wel\u00adche Risi\u00adken gibt&nbsp;es?<\/h2><\/div><div class=\"headline\"><a name=\"datenschutz-privatsphaere\"><\/a><h3>Daten\u00adschutz &amp; Privatsph\u00e4re<\/h3><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><span class=\"TextRun SCXW162672475 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW162672475 BCX0\">Meta<\/span><span class=\"NormalTextRun SCXW162672475 BCX0\"> steht seit Jah\u00adren wegen sei\u00adnes Umgangs mit <\/span><span class=\"NormalTextRun SCXW162672475 BCX0\">den D<\/span><span class=\"NormalTextRun SCXW162672475 BCX0\">aten<\/span><span class=\"NormalTextRun SCXW162672475 BCX0\"> von Nutzer*innen<\/span><span class=\"NormalTextRun SCXW162672475 BCX0\"> in der Kri\u00adtik. Die Inte\u00adgra\u00adti\u00adon von KI ver\u00adst\u00e4rkt die\u00adse Beden\u00adken, da Inhal\u00adte wie Nach\u00adrich\u00adten, Bil\u00adder oder Sprach\u00adauf\u00adnah\u00admen ana\u00adly\u00adsiert wer\u00adden m\u00fcs\u00adsen, um per\u00adso\u00adna\u00adli\u00adsier\u00adte Ergeb\u00adnis\u00adse zu lie\u00adfern. Doch was geschieht mit die\u00adsen Daten genau? Wer\u00adden sie dau\u00ader\u00adhaft gespei\u00adchert oder f\u00fcr Wer\u00adbe\u00adzwe\u00adcke genutzt? Gera\u00adde in Euro\u00adpa stellt sich die Fra\u00adge nach der DSGVO-Kon\u00adfor\u00admi\u00adt\u00e4t. Die feh\u00adlen\u00adde Trans\u00adpa\u00adrenz in den Pro\u00adzes\u00adsen l\u00e4sst vie\u00adle Nut\u00adzer<\/span><span class=\"NormalTextRun SCXW162672475 BCX0\">*<\/span><span class=\"NormalTextRun SCXW162672475 BCX0\">innen mit einem mul\u00admi\u00adgen Gef\u00fchl zur\u00fcck<\/span><span class=\"NormalTextRun SCXW162672475 BCX0\">.<\/span><\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"headline\"><a name=\"deepfakes-desinformation\"><\/a><h3>Deepf\u00adakes &amp; Desinformation<\/h3><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><span class=\"TextRun SCXW167994998 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW167994998 BCX0\">Mit <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW167994998 BCX0\">Meta<\/span><span class=\"NormalTextRun SCXW167994998 BCX0\"> AI las\u00adsen sich in Sekun\u00adden t\u00e4u\u00adschend ech\u00adte Bil\u00adder oder Vide\u00ados erzeu\u00adgen \u2013 auch von rea\u00adlen Per\u00adso\u00adnen. Das \u00f6ff\u00adnet T\u00fcr und Tor f\u00fcr soge\u00adnann\u00adte Deepf\u00adakes: mani\u00adpu\u00adlier\u00adte Medi\u00aden\u00adin\u00adhal\u00adte, die kaum von der Rea\u00adli\u00adt\u00e4t zu unter\u00adschei\u00adden sind. Beson\u00adders gef\u00e4hr\u00adlich wird es, wenn Pro\u00admi\u00adnen\u00adte, Poli\u00adti\u00adker<\/span><span class=\"NormalTextRun SCXW167994998 BCX0\">*<\/span><span class=\"NormalTextRun SCXW167994998 BCX0\">innen oder Jour\u00adna\u00adlist<\/span><span class=\"NormalTextRun SCXW167994998 BCX0\">*<\/span><span class=\"NormalTextRun SCXW167994998 BCX0\">innen unfrei\u00adwil\u00adlig in sol\u00adchen Fakes auf\u00adtau\u00adchen. Auch KI-gene\u00adrier\u00adte Fake-Kom\u00admen\u00adta\u00adre oder schein\u00adbar ech\u00adte Nut\u00adzer\u00adpro\u00adfi\u00adle k\u00f6n\u00adnen gezielt Des\u00adin\u00adfor\u00adma\u00adti\u00adon ver\u00adbrei\u00adten. Ohne kla\u00adre Kenn\u00adzeich\u00adnung sol\u00adcher Inhal\u00adte droht eine mas\u00adsi\u00adve Ver\u00adtrau\u00adens\u00adkri\u00adse in digi\u00adta\u00adle Medien.<\/span><\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"headline\"><a name=\"abhaengigkeit-von-der-ki\"><\/a><h3>Abh\u00e4n\u00adgig\u00adkeit von der&nbsp;KI<\/h3><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><span class=\"TextRun SCXW32460267 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW32460267 BCX0\">Der Kom\u00adfort von <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW32460267 BCX0\">Meta<\/span><span class=\"NormalTextRun SCXW32460267 BCX0\"> AI kann dazu f\u00fch\u00adren, dass Nut\u00adzer<\/span><span class=\"NormalTextRun SCXW32460267 BCX0\">*<\/span><span class=\"NormalTextRun SCXW32460267 BCX0\">innen sich zuneh\u00admend auf auto\u00adma\u00adti\u00adsier\u00adte Ant\u00adwor\u00adten, Pla\u00adnungs\u00adhil\u00adfen und Con\u00adtent-Vor\u00adschl\u00e4\u00adge ver\u00adlas\u00adsen. Das birgt die Gefahr, dass eige\u00adnes Den\u00adken, kri\u00adti\u00adsches Hin\u00adter\u00adfra\u00adgen oder krea\u00adti\u00adve Eigen\u00adleis\u00adtung ver\u00adk\u00fcm\u00admern. Zudem erzeu\u00adgen per\u00adso\u00adna\u00adli\u00adsier\u00adte Feeds oft eine Fil\u00adter\u00adbla\u00adse: Du bekommst nur noch Inhal\u00adte ange\u00adzeigt, die dei\u00adnem bis\u00adhe\u00adri\u00adgen Ver\u00adhal\u00adten ent\u00adspre\u00adchen \u2013 ande\u00adre Per\u00adspek\u00adti\u00adven blei\u00adben au\u00dfen vor. Eine sol\u00adche Ein\u00adsei\u00adtig\u00adkeit kann auf Dau\u00ader die Medi\u00aden\u00adkom\u00adpe\u00adtenz und Mei\u00adnungs\u00adviel\u00adfalt im Netz erheb\u00adlich beeintr\u00e4chtigen.<\/span><\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"headline toc--item\"><a name=\"stand-der-einfuehrung\"><\/a><h2>Stand der Einf\u00fchrung<\/h2><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><span class=\"TextRun SCXW262562321 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW262562321 BCX0\">In Deutsch\u00adland ist <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW262562321 BCX0\">Meta<\/span><span class=\"NormalTextRun SCXW262562321 BCX0\"> AI der\u00adzeit noch nicht fl\u00e4\u00adchen\u00adde\u00adckend in allen Meta-Apps ver\u00adf\u00fcg\u00adbar. Funk\u00adtio\u00adnen wie der KI-Chat\u00adbot in Whats\u00adApp oder per\u00adso\u00adna\u00adli\u00adsier\u00adte Assis\u00adten\u00adten in Insta\u00adgram-Sto\u00adries befin\u00adden sich gr\u00f6\u00df\u00adten\u00adteils in der Test\u00adpha\u00adse oder sind auf Nut\u00adzer<\/span><span class=\"NormalTextRun SCXW262562321 BCX0\">*<\/span><span class=\"NormalTextRun SCXW262562321 BCX0\">innen in den USA und aus\u00adge\u00adw\u00e4hl\u00adten M\u00e4rk\u00adten beschr\u00e4nkt. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW262562321 BCX0\">Meta<\/span><span class=\"NormalTextRun SCXW262562321 BCX0\"> hat jedoch bereits ange\u00adk\u00fcn\u00addigt, ers\u00adte Pilot\u00adpro\u00adjek\u00adte auch in Euro\u00adpa aus\u00adzu\u00adrol\u00adlen \u2013 begin\u00adnend mit einer begrenz\u00adten Nut\u00adzer\u00adgrup\u00adpe. Eini\u00adge pas\u00adsi\u00adve Funk\u00adtio\u00adnen wie KI-gene\u00adrier\u00adte Text\u00advor\u00adschl\u00e4\u00adge oder per\u00adso\u00adna\u00adli\u00adsier\u00adte Feed-Anpas\u00adsun\u00adgen sind in Tei\u00adlen bereits aktiv, oft jedoch ohne expli\u00adzi\u00adte Kenn\u00adzeich\u00adnung als KI-gest\u00fctzt.<\/span><\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"headline toc--item\"><a name=\"regulierung-und-gesetzgebung\"><\/a><h2>Regu\u00adlie\u00adrung und Gesetzgebung<\/h2><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><span class=\"TextRun SCXW33341746 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW33341746 BCX0\">Die Ein\u00adf\u00fch\u00adrung von <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW33341746 BCX0\">Meta<\/span><span class=\"NormalTextRun SCXW33341746 BCX0\"> AI in Deutsch\u00adland steht unter beson\u00adde\u00adrer Beob\u00adach\u00adtung durch Daten\u00adschutz\u00adbe\u00adh\u00f6r\u00adden und poli\u00adti\u00adsche Gre\u00admi\u00aden. Die euro\u00adp\u00e4i\u00adsche Daten\u00adschutz-Grund\u00adver\u00adord\u00adnung (DSGVO) stellt hohe Anfor\u00adde\u00adrun\u00adgen an Trans\u00adpa\u00adrenz und Daten\u00adver\u00adar\u00adbei\u00adtung, die <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW33341746 BCX0\">Meta<\/span><span class=\"NormalTextRun SCXW33341746 BCX0\"> erf\u00fcl\u00adlen muss. Zus\u00e4tz\u00adlich gewinnt der geplan\u00adte EU AI Act an Bedeu\u00adtung \u2013 ein Gesetz zur Regu\u00adlie\u00adrung K\u00fcnst\u00adli\u00adcher Intel\u00adli\u00adgenz, das hohe Risi\u00adken durch auto\u00adma\u00adti\u00adsier\u00adte Sys\u00adte\u00adme ein\u00add\u00e4m\u00admen soll. F\u00fcr <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW33341746 BCX0\">Meta<\/span><span class=\"NormalTextRun SCXW33341746 BCX0\"> bedeu\u00adtet das: KI-Funk\u00adtio\u00adnen m\u00fcs\u00adsen recht\u00adlich sau\u00adber doku\u00admen\u00adtiert, sicher imple\u00admen\u00adtiert und klar gekenn\u00adzeich\u00adnet sein, bevor sie hier\u00adzu\u00adlan\u00adde breit aus\u00adge\u00adrollt wer\u00adden d\u00fcrfen.<\/span><\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">    <div class=\"infobox floatr\">\n        <div class=\"infobox-info-icon-container\">\n            <div class=\"infobox-info-icon\"><\/div>\n        <\/div>\n        <div class=\"headline\"><a name=\"so-nutzt-du-meta-ai-sicher-bewusst\"><\/a><h3>So nutzt du Meta AI sicher &amp; bewusst<\/h3><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<ul>\n<li><b><span data-contrast=\"auto\">Daten\u00adschutz im Blick behal\u00adten: <\/span><\/b><span data-contrast=\"auto\">Pr\u00fc\u00adfe<\/span> <span data-contrast=\"auto\">Ein\u00adstel\u00adlun\u00adgen in Whats\u00adApp &amp; Insta\u00adgram regel\u00adm\u00e4\u00ad\u00dfig. Deak\u00adti\u00advie\u00adre, wenn m\u00f6g\u00adlich, per\u00adso\u00adna\u00adli\u00adsier\u00adte Wer\u00adbung und KI-Vorschl\u00e4ge.<\/span><\/li>\n<li><b><span data-contrast=\"auto\">KI kri\u00adtisch hin\u00adter\u00adfra\u00adgen: <\/span><\/b><span data-contrast=\"auto\">Nicht alles glau\u00adben: Kommt die Ant\u00adwort von einem Men\u00adschen oder der KI? Pr\u00fc\u00adfe Inhal\u00adte auf Plausibilit\u00e4t.<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Digi\u00adta\u00adle Pau\u00adsen ein\u00adpla\u00adnen:<\/span><\/b><span data-contrast=\"auto\"> Lass dich nicht von KI-Inhal\u00adten lei\u00adten. Nut\u00adze den Fokus-Modus und schal\u00adte bewusst ab.<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Aktu\u00adell blei\u00adben:<\/span><\/b><span data-contrast=\"auto\"> Tech\u00adnik- &amp; Daten\u00adschutz\u00adnews lesen, denn KI-Funk\u00adtio\u00adnen ent\u00adwi\u00adckeln sich st\u00e4n\u00addig weiter.<\/span><\/li>\n<\/ul>\n\n\t\t<\/div>\n\t<\/div>\n    <\/div>\n\n    <\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"product-integration_slider\" data-snippet=\"108594\">\n    <div class=\"slider\" id=\"slider_108594\" data-slick=\"{&quot;autoplay&quot;:false,&quot;arrows&quot;:true,&quot;dots&quot;:false,&quot;infinite&quot;:true,&quot;slidesToShow&quot;:3,&quot;slidesToScroll&quot;:1,&quot;centerMode&quot;:true,&quot;centerPadding&quot;:&quot;0px&quot;}\">\n    <div class=\"slider__slide\">\n      <div class=\"teaser-headline-block\">\n        <div class=\"teaser-headline\">\n          Pas\u00adsend&nbsp;dazu&nbsp;<\/div>\n      <\/div>\n      <a class=\"link\" target=\"_blank\">\n        <div class=\"product-image-container\">\n          <img class=\"product-image\">\n        <\/div>\n        <div class=\"brand\"><\/div>\n        <div class=\"title\"><\/div>\n        <div class=\"rating\">\n          <div class=\"rating-stars\">\n                          <div class=\"rating-star\">\n                <i class=\"fa fa-star background\"><\/i>\n                <i class=\"fa fa-star foreground\"><\/i>\n              <\/div>\n                                      <div class=\"rating-star\">\n                <i class=\"fa fa-star background\"><\/i>\n                <i class=\"fa fa-star foreground\"><\/i>\n              <\/div>\n                                      <div class=\"rating-star\">\n                <i class=\"fa fa-star background\"><\/i>\n                <i class=\"fa fa-star foreground\"><\/i>\n              <\/div>\n                                      <div class=\"rating-star\">\n                <i class=\"fa fa-star background\"><\/i>\n                <i class=\"fa fa-star foreground\"><\/i>\n              <\/div>\n                                      <div class=\"rating-star\">\n                <i class=\"fa fa-star background\"><\/i>\n                <i class=\"fa fa-star foreground\"><\/i>\n              <\/div>\n                                  <\/div>\n        <\/div>\n        <div class=\"price-and-button-container\">\n          <div class=\"price\">\n            <div class=\"old-price-container\">\n              <div class=\"discount\"><\/div>\n              <div class=\"old-price thousand-seperators\"><\/div>\n            <\/div>\n            <div class=\"current-price thousand-seperators\"><\/div>\n          <\/div>\n          <div class=\"bottom\">\n            <div class=\"call-to-action\">\n              <div class=\"button\">\n                Jetzt kaufen&nbsp;<\/div>\n            <\/div>\n          <\/div>\n        <\/div>\n      <\/a>\n    <\/div>\n  <\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"headline\"><a name=\"meta-ai-fortschritt-mit-verantwortung-nutzen\"><\/a><h2>Meta AI \u2013 Fort\u00adschritt mit Ver\u00adant\u00adwor\u00adtung nutzen<\/h2><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><span class=\"TextRun SCXW78337758 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW78337758 BCX0\">Meta<\/span><span class=\"NormalTextRun SCXW78337758 BCX0\"> AI bringt span\u00adnen\u00adde Inno\u00adva\u00adtio\u00adnen in die sozia\u00adlen Netz\u00adwer\u00adke und ver\u00ad\u00e4n\u00addert den digi\u00adta\u00adlen All\u00adtag vie\u00adler Nut\u00adzer<\/span><span class=\"NormalTextRun SCXW78337758 BCX0\">*<\/span><span class=\"NormalTextRun SCXW78337758 BCX0\">innen grund\u00adle\u00adgend. Ob smar\u00adte Assis\u00adten\u00adten, krea\u00adti\u00adve Tools oder per\u00adso\u00adna\u00adli\u00adsier\u00adte Inhal\u00adte \u2013 die M\u00f6g\u00adlich\u00adkei\u00adten sind viel\u00adf\u00e4l\u00adtig und kom\u00adfor\u00adta\u00adbel. Gleich\u00adzei\u00adtig wirft die KI-Inte\u00adgra\u00adti\u00adon wich\u00adti\u00adge Fra\u00adgen zu Daten\u00adschutz, Infor\u00adma\u00adti\u00adons\u00adsi\u00adcher\u00adheit und Medi\u00aden\u00adkom\u00adpe\u00adtenz auf. Deepf\u00adakes, Fil\u00adter\u00adbla\u00adsen oder \u00fcber\u00adm\u00e4\u00ad\u00dfi\u00adge Auto\u00adma\u00adti\u00adsie\u00adrung k\u00f6n\u00adnen pro\u00adble\u00adma\u00adtisch wer\u00adden, wenn sie unre\u00adflek\u00adtiert genutzt wer\u00adden. In Deutsch\u00adland ste\u00adhen vie\u00adle Funk\u00adtio\u00adnen noch am Anfang \u2013 beglei\u00adtet von stren\u00adgen gesetz\u00adli\u00adchen Anfor\u00adde\u00adrun\u00adgen. Umso wich\u00adti\u00adger ist ein bewuss\u00adter, infor\u00admier\u00adter Umgang mit der neu\u00aden Tech\u00adno\u00adlo\u00adgie. Wer <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW78337758 BCX0\">Meta<\/span><span class=\"NormalTextRun SCXW78337758 BCX0\"> AI mit Bedacht nutzt, pro\u00adfi\u00adtiert von den Vor\u00adtei\u00adlen \u2013 ohne dabei die Kon\u00adtrol\u00adle \u00fcber eige\u00adne Daten und digi\u00adta\u00adle Gewohn\u00adhei\u00adten zu verlieren.<\/span><\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Meta AI zieht in rasan\u00adtem Tem\u00adpo in die sozia\u00adlen Netz\u00adwer\u00adke ein \u2013 von Whats\u00adApp \u00fcber Insta\u00adgram bis Face\u00adbook. Der US-Tech-Gigant Meta (ehe\u00admals Face\u00adbook Inc.) inte\u00adgriert sei\u00adne K\u00fcnst\u00adli\u00adche Intel\u00adli\u00adgenz tief in die Apps, die t\u00e4g\u00adlich von Mil\u00adli\u00adar\u00adden Men\u00adschen welt\u00adweit genutzt wer\u00adden. Die neue Tech\u00adno\u00adlo\u00adgie ver\u00adspricht mehr Kom\u00adfort, per\u00adso\u00adna\u00adli\u00adsier\u00adte Inhal\u00adte und smar\u00adte Assis\u00adten\u00adten \u2013 direkt im&nbsp;Chat,&nbsp;[\u2026]","protected":false},"author":140,"featured_media":104114,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[35467,35463,35462],"tags":[32,123,309],"class_list":["post-104142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apps","category-mobile-geraete","category-work-connect","tag-app","tag-facebook","tag-whatsapp"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Meta AI auf WhatsApp &amp; Instagram: Chancen &amp; Risiken | OTTO<\/title>\n<meta name=\"description\" content=\"Meta AI in WhatsApp, Instagram &amp; Co. \u2013 mit smarten Funktionen, aber auch Risiken. 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