{"id":103200,"date":"2025-02-17T10:34:21","date_gmt":"2025-02-17T09:34:21","guid":{"rendered":"\/updated\/?p=103200"},"modified":"2025-02-17T13:44:43","modified_gmt":"2025-02-17T12:44:43","slug":"erlebe-otto-live-shopping-im-audi-q6-e-tron","status":"publish","type":"post","link":"https:\/\/www.otto.de\/updated\/erlebe-otto-live-shopping-im-audi-q6-e-tron-103200\/","title":{"rendered":"Erle\u00adbe OTTO Live Shop\u00adping im Audi Q6 e\u2011tron!"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><strong><span class=\"TextRun MacChromeBold SCXW219005472 BCX8\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW219005472 BCX8\">OTTO bringt sein inno\u00adva\u00adti\u00adves \u201e<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW219005472 BCX8\">Shop\u00adtain\u00adment<\/span><span class=\"NormalTextRun SCXW219005472 BCX8\">\u201c jetzt direkt ins Auto. Mit der neu\u00ades\u00adten Ent\u00adwick\u00adlung <\/span><span class=\"NormalTextRun SCXW219005472 BCX8\">wird <\/span><span class=\"NormalTextRun SCXW219005472 BCX8\">Live<\/span><span class=\"NormalTextRun SCXW219005472 BCX8\">-<\/span><span class=\"NormalTextRun SCXW219005472 BCX8\">Shop\u00adping<\/span> <span class=\"NormalTextRun SCXW219005472 BCX8\">f\u00fcr dich <\/span><span class=\"NormalTextRun SCXW219005472 BCX8\">im Audi Q6 e-<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW219005472 BCX8\">tron<\/span><span class=\"NormalTextRun SCXW219005472 BCX8\"> m\u00f6g\u00adlich. Die\u00adse span\u00adnen\u00adde Erwei\u00adte\u00adrung zeigt, wie OTTO sei\u00adne Inhal\u00adte auf immer mehr Kan\u00e4\u00adle bringt und dabei auch unge\u00adw\u00f6hn\u00adli\u00adche Wege geht, <\/span><span class=\"NormalTextRun SCXW219005472 BCX8\">um <\/span><span class=\"NormalTextRun SCXW219005472 BCX8\">ein<\/span><span class=\"NormalTextRun SCXW219005472 BCX8\"> inspi\u00adra\u00adti\u00adves <\/span><span class=\"NormalTextRun SCXW219005472 BCX8\">Ein\u00adkaufs\u00ader\u00adleb\u00adnis <\/span><span class=\"NormalTextRun SCXW219005472 BCX8\">\u00fcber\u00adall zu erm\u00f6g\u00adli\u00adchen<\/span><span class=\"NormalTextRun SCXW219005472 BCX8\">.<\/span><\/span><\/strong><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><nav class=\"toc\"><h2 class=\"toc--headline\">Das erfahrt ihr gleich<\/h2><ul class=\"toc--links\"><li><a href=\"#wie-das-shopping-in-dein-auto-kommt\">Wie das Shop\u00adping in dein Auto&nbsp;kommt<\/a><\/li><li><a href=\"#sofort-kauf-per-qr-code\">Sofort-Kauf per QR-Code<\/a><\/li><li><a href=\"#innovative-werbung-und-nachhaltige-software\">Inno\u00adva\u00adti\u00adve Wer\u00adbung und nach\u00adhal\u00adti\u00adge Software<\/a><\/li><\/ul><\/nav><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"headline toc--item\"><a name=\"wie-das-shopping-in-dein-auto-kommt\"><\/a><h2>Wie das Shop\u00adping in dein Auto&nbsp;kommt<\/h2><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><span class=\"TextRun SCXW111823950 BCX8\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW111823950 BCX8\" data-ccp-parastyle=\"Normal0\" data-ccp-parastyle-defn=\"{&quot;ObjectId&quot;:&quot;6f27e3cc-9ddb-4fa4-b1b0-4d6104cbfbff|43&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:[469775450,&quot;Normal0&quot;,201340122,&quot;2&quot;,134234082,&quot;true&quot;,134233614,&quot;true&quot;,469778129,&quot;Normal0&quot;,335572020,&quot;1&quot;,469777841,&quot;Calibri&quot;,469777842,&quot;Calibri&quot;,469777843,&quot;Calibri&quot;,469777844,&quot;Calibri&quot;,469769226,&quot;Calibri&quot;,268442635,&quot;24&quot;]}\">Jedes Jahr fin\u00addet zu Beginn des Jah\u00adres die CES in Ame\u00adri\u00adka statt. Neben den neu\u00ades\u00adten Smart\u00adphones, Fern\u00adse\u00adhern und <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW111823950 BCX8\" data-ccp-parastyle=\"Normal0\">Smart<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW111823950 BCX8\" data-ccp-parastyle=\"Normal0\">h<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW111823950 BCX8\" data-ccp-parastyle=\"Normal0\">ome<\/span><span class=\"NormalTextRun SCXW111823950 BCX8\" data-ccp-parastyle=\"Normal0\">-<\/span><span class=\"NormalTextRun SCXW111823950 BCX8\" data-ccp-parastyle=\"Normal0\">Gad\u00adgets wer\u00adden dort seit eini\u00adgen Jah\u00adren auch aktu\u00adel\u00adle Ent\u00adwick\u00adlun\u00adgen aus der Auto\u00admo\u00adbil-Bran\u00adche vor\u00adge\u00adstellt. <\/span><span class=\"NormalTextRun SCXW111823950 BCX8\" data-ccp-parastyle=\"Normal0\">Autos sind heut\u00adzu\u00adta\u00adge <\/span><span class=\"NormalTextRun SCXW111823950 BCX8\" data-ccp-parastyle=\"Normal0\">smar\u00adter<\/span><span class=\"NormalTextRun SCXW111823950 BCX8\" data-ccp-parastyle=\"Normal0\"> denn je und die Dis\u00adplays und Touch\u00adscreens wer\u00adden schon lan\u00adge nicht mehr nur f\u00fcr die Ein\u00adstel\u00adlun\u00adgen der L\u00fcf\u00adtung oder die Navi\u00adga\u00adti\u00adon genutzt. Egal ob Enter\u00adtain\u00adment per in-Apps, wie You\u00adTube oder Hil\u00adfe beim Navi\u00adgie\u00adren und Par\u00adken, per <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW111823950 BCX8\" data-ccp-parastyle=\"Normal0\">easy\u00adPark<\/span><span class=\"NormalTextRun SCXW111823950 BCX8\" data-ccp-parastyle=\"Normal0\"> \u2013 inter\u00adak\u00adti\u00adve Nut\u00adzung der Screens ist an der Tages\u00adord\u00adnung. Beson\u00adders bei Elek\u00adtro<\/span><span class=\"NormalTextRun SCXW111823950 BCX8\" data-ccp-parastyle=\"Normal0\">a<\/span><span class=\"NormalTextRun SCXW111823950 BCX8\" data-ccp-parastyle=\"Normal0\">utos sind die Fahrer*innen froh um jede Ablen\u00adkung w\u00e4h\u00adrend eines Lade\u00advor\u00adgangs. <\/span><span class=\"NormalTextRun SCXW111823950 BCX8\" data-ccp-parastyle=\"Normal0\">OTTO <\/span><span class=\"NormalTextRun SCXW111823950 BCX8\" data-ccp-parastyle=\"Normal0\">hat sich des\u00adhalb mit der Volks\u00adwa\u00adgen Group (Volks\u00adwa\u00adgen, Audi, Sko\u00adda, Seat, Cup\u00adra, Por\u00adsche) einen hoch\u00adran\u00adgi\u00adgen Part\u00adner ins Boot geholt, <\/span><span class=\"NormalTextRun SCXW111823950 BCX8\" data-ccp-parastyle=\"Normal0\">mona\u00adte\u00adlang get\u00fcf\u00adtelt und gefeilt<\/span><span class=\"NormalTextRun SCXW111823950 BCX8\" data-ccp-parastyle=\"Normal0\"> und par\u00adal\u00adlel zur dies\u00adj\u00e4h\u00adri\u00adgen CES ihre neu\u00ades\u00adte Inno\u00adva\u00adti\u00adon vor\u00adge\u00adstellt<\/span><span class=\"NormalTextRun SCXW111823950 BCX8\" data-ccp-parastyle=\"Normal0\">: <\/span><span class=\"NormalTextRun SCXW111823950 BCX8\" data-ccp-parastyle=\"Normal0\">Live<\/span><span class=\"NormalTextRun SCXW111823950 BCX8\" data-ccp-parastyle=\"Normal0\">-<\/span><span class=\"NormalTextRun SCXW111823950 BCX8\" data-ccp-parastyle=\"Normal0\">Shop\u00adping<\/span><span class=\"NormalTextRun SCXW111823950 BCX8\" data-ccp-parastyle=\"Normal0\"> direkt im&nbsp;Auto.<\/span><\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n  <div class=\"slick-gallery-wrapper gallery-no-padding\" data-number-of-slides=\"1\">\n    <div class=\"slick-gallery should-lightbox \" id=\"slick_gallery_ysdn5mdYDiGGWAjEaZmQ\">\n              <figure>\n  <div class=\"img-small-container\">\n    <div class=\"img-small-hover-background\"><\/div>\n    <picture>\n                                <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/02\/live-shopping-5-1080x615.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 360px) and (-webkit-min-device-pixel-ratio: 2.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/02\/live-shopping-5-1080x615.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 360px) and (-webkit-min-device-pixel-ratio: 2.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/02\/live-shopping-5-720x410.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 360px) and (-webkit-min-device-pixel-ratio: 1.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/02\/live-shopping-5-720x410.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 360px) and (-webkit-min-device-pixel-ratio: 1.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/02\/live-shopping-5-360x205.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 360px)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/02\/live-shopping-5-360x205.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 360px)\">\n                    <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/02\/live-shopping-5-1680x945.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 560px) and (-webkit-min-device-pixel-ratio: 2.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/02\/live-shopping-5-1680x945.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 560px) and (-webkit-min-device-pixel-ratio: 2.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/02\/live-shopping-5-1120x630.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 560px) and (-webkit-min-device-pixel-ratio: 1.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/02\/live-shopping-5-1120x630.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 560px) and (-webkit-min-device-pixel-ratio: 1.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/02\/live-shopping-5-560x315.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 560px)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/02\/live-shopping-5-560x315.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 560px)\">\n                    <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/02\/live-shopping-5-2304x1296.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 767px) and (-webkit-min-device-pixel-ratio: 2.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/02\/live-shopping-5-2304x1296.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 767px) and (-webkit-min-device-pixel-ratio: 2.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/02\/live-shopping-5-1536x864.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 767px) and (-webkit-min-device-pixel-ratio: 1.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/02\/live-shopping-5-1536x864.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 767px) and (-webkit-min-device-pixel-ratio: 1.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/02\/live-shopping-5-768x432.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 767px)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/02\/live-shopping-5-768x432.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 767px)\">\n                    <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/02\/live-shopping-5-1680x945.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 991px) and (-webkit-min-device-pixel-ratio: 2.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/02\/live-shopping-5-1680x945.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 991px) and (-webkit-min-device-pixel-ratio: 2.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/02\/live-shopping-5-1120x630.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 991px) and (-webkit-min-device-pixel-ratio: 1.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/02\/live-shopping-5-1120x630.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 991px) and (-webkit-min-device-pixel-ratio: 1.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/02\/live-shopping-5-560x315.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 991px)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/02\/live-shopping-5-560x315.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 991px)\">\n        <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/02\/live-shopping-5-2304x1296.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(-webkit-min-device-pixel-ratio: 2.5)\" type=\"image\/webp\">\n  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/02\/live-shopping-5-2304x1296.jpg?theia_smart_thumbnails_file_version=2\" media=\"(-webkit-min-device-pixel-ratio: 2.5)\">\n  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/02\/live-shopping-5-1536x864.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(-webkit-min-device-pixel-ratio: 1.5)\" type=\"image\/webp\">\n  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/02\/live-shopping-5-1536x864.jpg?theia_smart_thumbnails_file_version=2\" media=\"(-webkit-min-device-pixel-ratio: 1.5)\">\n  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/02\/live-shopping-5-768x432.jpg.webp?theia_smart_thumbnails_file_version=2\" type=\"image\/webp\">\n  <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/02\/live-shopping-5-768x432.jpg?theia_smart_thumbnails_file_version=2\" width=\"768\" height=\"432\" title=\"Erlebe OTTO Live Shopping im Audi Q6 e-tron!\" alt=\"Eine Nahaufnahme eines integrierten Displays in einem Auto. Darauf ist eine Auflistung der in-Car-Apps zu sehen. In der Mitte steht OTTO Live Shopping.\" class=\"img-responsive img-small\" data-copyright=\"\u00a9 2025 UPDATED\" data-post-excerpt=\"Mit dem OTTO Live Shopping bist du unterwegs gut entertaint.\" data-light-value=\"dark\" data-zoom-width=\"2560\" data-zoom-height=\"1707\" data-zoom-src=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/02\/live-shopping-5.jpg\">\n                    <div class=\"caption dark\">\n          <small>\n            \u00a9 2025 UPDATED&nbsp;<\/small>\n        <\/div>\n          <\/picture>\n  <\/div>\n      <figcaption class=\"post-excerpt\">\n      Mit dem OTTO Live Shop\u00adping bist du unter\u00adwegs gut entertaint.&nbsp;<\/figcaption>\n  <\/figure>\n          <\/div>\n    <div class=\"progress-bars\"><\/div>\n    <div class=\"zoom-icon-wrapper\">\n      <div class=\"zoom-icon\"><\/div>\n    <\/div>\n  <\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"headline toc--item\"><a name=\"sofort-kauf-per-qr-code\"><\/a><h2>Sofort-Kauf per QR-Code<\/h2><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><span class=\"TextRun SCXW119231051 BCX8\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW119231051 BCX8\" data-ccp-parastyle=\"Normal0\" data-ccp-parastyle-defn=\"{&quot;ObjectId&quot;:&quot;6f27e3cc-9ddb-4fa4-b1b0-4d6104cbfbff|43&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:[469775450,&quot;Normal0&quot;,201340122,&quot;2&quot;,134234082,&quot;true&quot;,134233614,&quot;true&quot;,469778129,&quot;Normal0&quot;,335572020,&quot;1&quot;,469777841,&quot;Calibri&quot;,469777842,&quot;Calibri&quot;,469777843,&quot;Calibri&quot;,469777844,&quot;Calibri&quot;,469769226,&quot;Calibri&quot;,268442635,&quot;24&quot;]}\">Mit <\/span><span class=\"NormalTextRun SCXW119231051 BCX8\" data-ccp-parastyle=\"Normal0\">dem neu\u00aden Video-Play\u00ader f\u00fcr PKW kannst du nun also die Dis\u00adplays dei\u00adnes Info\u00adtain\u00adment-Sys\u00adtems nut\u00adzen, um Live<\/span><span class=\"NormalTextRun SCXW119231051 BCX8\" data-ccp-parastyle=\"Normal0\">-<\/span><span class=\"NormalTextRun SCXW119231051 BCX8\" data-ccp-parastyle=\"Normal0\">Shop\u00adping<\/span><span class=\"NormalTextRun SCXW119231051 BCX8\" data-ccp-parastyle=\"Normal0\">-<\/span><span class=\"NormalTextRun SCXW119231051 BCX8\" data-ccp-parastyle=\"Normal0\">Shows von OTTO zu schau\u00aden. Dei\u00adne Mit\u00adrei\u00adsen\u00adden k\u00f6n\u00adnen auf dem Beifahrer*innensitz im Audi Q6 e-<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW119231051 BCX8\" data-ccp-parastyle=\"Normal0\">tron<\/span><span class=\"NormalTextRun SCXW119231051 BCX8\" data-ccp-parastyle=\"Normal0\"> mit sei\u00adnem spe\u00adzi\u00adel\u00adlen Dis\u00adplay sogar w\u00e4h\u00adrend der Fahrt den Ser\u00advice nut\u00adzen. Inter\u00adak\u00adtio\u00adnen, wie Chat\u00adten, das Auf\u00adru\u00adfen der Pro\u00addukt-Detail\u00adsei\u00adte, das Mer\u00adken auf der Wunsch\u00adlis\u00adte und auch das Abschlie\u00ad\u00dfen eines Kaufs, sind dann \u00fcber ein Smart\u00adphone m\u00f6g\u00adlich. \u00dcber QR-Codes auf den Dis\u00adplays in dei\u00adnem Audi kannst du dazu die Br\u00fc\u00adcke zu dei\u00adnem Han\u00addy schlagen.<\/span><\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"headline toc--item\"><a name=\"innovative-werbung-und-nachhaltige-software\"><\/a><h2>Inno\u00adva\u00adti\u00adve Wer\u00adbung und nach\u00adhal\u00adti\u00adge Software<\/h2><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><span class=\"TextRun SCXW143179096 BCX8\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW143179096 BCX8\">Schon seit eini\u00adger Zeit spielt OTTO sei\u00adnen \u201e<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW143179096 BCX8\">Shop\u00adtain\u00adment<\/span><span class=\"NormalTextRun SCXW143179096 BCX8\">\u201c-Con\u00adtent auf den <\/span><span class=\"NormalTextRun SCXW143179096 BCX8\">Screens der Nutzer*innen. Das sind TVs, Tablets<\/span><span class=\"NormalTextRun SCXW143179096 BCX8\">, Vir\u00adtu\u00adal-Rea\u00adli\u00adty-Head\u00adsets<\/span><span class=\"NormalTextRun SCXW143179096 BCX8\"> und ande\u00adre Smart Home-Ger\u00e4\u00adte, die <\/span><span class=\"NormalTextRun SCXW143179096 BCX8\">be<\/span><span class=\"NormalTextRun SCXW143179096 BCX8\">reits ein <\/span><span class=\"NormalTextRun SCXW143179096 BCX8\">OTTO-Ein\u00adkaufs\u00ader\u00adleb\u00adnis erm\u00f6g\u00adli\u00adchen<\/span><span class=\"NormalTextRun SCXW143179096 BCX8\">. <\/span><span class=\"NormalTextRun SCXW143179096 BCX8\">Bereits 2023 wur\u00adde <\/span><span class=\"NormalTextRun SCXW143179096 BCX8\">dann <\/span><span class=\"NormalTextRun SCXW143179096 BCX8\">die Zusam\u00admen\u00adar\u00adbeit von OTTO und der VW Group auf der IAA in M\u00fcn\u00adchen ange\u00adk\u00fcn\u00addigt. Im Rah\u00admen des\u00adsen wur\u00adde mit OSP die Live Shop\u00adping- und Kurz-Video-Soft\u00adware MOVEX erwei\u00adtert und <\/span><span class=\"NormalTextRun SCXW143179096 BCX8\">den neu\u00aden<\/span><span class=\"NormalTextRun SCXW143179096 BCX8\"> Play\u00ader f\u00fcr PKW ent\u00adwi\u00adckelt. <\/span><span class=\"NormalTextRun SCXW143179096 BCX8\">Die Soft\u00adware basiert auf Android und gilt somit als <\/span><span class=\"NormalTextRun SCXW143179096 BCX8\">nach\u00adhal\u00adtig und zukunftssicher.<\/span><\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n  <div class=\"slick-gallery-wrapper \" data-number-of-slides=\"2\">\n    <div class=\"slick-gallery should-lightbox \" id=\"slick_gallery_ZOmBgSCejA436UKBnz0g\">\n              <figure>\n  <div class=\"img-small-container\">\n    <div class=\"img-small-hover-background\"><\/div>\n    <picture>\n                                <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/02\/live-shopping-3-1080x615.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 360px) and (-webkit-min-device-pixel-ratio: 2.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/02\/live-shopping-3-1080x615.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 360px) and (-webkit-min-device-pixel-ratio: 2.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/02\/live-shopping-3-720x410.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 360px) and (-webkit-min-device-pixel-ratio: 1.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/02\/live-shopping-3-720x410.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 360px) and (-webkit-min-device-pixel-ratio: 1.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/02\/live-shopping-3-360x205.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 360px)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/02\/live-shopping-3-360x205.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 360px)\">\n                    <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/02\/live-shopping-3-1680x945.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 560px) and (-webkit-min-device-pixel-ratio: 2.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/02\/live-shopping-3-1680x945.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 560px) and (-webkit-min-device-pixel-ratio: 2.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/02\/live-shopping-3-1120x630.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 560px) and (-webkit-min-device-pixel-ratio: 1.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/02\/live-shopping-3-1120x630.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 560px) and (-webkit-min-device-pixel-ratio: 1.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/02\/live-shopping-3-560x315.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 560px)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/02\/live-shopping-3-560x315.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 560px)\">\n                    <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/02\/live-shopping-3-2304x1296.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 767px) and (-webkit-min-device-pixel-ratio: 2.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/02\/live-shopping-3-2304x1296.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 767px) and (-webkit-min-device-pixel-ratio: 2.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/02\/live-shopping-3-1536x864.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 767px) and (-webkit-min-device-pixel-ratio: 1.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/02\/live-shopping-3-1536x864.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 767px) and (-webkit-min-device-pixel-ratio: 1.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/02\/live-shopping-3-768x432.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 767px)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/02\/live-shopping-3-768x432.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 767px)\">\n                    <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/02\/live-shopping-3-1680x945.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 991px) and (-webkit-min-device-pixel-ratio: 2.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/02\/live-shopping-3-1680x945.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 991px) and (-webkit-min-device-pixel-ratio: 2.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/02\/live-shopping-3-1120x630.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 991px) and (-webkit-min-device-pixel-ratio: 1.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/02\/live-shopping-3-1120x630.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 991px) and (-webkit-min-device-pixel-ratio: 1.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/02\/live-shopping-3-560x315.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 991px)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/02\/live-shopping-3-560x315.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 991px)\">\n        <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/02\/live-shopping-3-2304x1296.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(-webkit-min-device-pixel-ratio: 2.5)\" type=\"image\/webp\">\n  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/02\/live-shopping-3-2304x1296.jpg?theia_smart_thumbnails_file_version=2\" media=\"(-webkit-min-device-pixel-ratio: 2.5)\">\n  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/02\/live-shopping-3-1536x864.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(-webkit-min-device-pixel-ratio: 1.5)\" type=\"image\/webp\">\n  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/02\/live-shopping-3-1536x864.jpg?theia_smart_thumbnails_file_version=2\" media=\"(-webkit-min-device-pixel-ratio: 1.5)\">\n  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/02\/live-shopping-3-768x432.jpg.webp?theia_smart_thumbnails_file_version=2\" type=\"image\/webp\">\n  <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/02\/live-shopping-3-768x432.jpg?theia_smart_thumbnails_file_version=2\" width=\"768\" height=\"432\" title=\"Erlebe OTTO Live Shopping im Audi Q6 e-tron!\" alt=\"Eine Nahaufnahme eines integrierten Displays in einem Auto. Darauf ist ein Live Shopping Stream von OTTO zu sehen: links ein Moderator, mittig eine Auflistung von Produkten und rechts ein einzelnes Produkt mit einem QR Code.\" class=\"img-responsive img-small\" data-copyright=\"\u00a9 2025 UPDATED\" data-post-excerpt=\"Deine Mitfahrer*innen im Audi Q6 e-tron k\u00f6nnen sogar w\u00e4hrend der Fahrt das Live Shopping verfolgen.\" data-light-value=\"dark\" data-zoom-width=\"2560\" data-zoom-height=\"1707\" data-zoom-src=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/02\/live-shopping-3.jpg\">\n                    <div class=\"caption dark\">\n          <small>\n            \u00a9 2025 UPDATED&nbsp;<\/small>\n        <\/div>\n          <\/picture>\n  <\/div>\n      <figcaption class=\"post-excerpt\">\n      Dei\u00adne Mitfahrer*innen im Audi Q6 e\u2011tron k\u00f6n\u00adnen sogar w\u00e4h\u00adrend der Fahrt das Live Shop\u00adping verfolgen.&nbsp;<\/figcaption>\n  <\/figure>\n              <figure>\n  <div class=\"img-small-container\">\n    <div class=\"img-small-hover-background\"><\/div>\n    <picture>\n                                <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/02\/live-shopping-4-1080x615.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 360px) and (-webkit-min-device-pixel-ratio: 2.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/02\/live-shopping-4-1080x615.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 360px) and (-webkit-min-device-pixel-ratio: 2.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/02\/live-shopping-4-720x410.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 360px) and (-webkit-min-device-pixel-ratio: 1.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/02\/live-shopping-4-720x410.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 360px) and (-webkit-min-device-pixel-ratio: 1.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/02\/live-shopping-4-360x205.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 360px)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/02\/live-shopping-4-360x205.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 360px)\">\n                    <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/02\/live-shopping-4-1680x945.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 560px) and (-webkit-min-device-pixel-ratio: 2.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/02\/live-shopping-4-1680x945.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 560px) and (-webkit-min-device-pixel-ratio: 2.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/02\/live-shopping-4-1120x630.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 560px) and (-webkit-min-device-pixel-ratio: 1.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/02\/live-shopping-4-1120x630.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 560px) and (-webkit-min-device-pixel-ratio: 1.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/02\/live-shopping-4-560x315.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 560px)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/02\/live-shopping-4-560x315.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 560px)\">\n                    <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/02\/live-shopping-4-2304x1296.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 767px) and (-webkit-min-device-pixel-ratio: 2.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/02\/live-shopping-4-2304x1296.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 767px) and (-webkit-min-device-pixel-ratio: 2.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/02\/live-shopping-4-1536x864.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 767px) and (-webkit-min-device-pixel-ratio: 1.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/02\/live-shopping-4-1536x864.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 767px) and (-webkit-min-device-pixel-ratio: 1.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/02\/live-shopping-4-768x432.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 767px)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/02\/live-shopping-4-768x432.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 767px)\">\n                    <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/02\/live-shopping-4-1680x945.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 991px) and (-webkit-min-device-pixel-ratio: 2.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/02\/live-shopping-4-1680x945.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 991px) and (-webkit-min-device-pixel-ratio: 2.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/02\/live-shopping-4-1120x630.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 991px) and (-webkit-min-device-pixel-ratio: 1.5)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/02\/live-shopping-4-1120x630.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 991px) and (-webkit-min-device-pixel-ratio: 1.5)\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/02\/live-shopping-4-560x315.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 991px)\" type=\"image\/webp\">\n                  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/02\/live-shopping-4-560x315.jpg?theia_smart_thumbnails_file_version=2\" media=\"(max-width: 991px)\">\n        <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/02\/live-shopping-4-2304x1296.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(-webkit-min-device-pixel-ratio: 2.5)\" type=\"image\/webp\">\n  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/02\/live-shopping-4-2304x1296.jpg?theia_smart_thumbnails_file_version=2\" media=\"(-webkit-min-device-pixel-ratio: 2.5)\">\n  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/02\/live-shopping-4-1536x864.jpg.webp?theia_smart_thumbnails_file_version=2\" media=\"(-webkit-min-device-pixel-ratio: 1.5)\" type=\"image\/webp\">\n  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/02\/live-shopping-4-1536x864.jpg?theia_smart_thumbnails_file_version=2\" media=\"(-webkit-min-device-pixel-ratio: 1.5)\">\n  <source srcset=\"https:\/\/www.otto.de\/updated\/app\/uploads-webp\/uploads\/2025\/02\/live-shopping-4-768x432.jpg.webp?theia_smart_thumbnails_file_version=2\" type=\"image\/webp\">\n  <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/02\/live-shopping-4-768x432.jpg?theia_smart_thumbnails_file_version=2\" width=\"768\" height=\"432\" title=\"Erlebe OTTO Live Shopping im Audi Q6 e-tron!\" alt=\"Eine Nahaufnahme eines integrierten Displays in einem Auto. Darauf sind verschiedene Angebote des OTTO Shops zu sehen.\" class=\"img-responsive img-small\" data-copyright=\"\u00a9 2025 UPDATED\" data-post-excerpt=\"Auch w\u00e4hrend eines Ladevorgangs kannst du dir die neuesten Schn\u00e4ppchen ansehen.\" data-light-value=\"dark\" data-zoom-width=\"2560\" data-zoom-height=\"1707\" data-zoom-src=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/02\/live-shopping-4.jpg\">\n                    <div class=\"caption dark\">\n          <small>\n            \u00a9 2025 UPDATED&nbsp;<\/small>\n        <\/div>\n          <\/picture>\n  <\/div>\n      <figcaption class=\"post-excerpt\">\n      Auch w\u00e4h\u00adrend eines Lade\u00advor\u00adgangs kannst du dir die neu\u00ades\u00adten Schn\u00e4pp\u00adchen ansehen.&nbsp;<\/figcaption>\n  <\/figure>\n          <\/div>\n    <div class=\"progress-bars\"><\/div>\n    <div class=\"zoom-icon-wrapper\">\n      <div class=\"zoom-icon\"><\/div>\n    <\/div>\n  <\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"headline\"><a name=\"mobiles-shopping-der-zukunft\"><\/a><h2>Mobi\u00adles Shop\u00adping der Zukunft<\/h2><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><span class=\"TextRun SCXW18915542 BCX8\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW18915542 BCX8\">OTTO zeigt also mit die\u00adser Inno\u00adva\u00adti\u00adon, wie die Zukunft des Shop\u00adpings aus\u00adse\u00adhen kann. L<\/span><span class=\"NormalTextRun SCXW18915542 BCX8\">ive-<\/span><span class=\"NormalTextRun SCXW18915542 BCX8\">Shop\u00adping im Auto bie\u00adtet <\/span><span class=\"NormalTextRun SCXW18915542 BCX8\">dir <\/span><span class=\"NormalTextRun SCXW18915542 BCX8\">eine neue, span\u00adnen\u00adde M\u00f6g\u00adlich\u00adkeit, Pro\u00adduk\u00adte zu ent\u00adde\u00adcken und direkt zu kau\u00adfen. Die\u00adse Ent\u00adwick\u00adlung ist ein wei\u00adte\u00adrer Schritt in der Evo\u00adlu\u00adti\u00adon des Auto\u00admo\u00adbil\u00admark\u00adtes und zeigt, wie wich\u00adtig ver\u00adnetz\u00adte Tech\u00adno\u00adlo\u00adgien und neue Touch\u00adpoints f\u00fcr die Zukunft sind.<\/span><\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"OTTO bringt sein inno\u00adva\u00adti\u00adves \u201eShop\u00adtain\u00adment\u201c jetzt direkt ins Auto. Mit der neu\u00ades\u00adten Ent\u00adwick\u00adlung wird Live-Shop\u00adping f\u00fcr dich im Audi Q6 e\u2011tron m\u00f6g\u00adlich. Die\u00adse span\u00adnen\u00adde Erwei\u00adte\u00adrung zeigt, wie OTTO sei\u00adne Inhal\u00adte auf immer mehr Kan\u00e4\u00adle bringt und dabei auch unge\u00adw\u00f6hn\u00adli\u00adche Wege geht, um ein inspi\u00adra\u00adti\u00adves Ein\u00adkaufs\u00ader\u00adleb\u00adnis \u00fcber\u00adall zu erm\u00f6g\u00adli\u00adchen. Das erfahrt ihr gleich\u00adWie das Shop\u00adping&nbsp;in&nbsp;[\u2026]","protected":false},"author":132,"featured_media":103160,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[35485,35482,35481],"tags":[],"class_list":["post-103200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-auto-reisen","category-mobilitaet","category-move-play"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>OTTO Live Shopping im Audi Q6 e-tron | OTTO<\/title>\n<meta name=\"description\" content=\"Live Shopping in deinem Auto? OTTO gibt dir dazu mit einer neu entwickelten Kurz-Video-Software und einer Kooperation mit der Volkswagen Group die M\u00f6glichkeit.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.otto.de\/updated\/erlebe-otto-live-shopping-im-audi-q6-e-tron-103200\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Erlebe OTTO Live Shopping im Audi Q6 e-tron!\" \/>\n<meta property=\"og:description\" content=\"Live Shopping in deinem Auto? OTTO gibt dir dazu mit einer neu entwickelten Kurz-Video-Software und einer Kooperation mit der Volkswagen Group die M\u00f6glichkeit.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.otto.de\/updated\/erlebe-otto-live-shopping-im-audi-q6-e-tron-103200\/\" \/>\n<meta property=\"og:site_name\" content=\"UPDATED\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/updated.de\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-17T09:34:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-17T12:44:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/02\/live-shopping-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lukas M\u00fcller\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@updated_de\" \/>\n<meta name=\"twitter:site\" content=\"@updated_de\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lukas M\u00fcller\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.otto.de\/updated\/erlebe-otto-live-shopping-im-audi-q6-e-tron-103200\/\",\"url\":\"https:\/\/www.otto.de\/updated\/erlebe-otto-live-shopping-im-audi-q6-e-tron-103200\/\",\"name\":\"OTTO Live Shopping im Audi Q6 e-tron | OTTO\",\"isPartOf\":{\"@id\":\"https:\/\/www.otto.de\/updated\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.otto.de\/updated\/erlebe-otto-live-shopping-im-audi-q6-e-tron-103200\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.otto.de\/updated\/erlebe-otto-live-shopping-im-audi-q6-e-tron-103200\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.otto.de\/updated\/app\/uploads\/2025\/02\/live-shopping-1.jpg\",\"datePublished\":\"2025-02-17T09:34:21+00:00\",\"dateModified\":\"2025-02-17T12:44:43+00:00\",\"author\":{\"@id\":\"https:\/\/www.otto.de\/updated\/#\/schema\/person\/d940a00747cdf717c65617b0559b230c\"},\"description\":\"Live Shopping in deinem Auto? 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