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our vision and philosophy

OTTO is an e-commerce pioneer. Earlier than others, OTTO recognised the potential and opportunities opened up by an industry that has now been growing rapidly for many years. As a technology-driven company we have developed and designed our own business architecture and functionalities from the very beginning. Thanks to our strong market position and our highly qualified employees, at OTTO we shape a piece of the digital future – every day.

Successfully keeping our place at the front of the pack in the exponential growth of digitisation and technological advance is part of the way we see ourselves. With the sense of responsibility of a family-run company that promotes and encourages social commitment and sustainability, we always put our employees and customers at the very heart of what we do, and this in turn enables us to continue on our successful journey into the future of technology.

4,350 employees have played their part in putting a shared vision for OTTO into words. These words now drive us onward – as a company and as each individual employee.


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