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Marketing

WE LOVE OUR BRAND. AND SO IT’S OUR JOB TO CREATE AND CONSTANTLY MAINTAIN A CLEAR AND ATTRACTIVE EXTERNAL BRAND IMAGE.

This includes Brand Management, which is decisive for large-scale, cross-media brand campaigns, and Operations, responsible for product and assortment advertising. We work to create and maintain a consistent image of OTTO towards customers and interested parties – one which gains in impact, appeal and identification potential with each fresh advertising measure.

In other words, maximum brand radiance and desirability. 

OTTO-Department-Marketing

BUT WE WANT MORE.

And here’s how we do it:

With consistent Corporate Design on all channels. With responsibility for OTTO’s YouTube channel, the Web TV Stylediaries broadcast, online branding specials and competitions. With integrated 360° communication strategies and target-group specific product-offer concepts, as well as through positioning the OTTO brand in premium media and fashion/lifestyle blogs. If you add the management of the cross-topic, cross-assortment Content Pool and everything related to CRM, then you’ve landed right in the middle of the Brand Management team. In line with the Brand and Communication Strategy we develop umbrella campaigns for the brand, such as the current fashion campaign, and also coordinate the multichannel implementation of these campaigns including media planning and networking the individual marketing tools. We work together in interdisciplinary teams in a relaxed atmosphere, have a lot of fun together and value each other highly. Our constant goal is to tell inspiring stories that let customers and connoisseurs alike experience the full attraction of the OTTO brand across all end-devices and channels. 

The Operations team ensures that the OTTO assortments and offers are presented fully in line with CI and strategy – across all online and offline channels. Additionally, the production planning, steering and implementation of all images and data necessary are included in this exciting area of responsibility. In brief, Operations creates OTTO’s advertising materials and makes the product data sexy for the online shop. We love what we do and everyone can feel this in our working atmosphere! The people working here take it as it comes, like to roll their sleeves up and genuinely appreciate each other.

So which team is best for you?

Our teams consist of creative producers, strategists, creative concept designers, direct marketers, consultants, campaign managers, project leads, key account managers and press officers – as well as (online) designers, copywriters, art buyers, graphic artists, photographers and stylists! And right alongside them are also colleagues who create and optimise processes, and others who design and optimise IT systems for advertising. You’re right for a position with us if you’re a business analyst or technical designer of processes and systems, or come from the agency world. And because in Operations we regard every new colleague as a great new addition to the team, we’re already looking forward to meeting you!

YOU’RE LOOKING FORWARD TO MEETING US TOO. CALL IT INTUITION!

For more info: #OTTO, #OttoGroup

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