Skip to content
Open menu/ close
What motivates us


We use technology to be close to our customers; we want to understand your wishes and fulfil them as best as possible.

Relevant offers and services as well as innovative technologies help us do that. As one of the first German retailers, the OTTO-Einzelgesellschaft recognised the significance of the Internet for this industrial sector as early as 1995.

Back then, we launched the first version of today’s largest German online shop OTTO’s recipe for success till this day: to be where the customers are; fulfil their needs and preferences and to accompany them into the future. Today, technologies are the key to implementing innovative ideas. What has OTTO devised in the past few years? An overview.