OTTO (GmbH & Co KG)

For us, it has always been about more than just economic success. It is the lived values that drive our team and have brought us to where we are today. We have therefore continuously expanded OTTO Market and the underlying cooperation models in close cooperation with our partners and will continue to do so. The same applies to the networking of online and offline trade in the context of connected commerce as well as our multifaceted cooperation with influencers in marketing.

: OTTO is evolving from a retailer to a platform. For this purpose, there is the central point of contact OTTO Market for all partners, who want to do business on otto.de. OTTO shares experiences, technologies and infrastructure with you, to continue to mutually grow. A few requirements apply to retailers, who want to sell their products on otto.de starting in 2020. Partners can register at OTTO Market on the page.
: A connection between the stationary retailer and the platform otto.de? It’s possible. OTTO and the ECE, European market leader in the field of shopping centres, have created a cross-channel connection between stationary and online trade. To date, it is the only cooperation between e-commerce and traditional retail trade throughout Germany. Local product ranges from retail companies and branded companies are integrated online on otto.de. The goal: to strengthen stationary trade in the ECE centres and to provide them with a greater reach. Marc O’Polo, Jack Wolfskin, RENO and Ulla Popken are, among others, selected trade partners at the start. For the time being, the new services are available to the retailers, who have shops in one of the 90 ECE Centres in Germany. More information on Connected Commerce can be found in our newsroom.
: We cooperate with influencers on our blogs, social networks and on otto.de, organise workshops and events and are interested in establishing long-term relationships. You operate a successful social media channel or blog and would like to work together with OTT? Then we look forward to suggestions and ideas on how you think such a cooperation could work. Please also send us your media kit and a short presentation to influencer@otto.de.