Key Indicators

Facts and figures about OTTO

Profile
Founded August 17th, 1949
No. of employees 4.500
Revenue in 2017/18 FY 2.956 billion Euros
No. of orders on otto.de up to 10 per second
Visits on otto.de per day on average 1.9 million
Online revenue share more than 90 percent
Mobile visits share more than 65 percent
Range
No. of items on otto.de more than 2.8 million
One-Stop Shopping partners 279
Brands on otto.de approx. 6.800
Specialist Online Shops 7 (schlafwelt.de, cnouch.de, naturloft.de, ekinova.de, privileg.de, neckermann.de,yourhome.de, plentyone.de)
Service & Customer Care
Service employees 2.000
Reachability 98 %
Relation Centres in Germany 16
Reachable 24 hours, 7 days/week, 365 days/year
Services 90
Social Media
Facebook fans more than 976.000 (as of: 03/2018)
Service requests via Facebook more than 200.000 (2017/18)
Twitter followers more than 29.700
Service requests via Twitter approx. 4.000 (2017/18)
YouTube Channel Corporate over 47.3 million video views (2017)
YouTube Channel Roombeez over 7.6 million video views (2017)
YouTube Channel Fashion & Lifestyle over 6 million video views (2017)
Corporate blogs 7 (Two For Fashion, Roombeez, re:blog, Soulfully, Azubi-Blog, devblog, Agile Project Management Blog)
 
 
Management

Management

 
 
 
 
 
 
 
Assortments

Assortments

 
 
 
 
 
 
 
First Mover

First Mover