Key Indicators

Facts and figures about OTTO

Profile
Founded August 17th, 1949
No. of employees 4,500
Revenue in 2016/17 FY 2.724 billion Euros
Online revenue share round 90 percent
Range
No. of items on otto.de more than 2.2 million
One-Stop Shopping partners 151
Brands on otto.de approx. 6,000
Print run main catalogue, page count approx. 3.1 million per season, 1,037 pages
Service & Customer Care
Service employees 2,000
Reachability 97 %
Average waiting time 10 seconds
Relation Centres in Germany 19
Reachable 24 hours, 7 days/week, 365 days/year
Services 90
Social Media
Facebook fans more than 763,000 (as of: 03/2017)
Service requests via Facebook approx. 134,000 (2016/17)
Twitter followers more than 29,000
Service requests via Twitter approx. 4,000 (2016/17)
Google+ more than 106,000
YouTube Corporate Channnel over 11.9 million video views (2015)
YouTube over 6.3 million video views (2015)
Company blogs 7 (Two For Fashion, Roombeez, re:blog, Soulfully, Azubi-Blog, devblog, Agile Project Management Blog)
 
 
Management

Management

 
 
 
 
 
 
 
Assortments

Assortments

 
 
 
 
 
 
 
First Mover

First Mover

 
 
 
 
 
 
 
 
 
 
 
 
 
© Otto (GmbH & Co KG), 22172 HAMBURG