The Internet is our world. OTTO generates well over 90 percent of its combined revenue online. 2.8 million article positions and 6,800 brands from the assortment areas of Fashion, Living, and Multimedia make OTTO the go-to provider for (almost!) any wish. In the past financial year 6.6 million customers ordered online from OTTO. At peak periods otto.de receives up to ten new orders a second.
Did you know that every second washing machine purchased on the Web and every third TV is provided by OTTO? With an assortment of over 100,000 articles and revenues of over 950 million euros in the 2017/18 financial year, OTTO is far and away the German online market leader in the assortment areas of Furniture and Home Furnishing.
Taking it easy isn’t in our DNA. We believe in constant progress and are continuing to develop our business model into a platform. In future we’ll be opening up OTTO’s online shop, technology and customer access much more to our business partners – very probably the most fundamental change at OTTO since taking our first steps in e-commerce in 1995.
Each and every day we work with courage, passion and openness to change on technological innovations to benefit our customers and to make shopping at otto.de an even more positive experience for them.