New logo, new face – OTTO strengthens digital brand
giving its brand identity a makeover and now has a new logo. The continued
development emphasizes the importance of digital brand management to the online
retailer. OTTO also introduces German top model Julia Stegner as its online
OTTO launches sixth dedicated online shop: privileg.de
single company OTTO has launched a dedicated online shop for high-end,
eco-friendly household appliances at privileg.de, a much-loved brand steeped in
OTTO lifestyle study 2015
the shots when buying furniture? What role do over-the-counter retailers and
online shops play when it comes to furniture? And how do preferences differ
across age groups? The representative OTTO lifestyle study 'Wohnstudie 2015' provides qualitative and quantitative answers – all
collated by the independent market-research institute TNS Infratest.
Alongside the most successful OTTO
Christmas campaign of all time – ‘Christmas is in you’ – the online retailer
has also notched up its highest annual revenues to date in the Living Segment.
Roombeez home-furnishings blog launches
www.roombeez.de features five famous interior designers and other guest
bloggers. They all blog for OTTO, offering inspiring new furnishing and
OTTO named Germany's most
innovative large company
The single company OTTO was
named winner of the German prize for innovation Innovationspreis 2014 in the 'Large Companies' category. The jury praised
OTTO's use and integration of predictive analytics software across the entire
product lifecycle as an outstanding example of a successful Big Data project
from a German company.
cnouch.de – the new specialist online
shop for everyone’s dream sofa
OTTO customers can now shop
with ease at cnouch.de for comfy sofas and couches plus matching home textiles.
Custom software for otto.de
Project Lhotse saw a team of around 100 developing custom online
shop software for OTTO. otto.de can now be updated even more quickly to meet
customer and market demands.
New iPad shopping app launched
The main focus of the new
app is providing inspiration! It also offers customers a compelling shopping
OTTO launches wide-ranging brand offensive
The new brand campaign
focuses on OTTO's fashion and lifestyle expertise using witty TV ads that are sure
Digital Native Palina
Rojinski becomes the online presenter of OTTO
At the official start of the season OTTO
is, for the first time, introducing a new face, separately from the catalogue
cover - the German TV presenter and actress Palina Rojinski.
New OTTO Management
On August 1, 2012, Dr Michael Heller, Marc Opelt and
Petra Scharner-Wolff are appointed as Members of the Management Board within
the company OTTO’s new leadership structure. Alexander Birken, Member of the
Executive Board, Multichannel Distance Selling Otto Group, is Spokesman of OTTO.
10 years of Lascana
In 2012, the
successful LASCANA lingerie and swimwear label celebrates its tenth
Start of OTTO Beauty
Since December customers can find online at
www.otto.de / beauty beauty and cosmetic products. The product line includes
beauty products from the segments color cosmetics, skin care, body care and natural
Online satellite of LASCANA
LASCANA, OTTO's successful lingerie and swimwear shop now has an online satellite for internet-savvy customers with lascana.de.
At m.otto.de, mobile customers can now use their smartphones to access the entire OTTO range and order directly.
A virtual catalogue
The mytrend Winter catalogue combines printed catalogue pages with the web shop by integrating Augmented Reality technology.
New iPad app
OTTO releases the ‘OTTO-Kataloge’ iPad app to coincide with the launch of the iPad in Germany. iPad users can select the catalogue of their choice, scroll through, zoom in, and order directly – all OTTO at their fingertips.
Mr Brigitte wins Facebook modelling contest
In the Facebook modelling contest, users surprisingly vote ‘Brigitte’ the winner: a young man dressed as a woman. OTTO reacts with community spirit and humour, and gains thousands of new Facebook fans plus several awards.