Content Marketing

Fashion & Home Furnishing, Consumer Electronics & sustainability – the OTTO content universe focuses on news and inspiration in-stead of advertising.

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Inspiration and customer advice in videos and blogs

OTTO communicates via YouTube magazines and shows in a focused way to reach younger target groups with inspirational, service and customer-advice formats. The sheer product variety provided on is always highlighted.

Our blogs cover a broad topic spectrum, ranging from social responsibility and a sustainable lifestyle, through technology trends, through to Fashion and Home Furnishing. This way we provide a further opportunity to get in touch with OTTO.

YouTube magazines and shows


Our YouTube-Magazin refashion with Eylem is all about fashion, styling and Do-It-Yourself. Every Sunday Eylem showcases her personal fashion highlights as well as practical tips and tricks from the world of DIY.



Sofia Tsakiridou is the face of Stylediaries. She presents new trends in this popular OTTO YouTube format, or challenges her community to a fashion duel: create a look in just 60 seconds!



The scoop on new home-furnishing trends and useful tips - in OTTOs YouTube-Channel Roombeez has both! Eliza provides furnishing fans with inspiration and practical advice on furnishings, furniture and decoration.


OTTO’s social media channels

OTTO is right where its customers are. You want to stay up to date via Twitter and not miss a single piece of news? Follow the latest advertising clips and online campaigns on OTTO’s YouTube-Channel? Find inspiration on Instagram and discover the hottest fashion and home furnishing trends? Message us from Facebook and share your ideal home-furnishing configu-ration with friends at the same time? With OTTO it couldn’t be easier!



OTTO auf Twitter


OTTO auf YouTube


OTTO auf Instagram


OTTO auf Facebook

Cooperation with OTTO

Du You manage a successful social media channel or blog, and are interested in collaborating with OTTO? We look forward to your proposals and ideas on how a cooperation could look from your perspective. Please also send us your media kit and a brief introduction to your business. Click here for details.


          OTTO Corporate Blogs



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