As an online retailer we work in a very agile market environment, and this is why we are never content with the status quo and always think one step further. We apply innovative technologies to create a positive shopping experience on otto.de and in our specialist online shops. We already generate over 90 percent of our overall revenue online.
The sheer diversity of our trend-setting assortment is astonishing – 2.2 million articles listed and 6,000 brands in the Fashion, Living and Multimedia segments make OTTO the one-stop shop that covers just about every wish.
Whether our customers shop with us via smartphone, tablet or laptop, we provide the very best and most personal service available on the Web. Our customers’ needs are right at the heart of everything we do.
OTTO is a member of the Otto Group and therefore one of Europe’s most successful e-commerce companies. We are also Germany’s largest online B2C retailer in Fashion and Lifestyle.