Press Releases
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29.12.2017
Record revenues – OTTO reports best Christmas season of all time
The final weeks of 2017 will go down in OTTO history. For this Christmas shopping season the online retailer has reported double-digit growth in revenues compared to 2016, with customers snapping up articles from the Multimedia, Home Appliances, and Sports assortments in particular.
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12.12.2017
OTTO NOW: Products for Hire – First Year a Huge Success
OTTO Now was launched on 12 December 2016 – since then, thousands of hire contracts have been signed and the start-up has learned a lot about the acceptance of the market`s innovative business model.
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27.11.2017
TNS and OTTO present ‘Online shopping in Germany’ survey
The representative study commissioned by Internet retailer OTTO, surveying the online buying behaviour of Germans in relation to their gender, age, life stage.
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21.11.2017
Five-day Black Friday extravaganza
Five days, and thousands of offers – this year, OTTO is extending Black Friday. Starting on Tuesday November 28, all new customers will receive a Google Home Mini smartspeaker free of charge with their orders.
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16.11.2017
New OTTO Campaign: ‘Gemeinsam wird’s Weihnachten’
OTTOs new Christmas campaign focuses on people coming closer and being together: ‘Christmas is togetherness’
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10.11.2017
OTTO goes live with paydirekt
With immediate effect, customers of the online retailer OTTO can pay for their purchases directly from their bank current accounts with paydirekt.
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24.10.2017
“Ok Google – talk to OTTO!”
With immediate effect OTTO is compatible with the German version of Google’s Digital Assistant – and therefore with the Google Home smartspeaker, amongst other systems.
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18.10.2017
Five brands and 1,000 articles – L’Oréal to sell cosmetics on otto.de
The Hamburg-based online retailer OTTO continues to develop its business model into a platform. OTTO has gained a key new strategic partner for this in L’Oréal, the world’s largest cosmetics company.
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10.10.2017
The OTTO Furniture offensive forges ahead – with more products, attractive brands and new TV ads
The online retailer OTTO, market leader in German online furniture retail, is to showcase itself in a new TV advertising campaign. Five different product ads showing the latest highlights from the furniture assortment on otto.de are programmed to run from Tuesday 10 October. The Hamburg-based company is already cooperating with over 100 furniture brands and will be further extending its own product offer in 2018.
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29.09.2017
Recruiting campaign: over 100 employees as corporate influencers to showcase OTTO as attractive employer
Starting in October, the online retailer OTTO will launch an internal Job Ambassador programme, with more than 100 employees to be trained as ambassadors for the company.
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