Press Releases

  • 28.11.2013 

    Inspiring searches popular with customers: OTTO integrates picalike visual searches on

    OTTO has been working successfully with its self-developed online shopping software since the end of October. This has provided customers with all the advantages of a totally new, improved system. For OTTO, developing its own software has first and foremost enabled it both to differentiate itself in e-commerce and to boost the innovative capability of its own business model. Among the customer features offered by the visual similarity search is a special improvement. This is where OTTO has benefited from the technology of the Hamburg-based company picalike. By integrating this inspiring search function, OTTO customers can shop more intuitively, quickly and purposefully. The cooperation with OTTO is also helping picalike to optimise the learning capabilities of its search algorithms further.

  • 07.11.2013 

    OTTO rings in the Christmas business season

    “Found at” applies to Christmas presents this year too. On 12 November OTTO continues its broad-based image campaign and launches the Christmas season with a TV ad, a special Christmas Shop and the OTTO Gift-Wish Ball Competition.

  • 31.10.2013 

    OTTO drives technology competence: now powered by own online-shopping software

    Just two years after the development launch and well ahead of plan, now has its very own, unique software. The remarkable thing is that the online retailer planned and developed the cutting-edge software for Project Lhotse completely in-house; the company is relying on its own technology competence to redesign its online shop innovatively and rapidly, in line with its customers’ wishes and market requirements.

  • 17.10.2013 

    Broad market and brand offensive secures profitable growth for Germany’s largest online fashion retailer

    Following the very good 2012/13 operating result, the single company OTTO remains firmly on course for sustainable growth. In the first half of the current financial year (March to August 2013 inclusive), the core company of the Otto Group is set to report a clear rise in overall turnover and profitability.

  • 04.09.2013 

    OTTO resumes its brand offensive with HEIMAT, Berlin

    With a fair dose of off-beat humour, OTTO is resuming its brand campaign, first launched earlier this year, as well as its long-term cooperation with the Berlin-based HEIMAT agency. The multichannel marketing offensive begins on 4 September, once more including a surprising TV ad, along with some striking advertising images for online and print media.

  • 26.06.2013 

    A winter stroll with Olivia Palermo and Johannes Huebl

    The two celebrity style experts, who have been OTTO’s presenter duo since March 2013, are continuing their successful cooperation with the online retailer. In the current Autumn/Winter 2013/14 catalogue and in the online shop, Olivia Palermo and Johannes Huebl are presenting the latest trends – from oversize overcoats, through knitwear styles to striking leopard prints.

  • 02.05.2013 

    FOKUS: Negotiations almost wrapped up

    With FOKUS, last year the Otto Group launched one of the most important future-orientated projects in recent years. Negotiations between employee and employer representatives on the balance of interests and the social plan are now almost concluded. It already seems likely that the remaining number of full-time jobs to be shed will probably be less than half of the 700 originally announced.

  • 21.03.2013 

    Tablet shopping becomes an experience: OTTO launches a new shopping app for the iPad

    In e-commerce, tablets have great potential for emotional shopping experiences. This is why OTTO is now launching a new shopping app for the iPad with a clear focus on inspirational, experiential shopping. This OTTO in-house development offers magazine-type, topic-based product worlds, creating a completely new kind of access to tablet-based fashion shopping and fully exploiting all the possibilities of this end-device.

  • 05.03.2013 

    OTTO reports highest profit in over a decade – Hamburg company launches broad market and brand campaign

    OTTO concludes the 2012/13 financial year (28 February 2013) with its highest profit in over a decade. According to provisional figures, total turnover increased by around two per cent to more than 2.1 billion euros, with e-commerce now taking an 80 per cent share. Strengthened by this strong result, OTTO now launches a broad-based market and brand campaign driven by investment in the triple-digit million euro range.

  • 05.03.2013 

    OTTO launches the new season with Olivia Palermo and Johannes Huebl

    After celebrating the start of the 2012 season with an online presenter, the 2013 season kicks off with a fascinating double-pack. Two well-known faces from the international fashion scene are this year’s OTTO testimonials: Olivia Palermo together with Johannes Huebl will accompany customers through the season. This celebrity presenter-couple is part of a large-scale marketing concept, thus bringing the core topic of fashion back into the spotlight of OTTO’s advertising and marketing activities.


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