Press Releases

  • 08.12.2010 

    Photo-shoot for the winner of the OTTO-Facebook Model Contest: ‘Brigitte’ strikes another pose

    December 8 saw a great photo-shoot at the Hamburg OTTO Photo Studio for the winner of the OTTO-Facebook Model Contest. The clear winner in November was 22-year-old student Sascha, whose entry photo as ‘Brigitte’ in a blonde wig and feather boa took the competition by storm.

  • 26.11.2010 

    New fashion TV format of “ProSieben” TV channel in co-operation with OTTO

    Hamburg – After successfully sponsoring the TV format “Die Model-WG“ (The model community) OTTO will start a new co-operation with TV channel “ProSieben” in January: In the new TV show "Fashion & Fame – Design your dream!” seven junior designers have the opportunity to prove their talents to top designer Philipp Plein and his panel for six weeks, and the winner of the show will become official designer of the new “GoldCut” brand that is available exclusively at

  • 22.11.2010 

    1.2 million votes for transvestite prankster - Koblenz student surprise winner of OTTO Facebook Model Contest

    A rather harmless model contest by online retailer OTTO on its Facebook fan page turned into a mega event with an amusing ending. Around 50,000 young men and women took part in the competition and cast more than one million votes for the candidates. The winner: Koblenz student Sascha, who posed in women’s clothing as ‘Brigitte’. With around 23,000 votes he clearly outpaced the competition. OTTO has responded with a smile.

  • 17.11.2010 

    OTTO further extends multi-device offer with the new iPad app

    After introducing the first shopping "Home Affaire Catalogue" application for the iPad across Germany in the middle of this year, OTTO now offers a catalogue kiosk in the app store. With this, the multichannel retailer again meets the demands for scrollable iPad catalogue apps, achieving the next step of its multi-device strategy. The new iPad app, "OTTO catalogues", allows customers to access the contents of six of the company's popular suppliers from now on. The App offers iPad users an even wider selection of different ranges and an improved shopping experience.

  • 04.11.2010 

    mytrend Winter with added Augmented Reality: OTTO launches the first virtual Catalogue

    The multi-channel business OTTO in its new mytrend winter catalogue is presenting for the first time a technology highlight, alongside the classic printed fashion and lifestyle trends: thanks to the innovative inclusion of Augmented Reality (AR) customers can now take a virtual stroll through the world of OTTO fashion. With this combination of print and online channels, OTTO has again proven its innovative e-commerce drive. The technical preparation of the virtual product information was provided by the Munich AR-specialist metaio.

  • 10.08.2010 

    15 years of excellence in e-commerce – is celebrating its anniversary

    The OTTO online shop is celebrating its 15th anniversary and wants to thank its customers with a large-scale online birthday campaign. Until September, customers will be able to access their own birthday shop on, where they can find many offers and promotions relating to the anniversary. In 1995, the multi-channel company was one of the first mailorder companies in Germany with an online presence for its customers. Its many years of experience in online shopping and its keen sense of its customers' needs continuously puts OTTO to the test: with more than a million items on, around 3,500 attractive brands and its huge innovative commitment, for instance in the area of mobile shopping, the company has positioned itself as a forerunner for e-commerce.

  • 15.07.2010 

    Well done! "Two for Fashion" and have been awarded the OnlineStar 2010

    Yesterday, the OTTO fashion blog "Two for Fashion" was awarded the OnlineStar 2010 in the category of "Best corporate blog". With its inspiring contributions, photos and videos, providing exclusive behind-the-scenes insights into the fashion world and the company, "Two for Fashion" ( won the approval of the public jury. As Germany's fashion no. 1*, received the audience award "Best fashion and lifestyle site" for the fifth time. The publishing group, Ebner Ulm, has hosted the OnlineStar for eleven years. It is one of the most important awards in the online industry. Roughly 130,000 users voted for the year's best website in 15 categories.

  • 14.07.2010 

    OTTO is starting a mobile offensive: New mobile shop for Smartphone users

    For the multichannel retailer OTTO, 2010 is all about Mobile Business. The relaunch of the OTTO mobile shop (, providing an optimised interface for Smartphones with touchscreens, is at the heart of the Mobile Offensive. The new shopping site transports the shopping experience on to the mobile channel and can boast an innovative design owing to a new operating concept and additional features. Roughly 70% of users already access OTTO's mobile offer using a Smartphone. The existing mobile shop continues to be available for users with older end devices, which OTTO was already presenting in 2000 as a forerunner for mobile shopping. Other milestones of the Mobile Offensive include OTTO's "Home Affaire Catalogue" App for the iPad, which was already launched successfully, the publication of a Smartphone study together with Google as well as the iPhone app of OTTO's specialised shop

  • 13.07.2010 

    OTTO's privilege: Quality for the home

    From now on, the multichannel retailer, OTTO, based in Hamburg, will be offering domestic appliances by the well-known, established brand, Privileg, in its online shop, and in its current main catalogue. The product range includes built-in and stand-alone units, small electrical appliances and personal care devices. The main focus is on washing and refrigeration.

  • 28.06.2010 

    OTTO starts the new season with a new cover model and an integrated campaign

    The multichannel retailer, OTTO, today presents in Hamburg the internationally renowned top model, Toni Garrn, as the new face on the OTTO main catalogue, for the beginning of the Autumn/Winter season. In the spirit of the campaign motto, "DAS IST ES!” a strong eye-catching campaign is being broadcast on TV and online, focusing on fashion trends for each travel destination and "last-minute shopping". An advertising format has also been put on the iPad for the first time.


Information material