Press Releases

  • 17.12.2009 

    The public’s favourite: in 2009, is once again the “most popular website” among Internet users

    For the fourth time in 2009, online shop has been voted by German Internet users the “most popular website” across categories.

  • 09.12.2009 

    Attractive offers for former Quelle customers

    The Hamburg multichannel retailer, OTTO, is making a special offer available to former Quelle customers with immediate effect – in a special campaign OTTO is inviting all former Quelle customers, who are not yet customers of OTTO, to take advantage of a discount of 5 percent, without obligation, for all purchases from OTTO until the end of 2010.

  • 07.12.2009 

    Wish list: done! The OTTO Christmas topsellers

    Bake cookies, drink mulled wine and decorate the Christmas tree – every year these pre-Christmas traditions increase our anticipation for the festive period. OTTO now reveals its ten topsellers, making the search for suitable presents for friends and relatives, and the creation of your own wish list, stress-free. In the first week of advent alone unusual fashion items and gift classics from the technology range have created a stampede in OTTO’s online shop. The online advantage: searching and ordering can be done easily and stress-free at home without having to venture into the crowded city centre – makes this possible. This year OTTO is also giving its customers some lovely presents for Christmas – in addition to the Secret Santa "OTTO- gift -exchange" lottery there is a delivery guarantee until Christmas Eve and an extended returns period.

  • 02.12.2009 

    Nena is the cover star of OTTO

    It has long been speculated who will be the new face for the Spring/Summer season 2010 of the leading home-shopping and e-Commerce retailer, OTTO. The secret has now been revealed - from the end of the year Nena will be the new endorsement of the multichannel retailer.

  • 23.11.2009 

    yourHome and Schlafwelt (The World of Sleep) : OTTO launches two new special shops on the internet, setting a new milestone in its several-brand strategy

    With Schlafwelt (The World of Sleep) and yourHome, Germany’s largest multichannel retailer, OTTO, is starting up two new online suppliers, introducing a new sales offensive. The two concepts, developed from the OTTO core range, have been represented on the internet since the beginning of November. presents a specialised range around the theme of sleeping, such as mattresses, bed linen and accessories. As an online furniture specialist yourHome offers customers stylish staging and expert advice.

  • 10.11.2009 

    OTTO Christmas campaign 2009: with the online prize game “Gift Exchange Spree” OTTO ushers in the Christmas season

    In time for the Christmas season, on 10 November OTTO will start a wide-ranging multichannel Christmas campaign, which, as part of the that is it! campaign, offers its customers variety, interactivity, fun and exclusive offers. Special highlight: the “OTTO-Gift Exchange Spree” – the first interactive multi-player prize game with a total of more than 60,000 prizes. The shopping platform is at the centre of the campaign. For a period of almost two months, it will turn into a huge online Christmas shop. The OTTO gift finder will help customers to find suitable presents, the live shopping adventure “Happy Prize of the Day” offers a particularly cost-effective Christmas present and short delivery times ensure that even last-minute shoppers will be able to enjoy a relaxed Christmas. The OTTO Christmas season will be accompanied by a broad media campaign, which will attract plenty of attention at the end of the year.

  • 30.10.2009 

    For the fourth time running, wins OnlineStar in the category “Fashion & Lifestyle”

  • 13.10.2009 

    OTTO in cooperation with O2: customers save when buying a mobile phone with an O2 SIM card

    Just make a telephone call and profit from it – a cooperation with Telefónica O2 Germany has enabled OTTO to expand its mobile phone portfolio of sought-after products. In a specially designed online shop at a joint mobile phone product with two components is offered for the first time – in just one step OTTO customers can order a mobile phone from the OTTO range and set up a contract with O2. . Customers benefit in two respects – when buying a mobile phone with an O2 SIM card they receive an immediate discount on the hardware and at the same time get the online benefit of O2 . The joint online shop of OTTO and O2 is in the technology range and can be accessed directly at

  • 24.07.2009 

    "Web-world-fashion show": OTTO is celebrating the first birthday of its fashion blog, Two for Fashion

    From 22 July 2009 OTTO is celebrating the first birthday of its fashion blog, Two for Fashion, ( with a globally unique "Web-world-fashion show" (WWM).

  • 27.04.2009 

    "From sunny to hot": OTTO launches its fashion summer with an integrated campaign

    From 27 April, OTTO will be celebrating its fashion summer with an innovative and broad multichannel campaign. As part of the DAS IST ES! (lit. THIS IS IT) umbrella campaign, the company from Hamburg allows its customers to experience the hot season with exclusive offers and special product ranges. Special summer highlight for all OTTO customers: a 0% payment break on all fashion items. The eye-catching media campaign focuses on a lavishly produced TV commercial and on an interactive special web feature on Facebook. For the first time, OTTO's summer fashion will also be presented on other end devices such as games consoles, hybrid television and smartphones across Europe. Internet users can find matching fashion trends under "Look-of-the-week" on Apart from this, Germany's leading fashion company provides a fun shopping experience and attractive prizes with the online game, "EUR 100,000 Outfit".


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