Hamburg brand Schmuddelweddazoom

At we offer our customers a huge selection – and the perfect brand mix. Our assortment ranges all the way from our OTTO house brands John Devin and AJC to our OneStopShopping partners’ on-trend products, for instance from Fjällräven, BUTLERS, Passionata and adidas.

Our premium brands represent exactly that: high-quality materials, modern cuts and the very latest trends. Our customers can choose from an impressively wide selection of leading brands at, from Gaastra, Liebeskind and Desigual all the way to Stefanel, UGG and Bvlgari. And alongside our premium assortment, also offers young regional microlabels like Hamburg brand Schmuddelwedda, whose jackets and overcoats are just perfect for our typical northern weather!

Furniture, home textiles and home-furnishing inspiration are in great demand – Living and Durable Goods at OTTO is not only a magnet for fashion shoppers – we also have a Durable Goods selection to satisfy every wish. Our specialist teams track down the most in-demand products in Entertainment/Multimedia, Large and Small Household Appliances, Furniture/Home Affairs and Home Textiles and make sure these assortments are constantly updated. Alongside the OTTO specialist online shops yourhome, ekinova and cnouch, there’s an impressive selection of home appliances from leading retail brands such as Bosch, Bauknecht and Siemens directly available from

OTTO is particularly successful in the Living and Furniture segments.

In line with our customers’ wishes, OTTO provides a richly diverse offer of Lifestyle and Living products: bright colours meet clean modern lines, warm cushions and upholstery cuddle up to light wood tones, while Scandinavian minimalism blends perfectly with classic country-house style – with a touch of indulgent romanticism.

Guido Maria Kretschmer for OTTOzoom

The result is outstanding quality and a lively home interior to suit every pocket. Since May this year, as Germany’s largest online retailer for Fashion and Lifestyle OTTO has been working together with leading fashion designer Guido Maria Kretschmer. This collaboration with Germany’s best-loved creator of fashion is focused especially on the OTTO Living assortment, designing unique product theme-worlds for the current OTTO assortment under Kretschmer’s creative direction. “I find working together with OTTO simply wonderful. The company and I share the same view of ‘democratic couture’ – that is, creating beautiful interiors affordable for all, and helping customers bring a little joy into their lives this way”, says the designer.

But trends apart, one thing will always hold true: goods that do not meet our high demand for quality, strict environmental protection and fair production conditions in sourcing countries stand no chance of making it into the OTTO assortment.

OTTO Product Managers – on a global quest for new styles

Our Product Managers are a guarantee for sales success and good taste.
They are key factors in predicting customer taste as accurately as possible, and integrating the latest trends into new assortment groups. They travel to the world’s major cities and know the street-style looks from New York to Paris like the back of their hand. This way, OTTO makes sure that our customers will find genuine fashion statements among the styles we offer.

“Our trend monitoring approach helps us create an enormous fashion assortment for our customers. When they browse they quickly realise this is a real shopping Eldorado. For large or small sizes, women and men, casual or business apparel, low budget or premium brands – we have an inspiring and comprehensive fashion assortment for every figure and every occasion”, states Oliver Klinck, Vice President Fashion Purchasing at OTTO.

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