Happy interior dezzzzigning! OTTO‘s interior-design and lifestyle blog Roombeez went live in March 2014. This is where different contributing bloggers pool the nectar of their best discoveries, taking us with them into living spaces around the world, showing us how to assemble and combine furniture and interior accessories ourselves, and presenting the very latest interior furnishing trends.
Behind Roombeez is a seven-strong team of bloggers comprising media designers, interior architects and professional bloggers. Differently to OTTO’s Two for Fashion blog, the new concept is not based on permanent hosts but on multipliers who are already well-known in the social-media sphere. “Especially when designing what’s inside our own four walls there is the widest-possible range of tastes and preferences. With an extensive team of bloggers, who each stand for a different style of interior, we are offering the user a broad identification spectrum”, says Senior Project Lead René Murowski. The multi-blogger concept additionally creates a wider network and thus achieves a higher reach.
At www.roombeez.de users will find photos, videos and editorial content centred on interior design and furnishing. For instance, simple preserve jars become genuinely stylish furnishing accessories, while old wine crates are magically transformed into a country-house lounge table and other interiors are styled using OTTO products. What’s more, the contributing bloggers regularly report from trade fairs and congresses on the latest trends in the furniture sector.
At Roombeez, dialogue and interaction with the customer is not limited to the communication channel of its own blog: with its own Facebook, Pinterest, YouTube and Google Plus accounts, the interior-design blog becomes a social-media magazine, while at the same time approaching new target groups and extending its editorial content in a topic-specific way. “We address our readers and potential new customers wherever they gather and invite them to engage in discussion and co-create with us”, explains Murowski. “Personal dialogue with our users and emotionally-driven customer advice are integral parts of our concept.”