A Feel for New Styles

Our creative buyers travel the world’s fashion capitals in search of fashionable trends. This allows OTTO to meet the taste of our customers – in millions of ways.

OTTO customers can find a huge variety of different trends and styles in the fashion and lifestyle ranges. The assortment changes quickly and matches the zeitgeist: From hip sorbet and bright colours to floral prints or global trends such as ethnic styles - OTTO offers them. The Two for Fashion blog provides the latest styling tips. Plenty of inspirational interiour furnishing ideas offers OTTOs new interior furnishing and lifestyle blog Roombeez.



Tastes change - the shade of blue in jeans, the design of sofas, the sound of music systems. People love to reinvent themselves. Customers like to be surprised, inspired and excited. OTTO knows this - and uses its decades of experience in purchasing, procurement and sales to offer fast-changing, cutting-edge product ranges. Everything is constantly changing - and stays exciting.


Trends don’t just drop out of the sky. They are created. OTTO goes right to the places where top designers get their inspiration: the streets of the world’s international fashion capitals.

Two for Fashion

Since July 2008, there’s been a new hot online destination for fashionistas: the ‘Two for Fashion’ fashion and lifestyle blog. It was created for people who like to keep up with the latest trends and be inspired by insights into the international fashion scene. The blog is written by two fashion experts whose reports about fashion and trends are deliberately subjective and lively.


Creative DIY guides, new furnishing trends and in-vogue interior design – at Roombeez, established interior-design bloggers provide all this and more in their comprehensive insights into the home interiors and lifestyle scene. Under the roof of ‘Powered by OTTO’ the bloggers deliver editorial content in video, image and text format which is then stylistically complemented with matching OTTO products.

Fashion & Lifestyle

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