No.1 on the Net is the best-selling online shop for clothing, furnishings and sport in Germany. Why? Just because we have decades of experience in distance selling.

OTTO realised early on that online shopping is especially attractive for mail-order customers. OTTO had an initial product range on the internet as early as 1995. Two years later, the entire catalogue range was published online.

Today, one-and-a-half decades and several browser, network, phone and tablet generations later, OTTO generates around 80 per cent of its revenues online. Selling via digital shopping channels has become a key growth engine.


One-Stop Shopping

OTTO is a broad-based retailer. We sell fashion and lifestyle – our own items as well as those of other brands and retailers. The internet is a perfect platform for this: some 1.8 million items and about 3,600 different brands are united under Presented in an uncluttered way, easy to find, and equipped with many service options: customers experience true added value on their one-stop shopping sprees.

Everywhere Commerce

Our customers want to be able to shop without time or geographical constraints. That’s what makes online shopping so attractive. And that is why at OTTO, we keep developing new sites that are linked together in a convenient network.

Social Media

We are active with our own profiles and accounts on social networks such as Twitter, Facebook and YouTube. Because OTTO customers cannot hold a product in their own hands before they buy it, dialogue with users is helpful and important to us. At OTTO, the new dialogue formats are handled by internet-savvy staff members who interact with the community on a daily basis.

First Mover

Surprising, inspiring digital shopping worlds – as an e-driven company we are always experimenting with new technologies, devices and applications as we ‘Test & Learn’ our way to the perfect solution: mobile shops for Smartphones, proprietary apps for web tablets, special sites, and intuitive solutions to ideally interlink catalogues and online shops. All these make OTTO a first mover.