{"id":910,"date":"2018-08-16T09:32:10","date_gmt":"2018-08-16T09:32:10","guid":{"rendered":"https:\/\/www.otto.de\/partnerprogramm\/?p=910"},"modified":"2018-09-10T12:51:57","modified_gmt":"2018-09-10T12:51:57","slug":"den-erfolg-von-content-messbar-machen","status":"publish","type":"post","link":"https:\/\/www.otto.de\/partnerprogramm\/den-erfolg-von-content-messbar-machen\/","title":{"rendered":"Den Erfolg von Content messbar machen"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]Venetta Linas Paris vom Dienstleistungsunternehmen Aon hat sie die Nominierung f\u00fcr den Preis des Marketer of Year 2018 eingebracht und Contentpublisher k\u00f6nnen dank ihr den Erfolg ihrer Inhalte messen \u2013 die Rede ist von der Content Scorecard. Auf <a href=\"https:\/\/contentmarketinginstitute.com\/2018\/08\/aon-content-scorecard\/\" target=\"_blank\" rel=\"nofollow\">Content Marketing Institute<\/a> stellt Carla Johnsons Kriterien vor, anhand derer mit der Scorecard Content auf seinen Erfolg hin analysiert werden kann. Dazu z\u00e4hlt beispielsweise die Zielgruppeninteraktion und inwieweit der Content weiter verwendet wird.<\/p>\n<p>Quelle: <a href=\"https:\/\/contentmarketinginstitute.com\/2018\/08\/aon-content-scorecard\/\" target=\"_blank\" rel=\"nofollow\">https:\/\/contentmarketinginstitute.com\/2018\/08\/aon-content-scorecard\/<\/a><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]Venetta Linas Paris vom Dienstleistungsunternehmen Aon hat sie die Nominierung f\u00fcr den Preis des Marketer of Year 2018 eingebracht und Contentpublisher k\u00f6nnen dank ihr den Erfolg ihrer Inhalte messen \u2013 die Rede ist von der Content Scorecard. Auf Content Marketing Institute stellt Carla Johnsons Kriterien vor, anhand derer mit der Scorecard Content auf seinen Erfolg<\/p>\n","protected":false},"author":7,"featured_media":906,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-news.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,1,4,6],"tags":[],"class_list":["post-910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content","category-einsteiger","category-fortgeschritten","category-news","category-9","category-1","category-4","category-6","description-off"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Den Erfolg von Content messbar machen - OTTO Affiliate<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.otto.de\/partnerprogramm\/den-erfolg-von-content-messbar-machen\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Den Erfolg von Content messbar machen - OTTO Affiliate\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text]Venetta Linas Paris vom Dienstleistungsunternehmen Aon hat sie die Nominierung f\u00fcr den Preis des Marketer of Year 2018 eingebracht und Contentpublisher k\u00f6nnen dank ihr den Erfolg ihrer Inhalte messen \u2013 die Rede ist von der Content Scorecard. Auf Content Marketing Institute stellt Carla Johnsons Kriterien vor, anhand derer mit der Scorecard Content auf seinen Erfolg\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.otto.de\/partnerprogramm\/den-erfolg-von-content-messbar-machen\/\" \/>\n<meta property=\"og:site_name\" content=\"OTTO Affiliate\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-16T09:32:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-09-10T12:51:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.otto.de\/partnerprogramm\/app\/uploads\/2018\/08\/Checkliste.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"402\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Redaktion\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redaktion\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.otto.de\/partnerprogramm\/den-erfolg-von-content-messbar-machen\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.otto.de\/partnerprogramm\/den-erfolg-von-content-messbar-machen\/\"},\"author\":{\"name\":\"Redaktion\",\"@id\":\"https:\/\/www.otto.de\/partnerprogramm\/#\/schema\/person\/4c161909c66819493f845b52073d03b3\"},\"headline\":\"Den Erfolg von Content messbar machen\",\"datePublished\":\"2018-08-16T09:32:10+00:00\",\"dateModified\":\"2018-09-10T12:51:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.otto.de\/partnerprogramm\/den-erfolg-von-content-messbar-machen\/\"},\"wordCount\":97,\"image\":{\"@id\":\"https:\/\/www.otto.de\/partnerprogramm\/den-erfolg-von-content-messbar-machen\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.otto.de\/partnerprogramm\/app\/uploads\/2018\/08\/Checkliste.jpg\",\"articleSection\":[\"Content\",\"Einsteiger\",\"Fortgeschritten\",\"News\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.otto.de\/partnerprogramm\/den-erfolg-von-content-messbar-machen\/\",\"url\":\"https:\/\/www.otto.de\/partnerprogramm\/den-erfolg-von-content-messbar-machen\/\",\"name\":\"Den Erfolg von Content messbar machen - 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