{"id":1650,"date":"2020-09-09T11:33:42","date_gmt":"2020-09-09T11:33:42","guid":{"rendered":"https:\/\/www.otto.de\/partnerprogramm\/?p=1650"},"modified":"2020-09-09T11:33:42","modified_gmt":"2020-09-09T11:33:42","slug":"desktop-mobile-oder-voice-worauf-optimieren","status":"publish","type":"post","link":"https:\/\/www.otto.de\/partnerprogramm\/desktop-mobile-oder-voice-worauf-optimieren\/","title":{"rendered":"Desktop, Mobile oder Voice \u2013 worauf optimieren?"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]Die eigene Website wird schonlange nicht mehr nur \u00fcber den Desktop-Computer besucht, gleichzeitig benutzen User den Mobile Zugang und immer mehr auch Voice Zugriffe. Die Frage, die sich daraus ergibt: Welcher \u201eKanal\u201c ist der Wichtigste f\u00fcr mich?<\/p>\n

Dr. Peters J. Meyers liefert auf Moz<\/a> einen interessanten L\u00f6sungsansatz. Viele Marketer w\u00fcrden demnach den Fakt vernachl\u00e4ssigen, dass Zielgruppen nicht trennscharf einer Zugriffsart zuzuordnen sind. Die Schlussfolgerung: Lieber eine Besucher-Journey optimieren, anstatt nur den einzelnen Touchpoint (wie etwa Desktop). Dieser Ansatz w\u00fcrde gleichzeitig beim SEO-Ranking von Vorteil sein, da auch Google nicht nur in einem Kanal denkt. Gute Desktop-Rankings w\u00fcrden demnach auch gleichzeitig beim Mobile-Ranking helfen. Abschlie\u00dfend m\u00f6chte Meyers Website-Betreiber auch dazu animieren mit Voice-Channels, wie Google Home, zu experimentieren, um das eigene Ranking noch weiter zu verbessern. Also wie w\u00e4re es demn\u00e4chst etwa mit der Integration von Befehlen wie \u201eZeige mir OTTO Gutscheine an\u201c?[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text]Die eigene Website wird schonlange nicht mehr nur \u00fcber den Desktop-Computer besucht, gleichzeitig benutzen User den Mobile Zugang und immer mehr auch Voice Zugriffe. Die Frage, die sich daraus ergibt: Welcher \u201eKanal\u201c ist der Wichtigste f\u00fcr mich? Dr. Peters J. Meyers liefert auf Moz einen interessanten L\u00f6sungsansatz. Viele Marketer w\u00fcrden demnach den Fakt vernachl\u00e4ssigen, dass<\/p>\n","protected":false},"author":7,"featured_media":1651,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,8],"tags":[],"class_list":["post-1650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-einsteiger","category-seo","category-1","category-8","description-off"],"acf":[],"yoast_head":"\nDesktop, Mobile oder Voice \u2013 worauf optimieren? - OTTO Affiliate<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.otto.de\/partnerprogramm\/desktop-mobile-oder-voice-worauf-optimieren\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Desktop, Mobile oder Voice \u2013 worauf optimieren? - OTTO Affiliate\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text]Die eigene Website wird schonlange nicht mehr nur \u00fcber den Desktop-Computer besucht, gleichzeitig benutzen User den Mobile Zugang und immer mehr auch Voice Zugriffe. Die Frage, die sich daraus ergibt: Welcher \u201eKanal\u201c ist der Wichtigste f\u00fcr mich? Dr. Peters J. Meyers liefert auf Moz einen interessanten L\u00f6sungsansatz. Viele Marketer w\u00fcrden demnach den Fakt vernachl\u00e4ssigen, dass\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.otto.de\/partnerprogramm\/desktop-mobile-oder-voice-worauf-optimieren\/\" \/>\n<meta property=\"og:site_name\" content=\"OTTO Affiliate\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-09T11:33:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.otto.de\/partnerprogramm\/app\/uploads\/2020\/09\/computers-2690565_1280.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"890\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Redaktion\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redaktion\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.otto.de\\\/partnerprogramm\\\/desktop-mobile-oder-voice-worauf-optimieren\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.otto.de\\\/partnerprogramm\\\/desktop-mobile-oder-voice-worauf-optimieren\\\/\"},\"author\":{\"name\":\"Redaktion\",\"@id\":\"https:\\\/\\\/www.otto.de\\\/partnerprogramm\\\/#\\\/schema\\\/person\\\/4c161909c66819493f845b52073d03b3\"},\"headline\":\"Desktop, Mobile oder Voice \u2013 worauf optimieren?\",\"datePublished\":\"2020-09-09T11:33:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.otto.de\\\/partnerprogramm\\\/desktop-mobile-oder-voice-worauf-optimieren\\\/\"},\"wordCount\":172,\"image\":{\"@id\":\"https:\\\/\\\/www.otto.de\\\/partnerprogramm\\\/desktop-mobile-oder-voice-worauf-optimieren\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.otto.de\\\/partnerprogramm\\\/app\\\/uploads\\\/2020\\\/09\\\/computers-2690565_1280.png\",\"articleSection\":[\"Einsteiger\",\"SEO\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.otto.de\\\/partnerprogramm\\\/desktop-mobile-oder-voice-worauf-optimieren\\\/\",\"url\":\"https:\\\/\\\/www.otto.de\\\/partnerprogramm\\\/desktop-mobile-oder-voice-worauf-optimieren\\\/\",\"name\":\"Desktop, Mobile oder Voice \u2013 worauf optimieren? - OTTO Affiliate\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.otto.de\\\/partnerprogramm\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.otto.de\\\/partnerprogramm\\\/desktop-mobile-oder-voice-worauf-optimieren\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.otto.de\\\/partnerprogramm\\\/desktop-mobile-oder-voice-worauf-optimieren\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.otto.de\\\/partnerprogramm\\\/app\\\/uploads\\\/2020\\\/09\\\/computers-2690565_1280.png\",\"datePublished\":\"2020-09-09T11:33:42+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.otto.de\\\/partnerprogramm\\\/#\\\/schema\\\/person\\\/4c161909c66819493f845b52073d03b3\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.otto.de\\\/partnerprogramm\\\/desktop-mobile-oder-voice-worauf-optimieren\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.otto.de\\\/partnerprogramm\\\/desktop-mobile-oder-voice-worauf-optimieren\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.otto.de\\\/partnerprogramm\\\/desktop-mobile-oder-voice-worauf-optimieren\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.otto.de\\\/partnerprogramm\\\/app\\\/uploads\\\/2020\\\/09\\\/computers-2690565_1280.png\",\"contentUrl\":\"https:\\\/\\\/www.otto.de\\\/partnerprogramm\\\/app\\\/uploads\\\/2020\\\/09\\\/computers-2690565_1280.png\",\"width\":1280,\"height\":890},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.otto.de\\\/partnerprogramm\\\/desktop-mobile-oder-voice-worauf-optimieren\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/edit.otto-partnerprogramm.de\\\/partnerprogramm\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Desktop, Mobile oder Voice \u2013 worauf optimieren?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.otto.de\\\/partnerprogramm\\\/#website\",\"url\":\"https:\\\/\\\/www.otto.de\\\/partnerprogramm\\\/\",\"name\":\"OTTO Affiliate\",\"description\":\"Das OTTO Partnerprogramm\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.otto.de\\\/partnerprogramm\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.otto.de\\\/partnerprogramm\\\/#\\\/schema\\\/person\\\/4c161909c66819493f845b52073d03b3\",\"name\":\"Redaktion\",\"url\":\"https:\\\/\\\/www.otto.de\\\/partnerprogramm\\\/author\\\/redaktion\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Desktop, Mobile oder Voice \u2013 worauf optimieren? - OTTO Affiliate","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.otto.de\/partnerprogramm\/desktop-mobile-oder-voice-worauf-optimieren\/","og_locale":"de_DE","og_type":"article","og_title":"Desktop, Mobile oder Voice \u2013 worauf optimieren? - OTTO Affiliate","og_description":"[vc_row][vc_column][vc_column_text]Die eigene Website wird schonlange nicht mehr nur \u00fcber den Desktop-Computer besucht, gleichzeitig benutzen User den Mobile Zugang und immer mehr auch Voice Zugriffe. Die Frage, die sich daraus ergibt: Welcher \u201eKanal\u201c ist der Wichtigste f\u00fcr mich? Dr. Peters J. Meyers liefert auf Moz einen interessanten L\u00f6sungsansatz. Viele Marketer w\u00fcrden demnach den Fakt vernachl\u00e4ssigen, dass","og_url":"https:\/\/www.otto.de\/partnerprogramm\/desktop-mobile-oder-voice-worauf-optimieren\/","og_site_name":"OTTO Affiliate","article_published_time":"2020-09-09T11:33:42+00:00","og_image":[{"width":1280,"height":890,"url":"https:\/\/www.otto.de\/partnerprogramm\/app\/uploads\/2020\/09\/computers-2690565_1280.png","type":"image\/png"}],"author":"Redaktion","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Redaktion","Est. reading time":"1\u00a0Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.otto.de\/partnerprogramm\/desktop-mobile-oder-voice-worauf-optimieren\/#article","isPartOf":{"@id":"https:\/\/www.otto.de\/partnerprogramm\/desktop-mobile-oder-voice-worauf-optimieren\/"},"author":{"name":"Redaktion","@id":"https:\/\/www.otto.de\/partnerprogramm\/#\/schema\/person\/4c161909c66819493f845b52073d03b3"},"headline":"Desktop, Mobile oder Voice \u2013 worauf optimieren?","datePublished":"2020-09-09T11:33:42+00:00","mainEntityOfPage":{"@id":"https:\/\/www.otto.de\/partnerprogramm\/desktop-mobile-oder-voice-worauf-optimieren\/"},"wordCount":172,"image":{"@id":"https:\/\/www.otto.de\/partnerprogramm\/desktop-mobile-oder-voice-worauf-optimieren\/#primaryimage"},"thumbnailUrl":"https:\/\/www.otto.de\/partnerprogramm\/app\/uploads\/2020\/09\/computers-2690565_1280.png","articleSection":["Einsteiger","SEO"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/www.otto.de\/partnerprogramm\/desktop-mobile-oder-voice-worauf-optimieren\/","url":"https:\/\/www.otto.de\/partnerprogramm\/desktop-mobile-oder-voice-worauf-optimieren\/","name":"Desktop, Mobile oder Voice \u2013 worauf optimieren? - OTTO Affiliate","isPartOf":{"@id":"https:\/\/www.otto.de\/partnerprogramm\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.otto.de\/partnerprogramm\/desktop-mobile-oder-voice-worauf-optimieren\/#primaryimage"},"image":{"@id":"https:\/\/www.otto.de\/partnerprogramm\/desktop-mobile-oder-voice-worauf-optimieren\/#primaryimage"},"thumbnailUrl":"https:\/\/www.otto.de\/partnerprogramm\/app\/uploads\/2020\/09\/computers-2690565_1280.png","datePublished":"2020-09-09T11:33:42+00:00","author":{"@id":"https:\/\/www.otto.de\/partnerprogramm\/#\/schema\/person\/4c161909c66819493f845b52073d03b3"},"breadcrumb":{"@id":"https:\/\/www.otto.de\/partnerprogramm\/desktop-mobile-oder-voice-worauf-optimieren\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.otto.de\/partnerprogramm\/desktop-mobile-oder-voice-worauf-optimieren\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.otto.de\/partnerprogramm\/desktop-mobile-oder-voice-worauf-optimieren\/#primaryimage","url":"https:\/\/www.otto.de\/partnerprogramm\/app\/uploads\/2020\/09\/computers-2690565_1280.png","contentUrl":"https:\/\/www.otto.de\/partnerprogramm\/app\/uploads\/2020\/09\/computers-2690565_1280.png","width":1280,"height":890},{"@type":"BreadcrumbList","@id":"https:\/\/www.otto.de\/partnerprogramm\/desktop-mobile-oder-voice-worauf-optimieren\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/edit.otto-partnerprogramm.de\/partnerprogramm\/"},{"@type":"ListItem","position":2,"name":"Desktop, Mobile oder Voice \u2013 worauf optimieren?"}]},{"@type":"WebSite","@id":"https:\/\/www.otto.de\/partnerprogramm\/#website","url":"https:\/\/www.otto.de\/partnerprogramm\/","name":"OTTO Affiliate","description":"Das OTTO Partnerprogramm","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.otto.de\/partnerprogramm\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Person","@id":"https:\/\/www.otto.de\/partnerprogramm\/#\/schema\/person\/4c161909c66819493f845b52073d03b3","name":"Redaktion","url":"https:\/\/www.otto.de\/partnerprogramm\/author\/redaktion\/"}]}},"lang":"de","translations":{"de":1650},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.otto.de\/partnerprogramm\/wp-json\/wp\/v2\/posts\/1650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.otto.de\/partnerprogramm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.otto.de\/partnerprogramm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.otto.de\/partnerprogramm\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.otto.de\/partnerprogramm\/wp-json\/wp\/v2\/comments?post=1650"}],"version-history":[{"count":1,"href":"https:\/\/www.otto.de\/partnerprogramm\/wp-json\/wp\/v2\/posts\/1650\/revisions"}],"predecessor-version":[{"id":1652,"href":"https:\/\/www.otto.de\/partnerprogramm\/wp-json\/wp\/v2\/posts\/1650\/revisions\/1652"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.otto.de\/partnerprogramm\/wp-json\/wp\/v2\/media\/1651"}],"wp:attachment":[{"href":"https:\/\/www.otto.de\/partnerprogramm\/wp-json\/wp\/v2\/media?parent=1650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.otto.de\/partnerprogramm\/wp-json\/wp\/v2\/categories?post=1650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.otto.de\/partnerprogramm\/wp-json\/wp\/v2\/tags?post=1650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}