{"id":1613,"date":"2020-04-23T06:54:31","date_gmt":"2020-04-23T06:54:31","guid":{"rendered":"https:\/\/www.otto.de\/partnerprogramm\/?p=1613"},"modified":"2020-04-23T06:54:31","modified_gmt":"2020-04-23T06:54:31","slug":"unser-weg-zur-plattform-self-service-fuer-partner","status":"publish","type":"post","link":"https:\/\/www.otto.de\/partnerprogramm\/unser-weg-zur-plattform-self-service-fuer-partner\/","title":{"rendered":"Unser Weg zur Plattform \u2013 Self-Service f\u00fcr Partner"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]Der neue Otto-Marktplatz bietet nun das gro\u00dfartige Feature, dass Partner automatisiert auf otto.de angebunden werden k\u00f6nnen. Die Anbindungszeit wird von mehreren Wochen auf bis zu zwei Stunden verk\u00fcrzt!<\/p>\n<p>Otto.de bietet den Zugang zu rund 7,5 Millionen aktiven Kund*innen. Mit dem neuen Service verkaufen Partner nun im eigenen Namen und auf eigene Rechnung Dadurch werden sie besser f\u00fcr Kund*innen auf unserer Plattform sichtbar. Au\u00dferdem k\u00f6nnen die Partner jetzt auch Produkte verkaufen, die es bei Otto bereits gibt.<\/p>\n<p>Aktuell hat der Marktplatz rund 500 Partner. Dank der automatisierten Anbindung rechnen wir im Jahr 2020 mit mindestens 1000 weiteren Partnern! Die automatisierte L\u00f6sung funktioniert \u00fcber eine Programmierschnittstelle (eine sogenannte API) um eine dauerhafte \u00dcbertragung von neunen Daten zu gew\u00e4hrleisten. Dies eignet sich vor allem f\u00fcr mittlere und gr\u00f6\u00dfere Partner.<\/p>\n<p>&nbsp;<\/p>\n<p>Tiefere Einblicke sind im <a href=\"https:\/\/www.otto.de\/newsroom\/de\/technologie\/otto-technologie-partneranbindung\">Interview<\/a> mit dem Leiter des Partnermanagement bei Otto zu finden.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]Der neue Otto-Marktplatz bietet nun das gro\u00dfartige Feature, dass Partner automatisiert auf otto.de angebunden werden k\u00f6nnen. Die Anbindungszeit wird von mehreren Wochen auf bis zu zwei Stunden verk\u00fcrzt! Otto.de bietet den Zugang zu rund 7,5 Millionen aktiven Kund*innen. Mit dem neuen Service verkaufen Partner nun im eigenen Namen und auf eigene Rechnung Dadurch werden sie<\/p>\n","protected":false},"author":7,"featured_media":1617,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otto-inside","category-7","description-off"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unser Weg zur Plattform \u2013 Self-Service f\u00fcr Partner - OTTO Affiliate<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.otto.de\/partnerprogramm\/unser-weg-zur-plattform-self-service-fuer-partner\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unser Weg zur Plattform \u2013 Self-Service f\u00fcr Partner - OTTO Affiliate\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text]Der neue Otto-Marktplatz bietet nun das gro\u00dfartige Feature, dass Partner automatisiert auf otto.de angebunden werden k\u00f6nnen. 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