{"id":1604,"date":"2020-04-21T08:28:41","date_gmt":"2020-04-21T08:28:41","guid":{"rendered":"https:\/\/www.otto.de\/partnerprogramm\/?p=1604"},"modified":"2020-04-21T08:28:41","modified_gmt":"2020-04-21T08:28:41","slug":"apple-blockiert-alle-3rd-party-cookies","status":"publish","type":"post","link":"https:\/\/www.otto.de\/partnerprogramm\/apple-blockiert-alle-3rd-party-cookies\/","title":{"rendered":"Apple blockiert alle 3rd Party Cookies"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]Schlechte Nachrichten f\u00fcr das Cookie-Tracking!<\/p>\n<p>Fast alles im Online-Marketing basiert auf Cookies um die Konsumenten identifizieren zu k\u00f6nnen. Apple k\u00fcndigt nun noch radikalere Ver\u00e4nderungen an!<\/p>\n<p>Schon 2017 begann das Unternehmen mit der Ver\u00f6ffentlichung von ITP (Intelligent Tracking Prevention) seinem Feldzug gegen das Online-Tracking. Von einem Tag auf den anderen wurden viele Trackingmittel verbannt.<\/p>\n<p>Mit der neuen Safari Version (13.4) werden standardm\u00e4\u00dfig alle 3rd Party Cookies geblockt. Betroffen davon sind alle Apple Ger\u00e4te, also vom Mac bis zum iPhone.<\/p>\n<p>Dies bedeutet: Keinerlei externes Tracking mehr &#8211; zum Beispiel keine personalisierte Werbung oder auch keine gezielte Werbemittel-Analyse mehr.<\/p>\n<p>Google soll bis 2022 folgen und auch alle Cookies von Drittanbietern blockieren.<\/p>\n<p>Quelle: <a href=\"https:\/\/ppc.land\/apple-starts-blocking-all-third-party-cookies-in-safari\/\" target=\"_blank\" rel=\"nofollow\">ppc.land<\/a>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]Schlechte Nachrichten f\u00fcr das Cookie-Tracking! Fast alles im Online-Marketing basiert auf Cookies um die Konsumenten identifizieren zu k\u00f6nnen. Apple k\u00fcndigt nun noch radikalere Ver\u00e4nderungen an! Schon 2017 begann das Unternehmen mit der Ver\u00f6ffentlichung von ITP (Intelligent Tracking Prevention) seinem Feldzug gegen das Online-Tracking. Von einem Tag auf den anderen wurden viele Trackingmittel verbannt. Mit der<\/p>\n","protected":false},"author":7,"featured_media":1607,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,4,6],"tags":[],"class_list":["post-1604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-einsteiger","category-fortgeschritten","category-news","category-1","category-4","category-6","description-off"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apple blockiert alle 3rd Party Cookies - OTTO Affiliate<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.otto.de\/partnerprogramm\/apple-blockiert-alle-3rd-party-cookies\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple blockiert alle 3rd Party Cookies - OTTO Affiliate\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text]Schlechte Nachrichten f\u00fcr das Cookie-Tracking! Fast alles im Online-Marketing basiert auf Cookies um die Konsumenten identifizieren zu k\u00f6nnen. Apple k\u00fcndigt nun noch radikalere Ver\u00e4nderungen an! Schon 2017 begann das Unternehmen mit der Ver\u00f6ffentlichung von ITP (Intelligent Tracking Prevention) seinem Feldzug gegen das Online-Tracking. Von einem Tag auf den anderen wurden viele Trackingmittel verbannt. 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