{"id":1518,"date":"2019-12-12T16:01:19","date_gmt":"2019-12-12T16:01:19","guid":{"rendered":"https:\/\/www.otto.de\/partnerprogramm\/?p=1518"},"modified":"2019-12-12T16:01:19","modified_gmt":"2019-12-12T16:01:19","slug":"indexmanagement-bei-grossen-websites","status":"publish","type":"post","link":"https:\/\/www.otto.de\/partnerprogramm\/indexmanagement-bei-grossen-websites\/","title":{"rendered":"Indexmanagement bei gro\u00dfen Websites"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]Welche Fallstricke beim Indexieren gro\u00dfer Webseiten wie Preissuchmaschinen und eCommerce-Plattformen zu beachten sind, hat <a href=\"https:\/\/de.slideshare.net\/kloeckner\/behemoth-seo-search-strategy-for-huge-websites\" target=\"_blank\" rel=\"nofollow\"><strong>Philipp Kl\u00f6ckner<\/strong><\/a> in einer k\u00fcrzlich ver\u00f6ffentlichten Pr\u00e4sentation zusammengetragen. Im Rahmen der \u201ePanda-Di\u00e4t\u201c stellt der SEO-Experte vor, wie ein organisches Verh\u00e4ltnis von Qualit\u00e4t und Anzahl indexierter Seiten aussieht und wie Dublicate Content durch Identifizieren der am wenigsten wertvollen Seiten vermieden wird. Case Studies von Amazon, Pinterest und Facebook untermauern dabei seine Schl\u00fcsse.<\/p>\n<p>Quelle:\u00a0<a href=\"https:\/\/de.slideshare.net\/kloeckner\/behemoth-seo-search-strategy-for-huge-websites\" target=\"_blank\" rel=\"nofollow\">https:\/\/de.slideshare.net\/kloeckner\/behemoth-seo-search-strategy-for-huge-websites<\/a>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]Welche Fallstricke beim Indexieren gro\u00dfer Webseiten wie Preissuchmaschinen und eCommerce-Plattformen zu beachten sind, hat Philipp Kl\u00f6ckner in einer k\u00fcrzlich ver\u00f6ffentlichten Pr\u00e4sentation zusammengetragen. Im Rahmen der \u201ePanda-Di\u00e4t\u201c stellt der SEO-Experte vor, wie ein organisches Verh\u00e4ltnis von Qualit\u00e4t und Anzahl indexierter Seiten aussieht und wie Dublicate Content durch Identifizieren der am wenigsten wertvollen Seiten vermieden wird. Case<\/p>\n","protected":false},"author":7,"featured_media":1519,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-news.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,6,8],"tags":[],"class_list":["post-1518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fortgeschritten","category-news","category-seo","category-4","category-6","category-8","description-off"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Indexmanagement bei gro\u00dfen Websites - OTTO Affiliate<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.otto.de\/partnerprogramm\/indexmanagement-bei-grossen-websites\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Indexmanagement bei gro\u00dfen Websites - OTTO Affiliate\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text]Welche Fallstricke beim Indexieren gro\u00dfer Webseiten wie Preissuchmaschinen und eCommerce-Plattformen zu beachten sind, hat Philipp Kl\u00f6ckner in einer k\u00fcrzlich ver\u00f6ffentlichten Pr\u00e4sentation zusammengetragen. 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