{"id":1505,"date":"2019-10-16T16:22:34","date_gmt":"2019-10-16T16:22:34","guid":{"rendered":"https:\/\/www.otto.de\/partnerprogramm\/?p=1505"},"modified":"2019-10-16T16:24:50","modified_gmt":"2019-10-16T16:24:50","slug":"was-bringen-keywords-im-domainname","status":"publish","type":"post","link":"https:\/\/www.otto.de\/partnerprogramm\/was-bringen-keywords-im-domainname\/","title":{"rendered":"Was bringen Keywords im Domainname?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]Auch wenn John Mueller, Webmaster Trends Analyst bei Google sagt<em>\u00a0&#8222;Keywords in a TLD do not give any advantage or disadvantage in search<\/em>&#8220; k\u00f6nnen Domains mit Schl\u00fcsselw\u00f6rtern durchaus zu mehr Traffic f\u00fchren. Denn auch wenn sie f\u00fcr Google keine besondere Rolle spielen, bedeuten Schl\u00fcsselworte in der Top Level Domain vor allem einen psychologischen Vorteil: werden sie bei Google gelistet, steigt die Wahrscheinlichkeit, dass Nutzer sie anklicken. Mehr zu dem Thema genauso wie zu nTLD, beispielsweise .brand-Endungen, findet ihr im aktuellen Paper von <a href=\"https:\/\/www.nominet.uk\/registry-services\/the-complete-guide-to-seo-and-gtlds\/\" target=\"_blank\" rel=\"nofollow\">nominet.uk<\/a>.<\/p>\n<p>Quelle:\u00a0<a href=\"https:\/\/www.nominet.uk\/registry-services\/the-complete-guide-to-seo-and-gtlds\/\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.nominet.uk\/registry-services\/the-complete-guide-to-seo-and-gtlds\/<\/a>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]Auch wenn John Mueller, Webmaster Trends Analyst bei Google sagt\u00a0&#8222;Keywords in a TLD do not give any advantage or disadvantage in search&#8220; k\u00f6nnen Domains mit Schl\u00fcsselw\u00f6rtern durchaus zu mehr Traffic f\u00fchren. Denn auch wenn sie f\u00fcr Google keine besondere Rolle spielen, bedeuten Schl\u00fcsselworte in der Top Level Domain vor allem einen psychologischen Vorteil: werden sie<\/p>\n","protected":false},"author":7,"featured_media":1506,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-news.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,4,6,8],"tags":[],"class_list":["post-1505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-einsteiger","category-fortgeschritten","category-news","category-seo","category-1","category-4","category-6","category-8","description-off"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Was bringen Keywords im Domainname? - OTTO Affiliate<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.otto.de\/partnerprogramm\/was-bringen-keywords-im-domainname\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Was bringen Keywords im Domainname? - OTTO Affiliate\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text]Auch wenn John Mueller, Webmaster Trends Analyst bei Google sagt\u00a0&#8222;Keywords in a TLD do not give any advantage or disadvantage in search&#8220; k\u00f6nnen Domains mit Schl\u00fcsselw\u00f6rtern durchaus zu mehr Traffic f\u00fchren. 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