{"id":1406,"date":"2019-05-29T15:14:58","date_gmt":"2019-05-29T15:14:58","guid":{"rendered":"https:\/\/www.otto.de\/partnerprogramm\/?p=1406"},"modified":"2019-05-29T15:14:58","modified_gmt":"2019-05-29T15:14:58","slug":"instagram-in-app-shopping-so-funktionierts","status":"publish","type":"post","link":"https:\/\/www.otto.de\/partnerprogramm\/instagram-in-app-shopping-so-funktionierts\/","title":{"rendered":"Instagram In-App-Shopping: So funktioniert\u2019s"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]&#8220;Instagram erf\u00e4hrt seit zwei Jahren einen starken Umbruch. Weg vom \u201aHigh Glossy Magazin\u2019 hin zum \u201aOne Stop Shop\u2019, der dem User alles bietet: Inspiration, Entertainment, Interaktion, Produkte und Angebote. Hier spielt die Insta-Story die Hauptrolle.&#8220; Unsere Kollegin Sahra Al-Dujaili, Teamlead Social Media bei OTTO, <a href=\"https:\/\/www.otto.de\/newsroom\/de\/kundenfokus\/instagram-in-app-shopping\">verr\u00e4t<\/a>, wie ihr eure Zielgruppe auf Instagram abholt, welche In-App-Shopping-Funktionen es dort gibt und wie ihr sie am besten f\u00fcr eure Brand nutzen k\u00f6nnt.<\/p>\n<p>Quelle:\u00a0<a href=\"https:\/\/www.otto.de\/newsroom\/de\/kundenfokus\/instagram-in-app-shopping\">https:\/\/www.otto.de\/newsroom\/de\/kundenfokus\/instagram-in-app-shopping<\/a>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]&#8220;Instagram erf\u00e4hrt seit zwei Jahren einen starken Umbruch. Weg vom \u201aHigh Glossy Magazin\u2019 hin zum \u201aOne Stop Shop\u2019, der dem User alles bietet: Inspiration, Entertainment, Interaktion, Produkte und Angebote. Hier spielt die Insta-Story die Hauptrolle.&#8220; Unsere Kollegin Sahra Al-Dujaili, Teamlead Social Media bei OTTO, verr\u00e4t, wie ihr eure Zielgruppe auf Instagram abholt, welche In-App-Shopping-Funktionen es<\/p>\n","protected":false},"author":7,"featured_media":1407,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-news.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otto-inside","category-7","description-off"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instagram In-App-Shopping: So funktioniert\u2019s - OTTO Affiliate<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.otto.de\/partnerprogramm\/instagram-in-app-shopping-so-funktionierts\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram In-App-Shopping: So funktioniert\u2019s - OTTO Affiliate\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text]&#8220;Instagram erf\u00e4hrt seit zwei Jahren einen starken Umbruch. Weg vom \u201aHigh Glossy Magazin\u2019 hin zum \u201aOne Stop Shop\u2019, der dem User alles bietet: Inspiration, Entertainment, Interaktion, Produkte und Angebote. Hier spielt die Insta-Story die Hauptrolle.&#8220; Unsere Kollegin Sahra Al-Dujaili, Teamlead Social Media bei OTTO, verr\u00e4t, wie ihr eure Zielgruppe auf Instagram abholt, welche In-App-Shopping-Funktionen es\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.otto.de\/partnerprogramm\/instagram-in-app-shopping-so-funktionierts\/\" \/>\n<meta property=\"og:site_name\" content=\"OTTO Affiliate\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-29T15:14:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.otto.de\/partnerprogramm\/app\/uploads\/2019\/05\/Instagram-Shopping-Title_Kunde_SoMe-Marketing_Stock.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"960\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Redaktion\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redaktion\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.otto.de\/partnerprogramm\/instagram-in-app-shopping-so-funktionierts\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.otto.de\/partnerprogramm\/instagram-in-app-shopping-so-funktionierts\/\"},\"author\":{\"name\":\"Redaktion\",\"@id\":\"https:\/\/www.otto.de\/partnerprogramm\/#\/schema\/person\/4c161909c66819493f845b52073d03b3\"},\"headline\":\"Instagram In-App-Shopping: So funktioniert\u2019s\",\"datePublished\":\"2019-05-29T15:14:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.otto.de\/partnerprogramm\/instagram-in-app-shopping-so-funktionierts\/\"},\"wordCount\":100,\"image\":{\"@id\":\"https:\/\/www.otto.de\/partnerprogramm\/instagram-in-app-shopping-so-funktionierts\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.otto.de\/partnerprogramm\/app\/uploads\/2019\/05\/Instagram-Shopping-Title_Kunde_SoMe-Marketing_Stock.jpg\",\"articleSection\":[\"OTTO Inside\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.otto.de\/partnerprogramm\/instagram-in-app-shopping-so-funktionierts\/\",\"url\":\"https:\/\/www.otto.de\/partnerprogramm\/instagram-in-app-shopping-so-funktionierts\/\",\"name\":\"Instagram In-App-Shopping: So funktioniert\u2019s - OTTO Affiliate\",\"isPartOf\":{\"@id\":\"https:\/\/www.otto.de\/partnerprogramm\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.otto.de\/partnerprogramm\/instagram-in-app-shopping-so-funktionierts\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.otto.de\/partnerprogramm\/instagram-in-app-shopping-so-funktionierts\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.otto.de\/partnerprogramm\/app\/uploads\/2019\/05\/Instagram-Shopping-Title_Kunde_SoMe-Marketing_Stock.jpg\",\"datePublished\":\"2019-05-29T15:14:58+00:00\",\"author\":{\"@id\":\"https:\/\/www.otto.de\/partnerprogramm\/#\/schema\/person\/4c161909c66819493f845b52073d03b3\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.otto.de\/partnerprogramm\/instagram-in-app-shopping-so-funktionierts\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.otto.de\/partnerprogramm\/instagram-in-app-shopping-so-funktionierts\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.otto.de\/partnerprogramm\/instagram-in-app-shopping-so-funktionierts\/#primaryimage\",\"url\":\"https:\/\/www.otto.de\/partnerprogramm\/app\/uploads\/2019\/05\/Instagram-Shopping-Title_Kunde_SoMe-Marketing_Stock.jpg\",\"contentUrl\":\"https:\/\/www.otto.de\/partnerprogramm\/app\/uploads\/2019\/05\/Instagram-Shopping-Title_Kunde_SoMe-Marketing_Stock.jpg\",\"width\":1920,\"height\":960},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.otto.de\/partnerprogramm\/instagram-in-app-shopping-so-funktionierts\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/edit.otto-partnerprogramm.de\/partnerprogramm\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Instagram In-App-Shopping: So funktioniert\u2019s\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.otto.de\/partnerprogramm\/#website\",\"url\":\"https:\/\/www.otto.de\/partnerprogramm\/\",\"name\":\"OTTO Affiliate\",\"description\":\"Das OTTO Partnerprogramm\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.otto.de\/partnerprogramm\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.otto.de\/partnerprogramm\/#\/schema\/person\/4c161909c66819493f845b52073d03b3\",\"name\":\"Redaktion\",\"url\":\"https:\/\/www.otto.de\/partnerprogramm\/author\/redaktion\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Instagram In-App-Shopping: So funktioniert\u2019s - OTTO Affiliate","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.otto.de\/partnerprogramm\/instagram-in-app-shopping-so-funktionierts\/","og_locale":"de_DE","og_type":"article","og_title":"Instagram In-App-Shopping: So funktioniert\u2019s - OTTO Affiliate","og_description":"[vc_row][vc_column][vc_column_text]&#8220;Instagram erf\u00e4hrt seit zwei Jahren einen starken Umbruch. Weg vom \u201aHigh Glossy Magazin\u2019 hin zum \u201aOne Stop Shop\u2019, der dem User alles bietet: Inspiration, Entertainment, Interaktion, Produkte und Angebote. Hier spielt die Insta-Story die Hauptrolle.&#8220; Unsere Kollegin Sahra Al-Dujaili, Teamlead Social Media bei OTTO, verr\u00e4t, wie ihr eure Zielgruppe auf Instagram abholt, welche In-App-Shopping-Funktionen es","og_url":"https:\/\/www.otto.de\/partnerprogramm\/instagram-in-app-shopping-so-funktionierts\/","og_site_name":"OTTO Affiliate","article_published_time":"2019-05-29T15:14:58+00:00","og_image":[{"width":1920,"height":960,"url":"https:\/\/www.otto.de\/partnerprogramm\/app\/uploads\/2019\/05\/Instagram-Shopping-Title_Kunde_SoMe-Marketing_Stock.jpg","type":"image\/jpeg"}],"author":"Redaktion","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Redaktion"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.otto.de\/partnerprogramm\/instagram-in-app-shopping-so-funktionierts\/#article","isPartOf":{"@id":"https:\/\/www.otto.de\/partnerprogramm\/instagram-in-app-shopping-so-funktionierts\/"},"author":{"name":"Redaktion","@id":"https:\/\/www.otto.de\/partnerprogramm\/#\/schema\/person\/4c161909c66819493f845b52073d03b3"},"headline":"Instagram In-App-Shopping: So funktioniert\u2019s","datePublished":"2019-05-29T15:14:58+00:00","mainEntityOfPage":{"@id":"https:\/\/www.otto.de\/partnerprogramm\/instagram-in-app-shopping-so-funktionierts\/"},"wordCount":100,"image":{"@id":"https:\/\/www.otto.de\/partnerprogramm\/instagram-in-app-shopping-so-funktionierts\/#primaryimage"},"thumbnailUrl":"https:\/\/www.otto.de\/partnerprogramm\/app\/uploads\/2019\/05\/Instagram-Shopping-Title_Kunde_SoMe-Marketing_Stock.jpg","articleSection":["OTTO Inside"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/www.otto.de\/partnerprogramm\/instagram-in-app-shopping-so-funktionierts\/","url":"https:\/\/www.otto.de\/partnerprogramm\/instagram-in-app-shopping-so-funktionierts\/","name":"Instagram In-App-Shopping: So funktioniert\u2019s - OTTO Affiliate","isPartOf":{"@id":"https:\/\/www.otto.de\/partnerprogramm\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.otto.de\/partnerprogramm\/instagram-in-app-shopping-so-funktionierts\/#primaryimage"},"image":{"@id":"https:\/\/www.otto.de\/partnerprogramm\/instagram-in-app-shopping-so-funktionierts\/#primaryimage"},"thumbnailUrl":"https:\/\/www.otto.de\/partnerprogramm\/app\/uploads\/2019\/05\/Instagram-Shopping-Title_Kunde_SoMe-Marketing_Stock.jpg","datePublished":"2019-05-29T15:14:58+00:00","author":{"@id":"https:\/\/www.otto.de\/partnerprogramm\/#\/schema\/person\/4c161909c66819493f845b52073d03b3"},"breadcrumb":{"@id":"https:\/\/www.otto.de\/partnerprogramm\/instagram-in-app-shopping-so-funktionierts\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.otto.de\/partnerprogramm\/instagram-in-app-shopping-so-funktionierts\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.otto.de\/partnerprogramm\/instagram-in-app-shopping-so-funktionierts\/#primaryimage","url":"https:\/\/www.otto.de\/partnerprogramm\/app\/uploads\/2019\/05\/Instagram-Shopping-Title_Kunde_SoMe-Marketing_Stock.jpg","contentUrl":"https:\/\/www.otto.de\/partnerprogramm\/app\/uploads\/2019\/05\/Instagram-Shopping-Title_Kunde_SoMe-Marketing_Stock.jpg","width":1920,"height":960},{"@type":"BreadcrumbList","@id":"https:\/\/www.otto.de\/partnerprogramm\/instagram-in-app-shopping-so-funktionierts\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/edit.otto-partnerprogramm.de\/partnerprogramm\/"},{"@type":"ListItem","position":2,"name":"Instagram In-App-Shopping: So funktioniert\u2019s"}]},{"@type":"WebSite","@id":"https:\/\/www.otto.de\/partnerprogramm\/#website","url":"https:\/\/www.otto.de\/partnerprogramm\/","name":"OTTO Affiliate","description":"Das OTTO Partnerprogramm","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.otto.de\/partnerprogramm\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Person","@id":"https:\/\/www.otto.de\/partnerprogramm\/#\/schema\/person\/4c161909c66819493f845b52073d03b3","name":"Redaktion","url":"https:\/\/www.otto.de\/partnerprogramm\/author\/redaktion\/"}]}},"lang":"de","translations":{"de":1406},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.otto.de\/partnerprogramm\/wp-json\/wp\/v2\/posts\/1406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.otto.de\/partnerprogramm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.otto.de\/partnerprogramm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.otto.de\/partnerprogramm\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.otto.de\/partnerprogramm\/wp-json\/wp\/v2\/comments?post=1406"}],"version-history":[{"count":2,"href":"https:\/\/www.otto.de\/partnerprogramm\/wp-json\/wp\/v2\/posts\/1406\/revisions"}],"predecessor-version":[{"id":1409,"href":"https:\/\/www.otto.de\/partnerprogramm\/wp-json\/wp\/v2\/posts\/1406\/revisions\/1409"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.otto.de\/partnerprogramm\/wp-json\/wp\/v2\/media\/1407"}],"wp:attachment":[{"href":"https:\/\/www.otto.de\/partnerprogramm\/wp-json\/wp\/v2\/media?parent=1406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.otto.de\/partnerprogramm\/wp-json\/wp\/v2\/categories?post=1406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.otto.de\/partnerprogramm\/wp-json\/wp\/v2\/tags?post=1406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}