{"id":1204,"date":"2018-10-24T12:52:12","date_gmt":"2018-10-24T12:52:12","guid":{"rendered":"https:\/\/www.otto.de\/partnerprogramm\/?p=1204"},"modified":"2018-10-24T13:04:56","modified_gmt":"2018-10-24T13:04:56","slug":"organisch-zu-34-millionen-facebook-impressions","status":"publish","type":"post","link":"https:\/\/www.otto.de\/partnerprogramm\/organisch-zu-34-millionen-facebook-impressions\/","title":{"rendered":"Kaufmotivation durch Commitment &#038; Consistency steigern"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]Um die Kaufmotivation bei Kunden zu erh\u00f6hen, ist es wichtig, Engagement und Konsistenz zu zeigen. Hierf\u00fcr stellt <strong>Stefan Maye<\/strong>r auf <a href=\"https:\/\/www.konversionskraft.de\/ueberzeugungskraft\/commitment-and-consistency.html\" target=\"_blank\" rel=\"nofollow\"><strong>konversionskraft<\/strong> <\/a>das Prinzip von \u201eCommitment &amp; Consistency\u201c vor. Mithilfe von drei Methoden und verschiedenen Beispielen veranschaulicht er, wie der Einstieg auf einer Website erleichtert werden kann und wie dem Kunden ein Anreiz zur Interaktion geboten wird.<\/p>\n<p>Quelle:\u00a0<a href=\"https:\/\/www.konversionskraft.de\/ueberzeugungskraft\/commitment-and-consistency.html\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.konversionskraft.de\/ueberzeugungskraft\/commitment-and-consistency.html<\/a>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]Um die Kaufmotivation bei Kunden zu erh\u00f6hen, ist es wichtig, Engagement und Konsistenz zu zeigen. Hierf\u00fcr stellt Stefan Mayer auf konversionskraft das Prinzip von \u201eCommitment &amp; Consistency\u201c vor. Mithilfe von drei Methoden und verschiedenen Beispielen veranschaulicht er, wie der Einstieg auf einer Website erleichtert werden kann und wie dem Kunden ein Anreiz zur Interaktion geboten<\/p>\n","protected":false},"author":7,"featured_media":1208,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-news.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,1,4,6],"tags":[],"class_list":["post-1204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content","category-einsteiger","category-fortgeschritten","category-news","category-9","category-1","category-4","category-6","description-off"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kaufmotivation durch Commitment &amp; Consistency steigern - OTTO Affiliate<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.otto.de\/partnerprogramm\/organisch-zu-34-millionen-facebook-impressions\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kaufmotivation durch Commitment &amp; Consistency steigern - OTTO Affiliate\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text]Um die Kaufmotivation bei Kunden zu erh\u00f6hen, ist es wichtig, Engagement und Konsistenz zu zeigen. 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