{"id":1122,"date":"2018-09-25T12:42:00","date_gmt":"2018-09-25T12:42:00","guid":{"rendered":"https:\/\/www.otto.de\/partnerprogramm\/?p=1122"},"modified":"2018-10-18T09:27:44","modified_gmt":"2018-10-18T09:27:44","slug":"google-klickraten-und-conversion-rate-spielen-keine-rolle","status":"publish","type":"post","link":"https:\/\/www.otto.de\/partnerprogramm\/google-klickraten-und-conversion-rate-spielen-keine-rolle\/","title":{"rendered":"Google: Klickraten und Conversion-Rate spielen keine Rolle?!"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]Auf Basis von Best-Practice-Empfehlungen f\u00fcr Responsive Search Ads (RSA) von Matt Lawson, Google Director f\u00fcr Performance-Anzeigen-Marketing, diskutiert Andy Taylor<\/strong> auf SearchEngineLand<\/strong> verschiedene Gr\u00fcnde, warum Click-Through-Raten und auch die Conversion-Rate im Kontext von RSA nicht entscheidend sind.<\/p>\n

Quelle:\u00a0https:\/\/searchengineland.com\/google-is-right-click-through-and-conversion-rates-kinda-dont-matter-305329<\/a>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text]Auf Basis von Best-Practice-Empfehlungen f\u00fcr Responsive Search Ads (RSA) von Matt Lawson, Google Director f\u00fcr Performance-Anzeigen-Marketing, diskutiert Andy Taylor auf SearchEngineLand verschiedene Gr\u00fcnde, warum Click-Through-Raten und auch die Conversion-Rate im Kontext von RSA nicht entscheidend sind. Quelle:\u00a0https:\/\/searchengineland.com\/google-is-right-click-through-and-conversion-rates-kinda-dont-matter-305329[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"author":7,"featured_media":1123,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-news.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,4,6,8],"tags":[],"class_list":["post-1122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-einsteiger","category-fortgeschritten","category-news","category-seo","category-1","category-4","category-6","category-8","description-off"],"acf":[],"yoast_head":"\nGoogle: Klickraten und Conversion-Rate spielen keine Rolle?! - OTTO Affiliate<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.otto.de\/partnerprogramm\/google-klickraten-und-conversion-rate-spielen-keine-rolle\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google: Klickraten und Conversion-Rate spielen keine Rolle?! - OTTO Affiliate\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text]Auf Basis von Best-Practice-Empfehlungen f\u00fcr Responsive Search Ads (RSA) von Matt Lawson, Google Director f\u00fcr Performance-Anzeigen-Marketing, diskutiert Andy Taylor auf SearchEngineLand verschiedene Gr\u00fcnde, warum Click-Through-Raten und auch die Conversion-Rate im Kontext von RSA nicht entscheidend sind. 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