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Broschiertes Buch »Riding the Waves of Culture«
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Broschiertes Buch »Riding the Waves of Culture«


  • Fons Trompenaars
  • Wirtschaftswissenschaften
  • Broschiertes Buch
  • Erscheinungsjahr: 2012
  • Verlag: Nicholas Brealey Publishing

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€ 24,99 inkl. MwSt. zzgl. Versandkosten


Artikel-Nr. D8Y7U9P
Fons Trompenaars, Nicholas Brealey Publishing, 2012, Buch, ISBN 1904838383, EAN 9781904838388
3rd. re..., Englisch
Understanding Cultural Diversity in Business
Broschiertes Buch
The definitive guide to cross-cultural management - updated to help you lead effectively during a time of unprecedented globalization. First published nearly 20 years ago, Riding the Waves of Culture became the standard guide to leading effectively in an international business context. Now, the third edition takes you beyond cross-cultural awareness and issues to help you take strategic advantage of cultural differences in the business environment. Leveraging their expansive cultural database as well as brand-new research findings, the authors explain how to build the skills, sensitivity, and cultural awareness necessary to managing effectively across cultural borders and seize all the opportunities diversity brings to an organization.

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